Domestic public-raised website "to the public to raise": Entrepreneurs to go to sea for help Kickstarter

Domestic http://www.aliyun.com/zixun/aggregation/29350.html "> Public website" to the public to raise the background, a number of domestic entrepreneurs will look at foreign-funded websites.

"We are preparing for landing Kickstarter. "Billion Airlines Technology co-founder Xiang Yifang told the Daily Economic news reporter, recently he has been to the product landing Kickstarter to prepare."

Billion air technology products for the ghost four-axis aircraft, through the installation of mobile phone applications to control. The aircraft has previously landed in the domestic public network "roll Call Time", is currently preparing to land Kickstarter.

In fact, with the development of Internet technology and the popularity of the public, more and more entrepreneurs start to go to sea, most of them are targeted at Kickstarter.

Xiang Yifang told the Daily Economic news reporter, the reason why they value Kickstarter is that the domestic market is still very immature, still in the stage of educating users, while the foreign market is relatively mature, the user is also more professional.

For example, he said, the users on the Kickstarter will be based on the products of the sponsors of a variety of relatively more professional advice, and actively communicate with the sponsors, can really help the sponsors to improve the product. In contrast, the domestic users are mostly "small white", only to find fun and fun to support, so the domestic public chips closer to the pre-sale.

Another reason is that Kickstarter, as the world's most well-known web site, traffic and user quality is very prominent, if the project can be successful online, means that can be exposed to the global scope, the impact of enterprises and products and visibility will also rise.

However, it still takes courage to land on a website like Kickstarter. Kickstarter audit mechanism and the domestic public-raised sites similar to the application, a few days or two weeks after the product will be online, the difference is that the Kickstarter applicant has a nationality limit, the Chinese team if you want to line their own products, Need to find a foreign person to meet the requirements of nationality guarantee, but also need to prepare all English copy and video.

Most importantly, Kickstarter's audience also has more stringent standards, if the online product level is not enough, it is likely to be unpopular, which may be a small blow to the team morale.

According to Xiang Yifang introduced, before the domestic has a smart headset for the entrepreneurial team landing Kickstarter, but the effect of the public is not ideal, 45 days to raise thousands of U.S. dollars, the final project stream, the public-funded action to failure. In this case, the entrepreneur's entrepreneurial failure will also be magnified by high exposure.