Domestic mobile phone to fight overseas: really spell or casually play?

Source: Internet
Author: User
Keywords Domestic mobile phone Huawei the Charm clan
Three years ago, China overtook the US as the world's largest smartphone market. Three years can change a lot of things, looking back at that time the domestic mobile phone brand, Huaqiang north of a single big. Nowadays, the rise of domestic mobile phone, whether from category or quantity level, have no dispute. In the domestic market is becoming saturated with the situation, the big guys have to layout overseas also calculate to conform to destiny. But whether the Chinese dream can flourish is not a matter of posture. China has been rated by North Korea as the world's highest index of happiness, I hope it is not a malicious joke. But if you start with smartphone penetration, it will give the nationalists a sense of comfort. According to Nielsen's 2013 Mobile Consumer Report, the number of smartphones in different countries is Korea 67%, China 66%, Australia 65%, Italy 62%, UK 61%, the United States 53%, Russia 37%, Brazil 36%, Turkey 19%, India 10%. Read this group of data, even if not to make money so simple and rough, the spirit of the people all over the world to use the original intention of smartphones, domestic mobile phones should also stride out of the country. However, far away from the foreign country, always full of too much uncertainty. Without the domestic channels and supply chain advantages, to Shang famous, operators must be full of imagination. Whether it's digging up foreign executives or buying sky-high domain names, it looks pretty good as long as consumers don't pay. The channel is the pass stage is bigger, the heart is bigger. So no matter how the millet charm family in the domestic grab the limelight, there are always many people more optimistic about the future of China's cool. Know the deployment for overseas, the latter has been ploughing for several years. Huawei, for example, has a 10-year history of development in Central and north-east China, and has created more than 3.2 billion dollars in profits in 10 countries. Huawei's partners are mostly local telecom operators. Direct sales of mobile phones through a cooperative company's retail channels. It's a good sell. Huawei's smartphone sales in the Middle East and Africa grew by 550% in the second quarter of 2014, according to official figures. Want to be in the overseas market with China cool joint piece of emerging domestic brands, basically belong to self-made. Speculation + cattle unavoidably acclimatized, even if you want to be like the predecessors, the threshold of learning is too high. In particular, some of the proud areas, such as the United States, Australia and India, in the local construction channel difficulty coefficient is very large, let alone rely on channels to dumping mobile phones. Patents are a stumbling block in North America and Western Europe are two places where patent requirements are more stringent. Samsung and Apple have numerous patent lawsuits in both regions, deeply questioning whether they have been numb to large amounts of compensation. But for a plus and millet, they do not have strong overseas background and resources, so there is reason to pay more attention to brand promotion. If carry a patent lawsuit to enter a strange market, can go how far no guarantee. So these companies can do basically only two things, first in the patent impact of relatively small markets, such as the Philippines, India, Malaysia, Indonesia, Brazil, Mexico and so on. At the same time to acquire some patent companies or joinThe Union solves the patent problem. Of course, the local monk good mantra of the iron law, the hiring of local teams responsible for sales and promotion are often less than twice. In fact, large patent or patent rogue, are based on the rules of moral issues. The domestic market to the patent neglect, once more or less helper machine manufacturers to avoid risk. But this should not be a hindrance to the world. Are parallel imports more expensive than the licensed? See a lot of domestic mobile phone prices overseas, some people sigh: parallel imports than the licensed to expensive. This is the same as the free SMS, free phone, in fact, is a misreading concept. Domestic mobile phone exports to foreign countries, must undergo cumbersome clearance procedures, but also to bear the additional transport costs, so foreign prices higher than domestic is normal. But some handset manufacturers like to put on the cloak of national complex, creating an illusion of the industry's conscience. The aim is to confuse consumers and add points to the brand. Domestic mobile phones to the world, both economically and spiritually should be supported. Because in this grand strategy behind, there are countless technical personnel in the successive, so in addition to well-meaning ridicule, there is no reason to use this as a gimmick to mislead the market. In the scale of the domestic mobile phone already accounted for the population advantage, but to do the world class ideology, price-and-hold thigh is far from enough. After all, the product is sold, and the output is culture.
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