Domestic mobile phone will Taka

Absrtact: It seems that in one night, there are many new students in the smartphone market. First Baidu, Millet technology, Alibaba, Tencent, Sina, everyone, grand, now is Qihoo 360, the domestic internet big guys are staring at the smart phone. Accompanying interconnection

There seems to be a lot of new life in the smartphone market overnight. First Baidu, Millet technology, Alibaba, Tencent, Sina, everyone, grand, now is Qihoo 360, the domestic internet big guys are staring at the smart phone.

With the Internet Enterprise testing thousand-yuan smartphone, as the world's largest smartphone shipments in the Chinese market, competition began to enter the white-hot.

Industry insiders

Xiang (Weibo): Domestic mobile phones will be Taka

Xiang, a well-known observer in China's telecoms industry, sees China's mobile phone as a brand and must break the impression that it is cheap and low quality.

Xiang said that although China's mobile phone volume is large, but the brand is not strong, the technology is not high, people are always easy to cheap, quality and Chinese-made mobile phones, and even some countries call this kind of mobile phone "Chinese mobile phone."

But with the advent of the smartphone era, domestic mobile phones will usher in a chance to roll over.

In the future, the domestic mobile phone to really stop heel, through the transformation of the smartphone market to form a fundamental breakthrough, we must establish their own brand.

Li Zhongcun: Domestic mobile phones should be tightly bundled with operators

Internet analyst Li Zhongcun that, with the international well-known brands have entered the smart machine market, domestic mobile phone companies can play to market, very difficult.

Therefore, in order to protect market share, Li Zhongcun predicted that the future of domestic mobile phones continue to rely more closely on the direction of the carrier bundled subsidies will not change, "this is a big trend, after all, the foreign operations." ”

Status of the Forces Nouvelles

Internet mobile phone Market competition white-hot

Recently, the Internet boss lei (micro-Bo) 's company Millet technology launched 1499 Yuan Millet Mobile youth version. Two hours later, Zhou (Weibo) of Qihoo 360 launched the first 360 special 1.0G dual-core Huawei Shine, the price of 1499 yuan. The "small 3 war" broke out.

While 360 of mobile phones and millet mobile phone fights, while the other internet giants are not idle. First Baidu and Changhong cooperation launched Baidu Cloud mobile phone, price 899 yuan.

Subsequently, the 3-Year-old Pig's netease broke up with well-known mobile phone manufacturers to cooperate with the prototype has been completed, the price is below 1000 yuan.

Last week, the Royal dual-core smartphone Bambook phone official debut, the price of 1299 yuan. Also listed on the same day Ali and Haier cooperation of the latest version of Aliyun mobile phone.

With the advent of the smart phones launched by internet bosses, a massive "enclosure movement" is beginning to kick off.

From the current Internet giants launched mobile phones, in addition to the royal shell of Bambook phone for independent research and development, the rest of the other almost all mobile phones are "OEM" mobile phones. Compared with the traditional mobile phone brand mobile phone strategy, the Internet industry, the mobile phone, nature is "Xiangzhong, Etian."

Embedded in their own software, Internet handsets, playing card battles

In fact, for internet companies, mobile phone business is traditional, they do not have the corresponding industry experience. So some analysts believe that their layout of mobile phone business, not to rely on mobile phones to cash out, more strategic consideration is to obtain user traffic, or to help internet companies own cloud services landing.

such as the first "eat crabs" millet, successfully on the phone to open their own rice chat, MIUI software.

Last week's official debut of the Grand Nutshell Bambook mobile phone, the mobile phone in the built-in Shanda literature, Shanda games and other software. In the Chinese search field has a strong competitive Baidu, and Changhong launched the Baidu mobile phone, will also be based on Baidu's powerful search function, to make up for the existing wireless import value is threatened by the situation.

Alibaba union Haier and the Sky language, launches the Aliyun handset, also does not rule out its card bit wireless entrance possibility. Because at present Aliyun handset's biggest advantage, is in the shopping.

In this regard, analysts believe that internet companies to do mobile phones that it, communications companies began to value the influence of the Internet. Xiaofeng, vice president of TCL Communications, said mobile + mobile internet is a trend in the future, the future of Internet companies and hardware manufacturers of deep cooperation will emerge.

Comparison of quotes and configuration of Internet mobile phone

Website Cooperation brand Configuration price

Baidu Cloud mobile phone Changhong single core, camera 3 million, resolution 480x320 899 yuan

Aliyun Mobile Language Dual-core 1G, camera before 300,000, after 5 million, resolution 800x480 1499 Yuan

360 for the mobile phone Huawei dual-core 1G, camera before 300,000, after 5 million, resolution 950x540 1499 Yuan

Shanda Mobile phone unparalleled nuclear 1G, camera 300,000, after 5 million, resolution 950x540 1299 Yuan

Pattern change

Mobile phone low-end to make money not rely on the hardware software

Industry insiders said that the current mobile phone market has begun to enter the high-end mobile phone low-end of the new pattern, this trend also poses a threat to the traditional mobile phone.

At present, there are several types of companies engaged in mobile phones: one is the traditional mobile phone manufacturers, such as Nokia, Motorola, HTC, and other hardware to expand to the field of mobile phone manufacturers, such as Apple, Lenovo, ZTE and so on. Third, Internet companies enter the field of mobile phone manufacturers, such as the current millet technology, Baidu, Ali, Grand and so on.

This is more or less the impact of the huge success of the iphone in the global arena.

According to data released by the Ministry of Industry, as of March this year, the national mobile phone users reached 1.02 billion households, of which 3G users of 152 million households, China has overtaken the United States to become the world's largest smartphone market.

Now, internet companies have been killed in the thousand-dollar smartphone market, they have adopted a strategy that is almost unanimous: it is not making money on hardware or even pay, it will be the high-end mobile phone prices to the low-end price, through Internet services to profit.

The internet giant has grafted the internet marketing model to the mobile phone field, which is undoubtedly a reconstruction of the traditional mobile phone industry pattern.

Some people say that internet companies do mobile phones like stones, for the future development of the road do not have predecessors to do the reference, only homeopathy.

But in the industry, with the advantages of congenital software Internet big guys, will never let go of the thousand-yuan smart machine this big "cake."

Analysis

Thousand smart machine price bottom line where?

A person in the industry told reporters that last year thousands of smart machines can only sell to 700 yuan this year. Hardware costs, research and development costs, channels, advertising costs 7788 add up, making money is almost impossible to complete the task. Thousand smart machine model to sell more than 500,000, it is possible to talk about profitability.

At present, the domestic is still in the early stage of the popularity of intelligent machines, so the price behind the thousand-yuan intelligent machines, operators use the cost to subsidize the manufacturers. Attract users to use their network to call, using the 3G data business, using this revenue to subsidize the mobile phone price of "loss." For manufacturers, the current is only a low profit or even 0 of profits in exchange for market share.

And since last month, "aggravating" the internet bosses, they are willing to sell at a loss, only one purpose: to allow users to take the company according to the design of the mobile phone, thus "card" potential unlimited mobile internet market, plainly is "Xiangzhong, Etian". Selling mobile phones is for selling content.

Obviously, the future decline in the number of smart machines that have fallen to the limit will be very limited, "can't the handset makers make a profit?" said Internet scholar Li Zhongcun.

Zhang, president of the media, said that the driving force behind "price/performance" was the "hardware 0 profit" industry rule. In addition to the Internet to spell cost-effective, domestic smartphone Huawei, ZTE, Lenovo, cool, etc. through cooperation with the operators of the "thousand-yuan Smart machine Market", has been close to the cost bottom line. The future smartphone market, relying entirely on terminal sales to profit from the model will be eliminated.

China's 3G smartphone price will drop to a reasonable level in 2012 to lure users of 2G-enabled handsets to 3G smartphones, and the majority of the new market for smartphones in China is concentrated in the 1000-1500 yuan price area this year, a Gartner analyst said.