Domestic server enterprises in pursuit of shipments or step PC low value in the footsteps

"Sadie Web News," according to Gartner's report: 2013 Q1 Global server shipments compared with the same period last year down 0.7%, the overall revenue is a drop of 5% year-on-year, and in Q2 shipments increased by 4%, but the revenue has fallen by 3.8%.　　Although the increase in shipments of state-owned server brands in the first two quarters has been encouraging, but the prospect of a "big profit" on the Internet customization route that HP and Dell has abandoned, and Gartner's data, seems to show that domestic PCs are a "Red Sea competition" in low-value markets. "Customization" rising low price domestic manufacturers cling to the Internet thigh James Hamilton (James Hamilton) is one of the few people allowed to openly talk about or publish articles about Amazon Web cloud services, and is responsible for a secret department called the data Center future team. "Amazon is bypassing HP, Dell and other component manufacturers or OEMs to buy servers ' processors and memory from Intel directly in" bargaining, "he told the US Wired magazine. Chris Pinkham, founder of AmazonEC2, also said: "Once developers find that they can use such cheap and homogeneous infrastructure, the trend will pour to non-traditional competitors who can produce the cheapest and simplest hardware." Chris Ping "The internet giants are starting to work with original design manufacturers (ODM) to build their own server products to cut the cost of operating data centers. While Google and Amazon require confidentiality of the hardware configuration of the ordered servers, but as you can see from the hot posts on many social platforms, these customized servers have the characteristics of optimized performance, density, weight, and power, and are designed around the core elements of "low cost". And too low prices, but makes IBM, Hewlett-Packard, Dell in the customization of the production line to give up a lot of innovative features, although the volume of shipments once huge, but the meager profits have to let them adjust the strategy.　　Especially in recent years, foreign enterprises have gradually abandoned the "chicken" market. With the continued weakness of the global economy, server manufacturers are getting fewer "mega orders", while the Chinese Internet industry has become the absolute protagonist in the server supply and demand market. And in order to comply with this trend, OEM manufacturers have been in recent years to accelerate the transformation, and strive to get rid of the awkward role as a middleman, the use of low-cost strategies to provide products to end users.　　And this in foreign manufacturers as a "chicken" market, some of the domestic server manufacturers but tightly embrace the Internet enterprise's thigh, at a low price with shipments and OEM enterprises "on the boom." Shipments have caused the PC blue Sea War low value is not the number of server colors have been defined as the key to evaluate the correctness of the PC manufacturers strategy, and today, the first-line PC manufacturers in the "price depression" to break, two or three lines of brand in the shipments of "magic spell" under the callBitter. In the PC World, people will not forget that the Acer has made a great contribution to the CEO Lanci, relying on cost-effective rapid grab notebook market share, the pursuit of shipments has also been one of the Acer Magic weapon. But when Wang, Acer's chairman, promoted his class, he also said: "The pursuit of traditional computer shipments and ignore the market changes in the emerging market card too late, shipments can not recover such losses." "Price butcher into the server market, the domestic front-line server manufacturers in order to stick to this position, once again staged a battle against shipments." Although the server manufacturers of customized large-scale procurement has long been familiar with, but if blindly expand, it is difficult to avoid the "large amount of profit micro" embarrassment.　　Increase innovation, in the cloud computing and large data era to create brilliance even though just a shout tired of the slogan, but to achieve the advantage of many legs walk is "oriental not bright Western light." When new business requirements are generated, even the architect of the Internet enterprise, the first thought is not to purchase new servers, but to change the support model for the business unit, to provide a service to enable it to complete the business. Then, this is true for the traditional server enterprises, if only a simple hardware provider, sooner or later replaced by foundry Enterprises.　　The full range of solutions and innovative services is the real talent, the "customization" of the valuable experience gained can be integrated, strong cohesion and high-performance, high reliability, high security, you can help customers grasp more business opportunities, and in the blue sea market to achieve true value. Perhaps this is now because of the blind expansion of the "chicken" market, the volume of shipments carried away by manufacturers should think about things!