Domestic mobile phone survey: Three manufacturers brand outstanding quality is a big problem

What do you think of the results of the user survey of the following mainland mobile phone brands? What price would you choose? What is the main problem of domestic mobile phones? "The findings of Sina science and technology news in the early morning of October 28, Sina Science and Technology launched in early August this year on domestic mobile phone series of inquiries received attention. The deadline for Beijing October 27 20:00, more than 800,000 users participated in the relevant survey poll. The latest survey results show: Users of Huawei, Lenovo, Millet Three mobile phone brands are the most profound, most users choose to buy less than 2000 yuan of domestic mobile phones, the quality of domestic mobile phones is still the biggest consumer concerns. More than 800,000 participants polled in the global smartphone market, the rise of domestic manufacturers has been confirmed by various independent investigative agencies, including Lenovo, ZTE's two manufacturers in the single quarter of mobile phone shipments also rushed into the world's top five. With the domestic handset manufacturers in the industry's increasing influence, Sina Technology also launched a related investigation activities to understand the users of domestic mobile phone manufacturers of the overall view. Sina Technology launched its first investigative activity on August 5 this year, followed by concerns about the event. Due to Beijing time October 27 20:00, Sina Science and Technology launched on domestic mobile phone brand impression, purchase price, development prospects and other series of surveys have received more than 800,000 votes to participate. In these polls, users were most interested in the brand impressions and purchase price surveys of domestic handsets, both of which received more than 670,000 participants, as well as the "domestic mobile phone Problem" survey, which also involved more than 100,000 people. Huawei Lenovo Millet Column brand awareness of the top three in the most watched mobile phone brand impression survey, the survey received more than 670,000 people involved. As of October 27 20:00, Huawei, Lenovo and Millet were voted 18%, 17.9% and 16.5% respectively, ranking the top three of the brand impression list. In the user survey on the brand impression of domestic mobile phones, the fourth and 12th names were followed by Cool faction, the Charm clan, ZTE, OPPO, step by step, Gionee, TCL, Haier, Hisense. The results of the survey show that the brand impression of domestic mobile phones is basically divided into two camps, and the gap between the two camps. The top six companies were given more than 14% per cent of their votes, the six companies have won nearly 97% of the vote, while the six companies in the back ranked less than the voting 3%,tcl, Haier, Hisense three companies won the vote even less than 0.1%, showing that these manufacturers in the mobile phone brand building seriously behind. The high-end market is still a challenge although domestic manufacturers of smart phone shipments are very large, but in these products, low-end mobile phones accounted for the vast majority of the high-end mobile phone market, the impact of domestic manufacturers are still very small. The results of the Sina Technology survey confirm this in some way. According to the purchase price of domestic mobile phone survey results show that about 57.8% ofUsers choose the price of 1000--1500 yuan between the domestic mobile phone, 29.7% of users choose to sell 1500--2000 between the mobile phone, the two data added up to 87.5%. And the price of 1000 to 2000 yuan mobile phone is commonly known as the thousand-yuan machine, which indicates that domestic users of domestic brands most recognized is the thousand-yuan machine. The results also show that when the domestic mobile phone price of more than 2000 yuan, user acceptance began to drop sharply, only 4.6% of users to accept the price of 2001--2500 yuan of domestic mobile phones, 2% of users accept the price of 2501-3000 yuan of domestic mobile phones. When the price exceeds 3000 yuan, only 0.6% of the users can accept it. Domestic mobile phone facing a number of problems due to the fierce competition in the market, many domestic mobile phone manufacturers can not rely on the price of products to achieve profitability. In order to obtain profits, the current domestic manufacturers are beginning to more than 3000 yuan to seek a breakthrough price. But in the face of Samsung and Apple (525.96,-5.95,-1.12%) competition, domestic mobile phones need to address a range of user concerns. Sina Science and Technology launched the survey results show that the user of domestic mobile phone quality, design, system usability and many other issues are very concerned about, about 34% of the surveyed users believe that quality is difficult to ensure that domestic mobile phones are currently facing the biggest problem. Survey results show that the appearance of general design, poor usability of the system, poor after-sales service, low brand awareness, high-end models are not the problems of domestic mobile phones. (Loliang)