Domestic mobile phone ushered in the second period of subversion

The 2015 International Consumer Electronics Show (CES), the Global Consumer electronics Barometer, opened in Las Vegas, USA. Compared with the previous session, the current CES communications industry has emerged in the following features: Smart phone innovation to reduce the scale of domestic brands to go to sea has become a trend. Smart home, Smart cars, wearable equipment to become the highlight of this exhibition, "Connecting everything" is from the slogan into reality. China's electronic consumer enterprises are ushered in the "world" the best opportunity.

Smartphones are no longer a CES hotspot

Ces has been a major mobile phone manufacturer other than Apple, competing to launch a new focus, and has also become an annual trend to judge the mobile phone industry in recent years. But the current CES in addition to LG released new G Flex 2 surface mobile phones, star mobile phone products are sparse, even including Samsung and many other mobile phone manufacturers have not released new products.

The reason, on the one hand, as the mobile phone market competition intensifies, product sales life cycle is greatly shortened, mobile phone enterprise new release rhythm from 1-2 times a year frequency, expand to each quarter. On the other hand, with the mobile phone industry chain hardware upgrade rhythm slowing, software app model stability, smartphone industry innovation has been difficult to have a significant breakthrough.

Xiaiqingjiang, general manager of MediaTek, said that from the single core, dual-core, quad-core, to eight-bit, from 32 to 64, the speed of the mobile processor in the past three years has been recorded. With the process and energy consumption constraints, the processor industry in a short time to continue to upgrade quickly. For MediaTek, the hope is that the multimedia advantages of the past on TV and Blu-ray DVDs will gradually be applied to the mobile processor, providing more differentiation and service for handset manufacturers.

In terms of development trends, Huawei Consumer BG CEO Yu, Tcl Communications coo Wang, Cool Executive vice President Li all think the flexible screen will become the next two years in the mobile phone industry hardware trends. And ZTE Executive vice President, Terminal Division CEO Zeng Xuzhong that Smart voice will become the user's new mobile demand.

Yu said that the mobile phone hardware industry chain competition slowed down, domestic mobile phones and Samsung and other international manufacturers to narrow the gap between the rapid narrowing or even beyond, for the Chinese mobile phone companies is a good thing, but also will accelerate their own shuffle, and even "most domestic mobile phone brands will disappear on the earth."

Domestic mobile phone ushered in the second period of subversion

Motorola mobile phone products returned to China in February, TCL announced the acquisition of Palm brand, as the current CES domestic handset manufacturers caused the industry's focus.

The former is actually a sign that Lenovo is fully expanding into the mature mobile phone market in Europe and the US, while the latter is the starting point for Tcl's choice of a high-end mobile phone market. Whether Lenovo's Motorola, or TCL's Alcatel mobile phone brand, has a market share of more than 10% in the U.S., and the smartphone market share has reached the fourth-place ZTE, China's handset manufacturers in the U.S. market share is close to 30%. With Samsung failing to stop the fall, and a cool 2015 increase in the U.S. market, China's mobile phone brand 2015 share will also show a significant increase.

Meanwhile, Huawei's investment in European markets will continue to increase in 2015. and millet, Gionee, Vivo, Oppo and other domestic mobile phone brands for 2014 years to enter India, Indonesia, Thailand and other emerging markets. After the world's most brutal Chinese market baptism, domestic mobile phone brands are ushered in the second peak of development, and Sony, HTC, BlackBerry and other countries in this round of competition has been in the decline of international brands will be difficult to usher in market opportunities.

The time to connect everything is coming

This CES, smart home, smart cars, wearable equipment to become the focus of the show. Samsung Electronics Co-CEO Yunfugen said the internet era has begun, the 2017 Samsung 90% of the equipment will be fully networked, 5 years later, all the equipment are things networking equipment. LG chief Technology Officer Scott Ann said LG's smart home platform HomeChat people and intelligent home, intelligent car communication.

Almost all of the world's traditional carmakers are participating at this CES, and are exhibiting smart cars. Mercedes and Audi show the latest driverless cars, and Audi's car simply drove from Silicon Valley to Las Vegas. Ford Smart cars are fitted with a variety of sensor technologies to adjust speed according to traffic conditions. Google and Apple have also become partners for car companies. Volkswagen announced at CES that it will integrate Apple CarPlay and Google Android Auto in its new car by the end of the year.

In the field of intelligent home, TCL, Changhong, Haier and other Chinese enterprises have shown its latest products. However, compared with Samsung and LG, whether it is industrial design and manufacturing, the understanding of intelligent concepts, and smartphone control interaction and other aspects of the gap is obvious. However, with the Millet + the United States, 360+ cool, Glory + Skyworth, Alibaba + Haier from the Internet, terminal enterprises, home appliances Enterprises in 2014 began the "alliances", coupled with the vast domestic market, Chinese enterprises in the field of intelligent family prospects can be.

It is noteworthy that the current CES, such as Qualcomm, MediaTek and Intel, have released new solutions for smart homes, smart companies and wearable devices. Xiaiqingjiang, general manager of MediaTek, revealed that MediaTek plans to hold an industrial chain summit for Smart homes and wearable equipment in Shenzhen within 2015 years, when more solutions and service platforms will be launched for enterprises. The improvement of the industrial chain from the chip level will greatly accelerate the development and market speed of domestic enterprises in smart home and wearable equipment, and after ten years, the era of "connecting everything" is coming true. And China's electronic consumer enterprises are ushered in the "world" the best opportunity.