Domestic radio dealers dominate the new Warring States period

The mobile shopping tide hits! Domestic radio dealers dominate the new Warring States period

Japan and South Korea, which have always been regarded as the bellwether of Asian economy and technology development, have been widely used in high-end smartphones in recent years, and in their view, mobile phones are no longer just a communication tool, but a basic tool for daily communication, leisure and entertainment, consumer payments, personal affairs and other issues. All retail banks in Japan and South Korea offer mobile banking, with more than 300,000 South Koreans using their handsets to store bank transactions every month, and tens of thousands of restaurants and shops with terminals that can read credit card information from their mobile phones.

Not long ago, the supermarket chain Home Plus (the global retail giant Tesco in South Korea's brand) in the South Korean subway virtual supermarket magic store, in the young people once again unveiled a bus platform simulation supermarket shopping spree. They just phone in hand, no longer need to devote time to the physical supermarket shopping, the gap between the bus can easily complete the process, and then manufacturers will be in the customer after work to order the goods door-to-door. According to Home Plus, the company's online revenue has increased 130% per cent after the launch of the virtual supermarket, and more than 10,000 loyal customers are now completing the day's purchases in the subway station.

Looking back at the pace of domestic mobile e-commerce development than Japan and South Korea and other leading countries lag is still in the initial stage, but the mobile Internet environment increasingly sophisticated smartphone and mobile terminal outbreak of the trend is obvious. The latest data show that the first quarter of this year, China Mobile internet users reached 343 million people, the year-on-year growth rate of 66.5%, of which the first quarter of mobile shopping revenue breakthrough 1.5 billion, the total mobile internet revenue of 14.2%, I believe that the domestic mobile e-commerce will be the blowout. Therefore, relevant it, telecommunications, and even e-commerce industry in the domestic mobile phone market to open up and confidence is self-evident, as early as last year, the major domestic electric companies to open quietly to the wireless application launched, Taobao, shop 1th, Beijing-east and so have launched mobile phone clients.

Domestic mobile E-commerce Development diagram:

In late July this year, shortly after the launch of the Korean virtual supermarket, the domestic electric dealer No. 1th, which was married to Wal-Mart, a world chain company of American descent, was the first time to launch a "unlimited 1th" interactive advertising campaign at several metro stations in Shanghai and Beijing bus station. Advertising screen with a list of goods shelves, each product has a corresponding two-bit code, for customers through the mobile phone client scan two-dimensional code to complete from the purchase-to join the shopping cart-settlement of a series of processes. The first innovative attempt by the domestic radio provider. After the official launch of the Unlimited 1th store, Taobao immediately followed, the two-dimensional code mobile network shopping booth in 2011 CJ Exhibition debut.

China Mobile Internet has become an e-commerce scramble for the sweet cakes, a mobile phone as a terminal users of the market is quietly waging war, behind the most important factor is obviously the large number of mobile internet users hinted at the huge benefits of the temptation and the greater number of potential users means that the unlimited benefits may.

However, in the face of the opening of the new era of radio business, the individual believes that the current development environment of China Mobile E-commerce is not the best time, compared to the rapid development of mobile e-commerce in Japan and Korea is based on the development of mobile Internet system is a prerequisite for the maturity of the development of mobile Internet, we obviously

1, mobile internet speed is not fast enough. Compared with the cable, the wireless bandwidth is small, the cost is high, the delay is large, the connection reliability is low.

2, the tariff is expensive. 3G network speed greatly improved, but compared to 2G network tariffs are still expensive, not yet universal.

3, the mobile terminal pay security lack of security. At present, the biggest obstacle to the domestic mobile e-commerce is to protect the user's legitimate information (account, password, etc.) vulnerable to infringement.

4. The payment method is limited. At present, the domestic mobile e-commerce payment means there are two main: cash to pay and recharge point card. China's logistics industry is not yet standardized, the choice of goods to pay, logistics enterprises and Merchants settlement risk is large, and the settlement cycle is relatively long. And the Recharge point card is limited to small payment.

5, the lack of a total win business model. There is competition and cooperation among the core members of the mobile payment industry chain, including financial institutions, telecom operators and third party payment platforms, and the distribution pattern of benefits is obviously lack of coordination and regulation.

The profit potential of mobile internet is undoubtedly of great gravity to the electric business. But mobile electronic commerce is a double-edged sword, in the domestic mobile terminals shopping, payment and other prerequisites do not reach a certain degree of perfection is too fast to catch up, ultimately affected by the user. Business in the short term profit growth and protect customer satisfaction, maintain user stickiness in comparison, which is more important? In the long run, it is obviously the latter. In order to make full use of mobile internet for a long time to expand business opportunities and improve profit space, the most fundamental premise is the overall environment of domestic mobile internet improvement and purification. However, in the process of transition from traditional e-commerce to mobile electronic commerce, a series of problems revealed in a timely manner, which can be solved by the market, may not be a good thing. Unlimited 1th Store Virtual Supermarket in the domestic appearance, whether it is a short gimmick or a step ahead of the market, for the explorers, I always admire.

As for the radio business of the Warring States pattern will be how to develop, wait and see.