Domestic science and technology media competition is false prosperity urgently needed spoilers to appear

, the article said.

Yesterday in the Whip Bull's micro-letter to see a "tiger sniffing worries: I black horse eyeing, portal technology ready for royalties." The article said that the rapid rise of the technology blog represented by Tiger sniffing is a loophole in the Portal: portals are less likely to express their views because they are constrained by many aspects, while technology blogs rely on the power of UGC to quickly rise from the point of view of the article.

But the recent situation has changed greatly, a large number of similar TI media, I black horse Such technology blog began to replicate the tiger sniffing routines, coupled with the tiger sniff for the vast majority of authors do not pay royalties, so the authors generally began a draft more than a vote, Tiger Sniff's leading edge is being gradually leveled. But this is not finished, more than the titanium media, I black horse more powerful portal also joined the melee, they have more than technology blog more traffic, more influential platform, and more important-royalties. In this way, the tech media can be said to be caught in a free-for-all about "author" resources.

As a media person, "author" one of the resources, I can say is "empathy": This is really the status of our industry. The tiger sniffed the ethos and pioneered a platform of ideas in China imitating The Huffington Post model, but the lead may be just a time sense, and the entire technology media industry is now almost duplicating its model.

But with a closer look at the dynamics behind this wave of replication, we'll find that we're more defensive than offensive. The goal is not to destroy the opponents, but not to let their opponents away too far and not to let their opponents live comfortably. If it is an offense, it must not be the way it is now.

The contribution and the manuscripts are only one word, but the meaning is completely different. The contribution is initiated by the author, the media decide whether to use, the author is weak, the media is strong, while manuscripts is initiated by the media, the author decides whether to accept, the media is weak, the author is strong. The contrast between the author and the media determines whether the author and the media are manuscripts or contributors.

Most of the technology media are housetops set, dark set. Housetops basically put on the posture of accepting submissions, in advance to explain the contribution does not pay (the implication is that I sent you out is honeys you), you write well I reward you hundreds of yuan royalties. But in the dark, they will go with some well-known writers manuscripts, people are each have royalties, and the price is not low.

This kind of routine can be said to enter can attack, retreat can guard. Secretly through the manuscripts way to deal with famous writers, can be said to attack, Housetops not to the vast majority of silk author royalties, can be guarded. As I said before, there is a general replication of the Huffington Post model is a defensive strategy rather than an offensive strategy, is because at present has not seen which broke the "Housetops Submission, dark manuscripts" strategy, basically hello i good everyone.

If any one dares to jump out at the moment, promise to say that I do not cent, as long as you write a good manuscript, as long as I am here to publish an exclusive, immediately on the issue of royalties, and write the better the higher the fee, then I reckon some of the less thick media may soon be unable to carry. This is a very simple strategy, even I want to, I do not believe that other media bosses can not imagine. But no one does so, it is estimated that the money is distressed.

Then why do people feel so distressed about money? This is also a sore point to the media, because money is not good! The portal model remains largely in the traditional stage of selling traffic, and the plate will shrink in the foreseeable future. Now that revenue is expected to fall, the boss will have to make a cost-reduction idea. The cost of doing the information is extremely low, basically about equal to the salary of the editor, because in China this is not a copyright country to forward the results of other media labor is not paid. If the idea is free or low cost, such as the submission of unpaid fees, a small number of good drafts to pay royalties, the boss is also acceptable. But what if you're going to let me pay a big price for my opinion? I'm sorry. Let me think it over.

Perhaps because of this, the scientific and technological media industry formation appears to be particularly neat, we are almost the compulsory, and in a period of time may be to achieve a "seemingly competitive peaceful state." Author resources will still be free between the media, no one is too high intimacy, to who are more intimate.

In addition to what I have said above, there is also a noticeable cause of "seemingly competitive peaceful state" is the reason for homogenization. Can you tell me immediately sohu it, Sina Technology, NetEase Technology, Tencent technology difference? Can you immediately tell the difference between the tiger sniffing net, the titanium media and the I black Horse? Anyway, I am not clear, although I do this line, the friends in this I am basically familiar.

Because homogeneity, so each media can give the author's benefit is basically those-influence, popularity, royalties. In fact, the most decisive, or royalties. For a well-known writer, other than royalties are false: Where do I know you give me influence or I give you influence?

If none of the spoilers appear (for example, by smashing a hefty amount of money to buy the best author resources in the market), at present this kind of false competition state free development, I can see the ending is: wave after wave of grass roots with the help of technology media are famous (only grassroots is to name not royalties), and then leave, and a wave of grassroots come in , and then leave, the camp plate may not be iron, but the soldiers are running water.

How can the media keep the author's resources on its own platform?

The first solution directly to the money to smash, the market inside a good author resources buyout. But given the gloomy future of media advertising, the solution has not been seen.

The second solution is to turn yourself from a traffic medium into a branded medium. Traffic media is like a supermarket, customers want to buy Coca-Cola, whether the choice of Wal-Mart or Carrefour is actually no different to him. Brand Media is like Coca-Cola, although tastes similar, but it and Pepsi is a difference. The Economist, "Harvard Business Review", "Caijing", "New Wealth" and other magazines belong to the brand media representatives, although their circulation may not be large, but their ability to absorb excellent authors is very strong, become their columnist is a very glorious thing.