Domestic mobile phone group Wolves tactics Siege Intelligent Market

Although MTK has not yet been able to take out, but domestic manufacturers have been unable to enter the smartphone market impulse.　　Recently, the domestic mobile phone manufacturers Kim announced that the first smartphone will be launched in July; Tianyu Lanton announced the first domestic dual-core Android Smart machine will be listed this month, ZTE with a refreshing thousand-yuan smart machine cost-effective new V880 won the 1 million Taiwan Unicom's underwriting big single ...　　Overnight, the domestic mainstream mobile phone manufacturers have all been killed into the smartphone market, for foreign brands launched a strong counterattack, this time will be winner it? Price is still the main weapon in the 2G mobile phone era, domestic mobile phone once brilliant, TCL, waveguide, Amoi, Konka and other manufacturers not only in the sales accounted for half of the domestic market, and even brand awareness climbed to the top. However, the lack of technical background, the end of the domestic handset manufacturers to defeat the array, in the 3G era before the arrival of the foreign brands in general overwhelm domestic mobile phones, especially in the high-end market, only the Nokia family once occupied more than 40% of the Chinese market share, Amoi, waveguide and other big names have fallen, only Gionee, Tianyu Lanton,　　Lenovo and other manufacturers with the help of the M TK platform for inexpensive, insisted on down. Into the 3G era, the market pattern has turned upside down, Apple, Google as the representative of the emergence of smart phones, in the rapid breakthrough high-end market, but also the traditional forces of the old shuffle. Statistics show that under the impact of Apple and Google, Nokia's share in the Chinese market has fallen from 33% two years ago to 19%,lg, Sony Ericsson and other foreign brands have also given up a number of market share, which undoubtedly gave domestic mobile phones a comeback opportunity.　　Especially in the ascendant smartphone market, foreign brands at present to seize the high-end market price strategy is to let domestic manufacturers excited. In this wave of domestic mobile phone offensive, the most active number ZTE, Huawei, ZTE 2011 years of mobile phone sales target set in 80 million, Huawei has also proposed 60 million sales plan, benefiting from the system equipment market for many years accumulated good operator cooperation, ZTE, Huawei's handset terminals have grabbed a lot of opportunities in the operator's custom market. In the second half of last year, ZTE and Huawei launched thousands of Android smartphones for China Telecom, resulting in hundreds of millions of units sold in the region, in Guangdong, a product of Huawei also set a monthly sales volume of more than 20,000 records. In this regard, Shenzhen War national policy analyst Yang Qun said, "Low-cost strategy and operator customization channel is domestic mobile phone counter attack smart phone market, this aspect, the system equipment business of ZTE, Huawei has the biggest advantage, is expected to take the lead in making a breakthrough."　　In fact, another tightly tied to the operators around the domestic handset manufacturers Woo Dragon Cool also began to choose cost-effective route, the recent United China Unicom will launch a variety of thousand-yuan smartphone, a single sales breakthrough million units are also written into the sales plan. Mid-end market competition is white-hot exceptStormed operator customization of the entry-level market, about 1000-2000 yuan in the midrange market is also the current domestic mobile phone selected counter attack point.　　According to a reporter survey found that in the domestic smartphone market, Motorola, Samsung, LG, Sony Ericsson and other foreign brands, the Android smartphone has more than 60% of the price of more than 3000 yuan. However, the price of 1000-2000 yuan in the scarcity of products is still a big problem. In this connection, Guangdong Mobile Terminal Center General manager Pan Yongming in an interview, said that 3G user's big development depends largely on the popularity of the midrange smartphone, so the second half of this year mobile customized mobile phone collection will be inclined to this part of the market. DA, deputy general manager of Guangdong Unicom, said in an interview that 2011 Guangdong Unicom's mobile phone terminal subsidy will be to have universal potential for smartphones to provide greater strength of support. In view of this, domestic mobile phone in this wave short-based smartphone market trend also consciously chose to concentrate firepower in the midrange market, in Tianyu Lanton, for example, the first dual-core Android smartphone that will be listed is priced at more than 2000 yuan, far below the equivalent of a foreign brand of more than 3000 yuan price. And the cool PIE recently and China Telecom customized a dual-mode dual to Android smartphone pricing is less than 2000 yuan, and similar characteristics of Motorola, Samsung smart phone products compared to nearly 2000 yuan, even just won the Unicom million underwriting large single ZTE, its customized V880 bundled price only in the Thousand Yuan　　, while the same configuration of 3.5-inch screen, 600MHz processor Samsung, Motorola products prices are generally around 2000 yuan. But Yang Qun also pointed out that although in the price positioning and market segments, the current domestic mobile phone this wave offensive is very powerful, but in terms of brand reputation and product line comprehensive strength, the current domestic mobile phone manufacturers in the field of smartphones and foreign brands still have a small distance, mention catch up with some too early,　　But if you can quickly occupy a share in the low-end market and a firm foothold, the follow-up of the wonderful is worth looking forward to. Nanfang Daily reporter Cheng