2013 by the majority of domestic mobile phone manufacturers as the electric business channel of the "Outbreak" of the year. Huawei, Lenovo, Oppo, etc. have in the last year on the line of independent electricity business website, other two or three lines of domestic brands have also been from the traditional open channels to the electric business Channel transformation. It is reported that Cool faction and ZTE's own website will also be on the May 17 before and after the online operation.
China Cool Union and other domestic manufacturers all since the establishment of the electricity business
Industry insiders predict that in 2013, domestic brands of electric power channel growth will be more than 100%, each mobile phone manufacturers have to increase the number of power channels, to "China Cool Alliance" as the representative of the growth of the channel of more than 100%, which cool in 2013, the channel sales target will be more than 3 million units.
According to the advisory statistics, 2012 China's E-commerce market overall transaction size of 8.1 trillion yuan, an increase of 27.9%, of which 2012q4 overall transaction size of 2.4 trillion yuan, the chain growth of 16.2%, year-on-year growth of 27.5%.
Lei and Millet mobile phones are the "originator" of smartphones sold by domestic electric dealers. According to Millet revealed that the 2012 Millet mobile phone overall shipments of about 7.1 million units, of which 70% through the electric channel sales.
Compared with the millet mobile phone, at present, Huawei, ZTE, Cool faction, such as traditional mobile phone manufacturers or rely on the main channels of marketing channels and social channels, traditional channels in the overall market share of domestic brands will be more than 90%, electricity business channels accounted for less than 10%, the future of the electricity channel cake than the imagination is much larger.
At present, mobile phone manufacturers layout electronic channels are mainly two modes: one in the Third-party E-commerce platform for sales, such as Jingdong Mall, Suning easy to buy, Taobao, Cat, and so on, and the other is built online shopping malls, such as cool Send Mall, Huawei Mall, Millet mobile phones.
It is revealed that the current distribution of e-commerce channels, each domestic brand strategy is not the same, short-term strategy is based on third-party power channels, with the help of third-party power channels of influence, flow, credit and so on, rapid delivery and sales of products; But in the long run, the future is sure to build its own electricity business channels, Set up their own online website of electric dealers, domestic brand manufacturers to establish a set of mechanisms, including logistics, payment, membership system and so on.
Sozin, president of the cool faction, said that the cool pie this year focused on the distribution of electrical business channels, the company from the strategic level of resource tilt, the early main use of Third-party platform for cooperation, such as the layout of the cat flagship store, and Jingdong Mall cooperation, and so on, this year's strategy will be more radical some, increase the investment and operation of its own electric business mall, adopt dual channels to drive. According to the introduction, cool sent online shopping mall will be officially on May 17, is currently in the testing phase. Cool faction this year to increase the power of the channel's target, the estimated shipments to reach 3 million products, among the handset manufacturers from the building of the first 5 companies.
Huawei Terminal Chairman Yu previously made clear that Huawei terminals this year will increase the electronic channel expansion, and increase Huawei's electricity investment.
ZTE (000063, share bar) executive vice President Shiyou in an interview that this year launched the high-end smartphone Grand series will take the lead in the market listing, ZTE's own electric business site is expected to be launched in the middle of this year.
Three years of smartphone power channels accounted for or nearly 40%
Analysys Information analyst Luribin that domestic brands have laid out the electric business channels, mainly based on the rapid development of mobile Internet strategy adjustment, sales channels from the original operator-led mode, social channels, such as expansion to the electric business channel, the future of E-commerce to become a new market growth point.
Guotai previously issued a report said that the next three years, operators channels, social channels (including agents, distribution) and the dealer's mobile phone shipments will be around 4:4:2, mobile phone channel flattening trend has become more and more clear, it is expected that the current market capacity of the electricity channel will grow very large in the year, The growth rate of the electric business channel represented by the China Cool Alliance is over 100%.