Domestic network game has formed an increasingly perfect industrial chain

Summary: From 2000 the first online games in the domestic operation, China's network game has gone through 10 years of history. "has formed the increasingly perfect industrial chain and the relatively mature industrial development environment, has obtained the remarkable achievement." "From 2000 the first online games in the domestic operation, China's network game has gone through 10 years of history." "has formed the increasingly perfect industrial chain and the relatively mature industrial development environment, has obtained the remarkable achievement."　　Sun Shoushan, deputy director of the Press and publication administration, said in a recent meeting of the 2009 China gaming industry. According to the "2009 China Game Industry Report" released by the annual meeting, the actual sales income of China's online games in 2009 is 25.62 billion yuan, which is 39.4% higher than 2008, which brings about 55.5 billion yuan in the output of telecom, IT, traditional publishing and other related industries, and the number of Internet game users reaches 65.87 million,　　An increase of 33.4% per cent, paid online gaming users reached 37.15 million, an increase of 22.1%.　　Throughout the development of China's online gaming industry in the 2009, independent innovation and open up overseas market has become two bright spots, "China to create, to the global", China's domestic network games show exuberant vitality and vitality. Home-made online games accounted for the leading data, 2009 China's independent research and development of the online game, the actual sales revenue of 16.525 billion yuan, the 2008 increase of 50%, accounting for China's online game market actual sales revenue of 64.5%, and in 2004, domestic net sales of the total income only accounted for 10% of the overall. Sun Shoushan said, "domestic online games in the market continue to play a leading role, the original strength reflects a strong competitive advantage."　　"From scratch, from imitation to innovation, from supporting to starring, domestic network game booming, on the one hand, from the market demand, Kirin game CEO Shang, relying on the mainstream values, rooted in the tradition, with a distinctive Chinese characteristics is the domestic games won the public recognition of the important reasons." On the other hand, China's domestic online games of creativity and technical level also in the rapid improvement, which has become a domestic game market competitiveness of strong guarantee.　　To the development of the network Game Technology core "game engine" as an example, the current perfect time and space, large network, pixel software, such as online gaming enterprises have a self-developed game engine, according to market research institutions easy to view the statistics show that this will reduce the cost of online product research and development more than 60%. "Go out" to speed up the perfect time and space 2009 overseas income increased to 50 million U.S. dollars, the giant in Russia to operate the Russian version of the Journey, "Journey ol" 1 million U.S. dollars authorized gold hit the domestic game export records ...　　China's online games "go out" the pace of accelerating, influence is rapidly improving. 2009, China has a total of 29 independent research and development of 64 online games into more than 40 countries and regions, to achieve sales revenue reached 109 million U.S. dollars, the year-on-year increase of 53.9%. It is expected that in the next three years, the game export market will maintain a growth rate of around 30% per year, to 2012, this productionThe market size of the industry will be expected to reach 2 billion yuan. With the expansion of the scale of exports, domestic games companies are also exploring new marketing methods, Shanda game acquisition of the North American game platform Mochi, perfect time and space in North America also set up branch offices to try to operate independently. Sun Shoushan that "direct access to overseas market operations, participation in international competition." The transformation from product output to service output shows that the overall operation ability of Chinese online gaming enterprises has been greatly improved and the international competitiveness has been steadily improved.　　Sun Shoushan also said that the general administration of Press and publication will launch the "China National original Network game Overseas Promotion Program" in the year, strengthen the support, in the National Publication Fund supporting outstanding National original network games, and actively guide the network game enterprises to speed up the pace of overseas promotion, promote Chinese culture and world culture exchanges.　　NET game development "Green" first green network games idea is not only the core value embodiment of the game industry development, is also adapts the social development, satisfies the people the growing cultural demand the inevitable choice, strengthens the supervision and the profession self-discipline, builds the green net swims the environment, is our country network game profession sustainable healthy development important guarantee From a regulatory point of view, the current authorities are further strengthening the regulatory efforts.　　In the second half of 2009, the Press and publication administration of illegal internet games to clean up, the content of the first 71 games have been punished.　　At the same time, the network game for minors to prevent addiction system has also achieved significant results, the relevant departments of the State have 106 enterprises, 203 Mainstream network games for the implementation of anti-addiction system evaluation, 90 substandard enterprises have been warned and dealt with, and the law stopped 5 repeatedly substandard network operations. 　From the market point of view, to create a healthy online gaming environment is more to rely on the autonomy of the online game Enterprises self-examination, to eliminate unhealthy content and illegal content, from passive to accept management into active self-monitoring, which is also the development of healthy market environment must undergo course. Huangxin