Domestic Shanzhai flat chip manufacturers Rui Core Micro finally to officially enter the mobile phone market

Domestic Shanzhai flat chip manufacturers Rui Core Micro finally to officially enter the mobile phone market.

March 2, at the WMC2015 conference, Rui Core Micro and Intel launched the first 64-bit four nuclear 3G communication solution Sofia 3g-r, the program is mainly for the mainstream cost-effective mobile phone and tablet market. It is understood that the chip solution based on Intel Atom processor, 3G modem and connection technology, new products are all known as Intel? Atom? X-3 C3230RK Processor, the product that carries the program is expected to be listed in the first half of 2015.

Since last May, a strategic partnership with "Gao Shuai" Intel, UBS has announced that it will enter the mobile phone market when it plans to launch the four-so FIA 3G chip, which is based on the Android processor core. After nearly a year of dormancy, Rui Core Micro finally launched the chip.

However, because of the current global mobile phone chip industry has shown the situation of oligopoly, Rui-core micro as a domestic shanzhai tablet chip manufacturers, leaving it the opportunity to how much?

Rui-Core micro has been in the mobile phone chip market has been "seriously injured"

In the past more than 10 years, the rise of the micro-core is a miracle of the digital world. From the repetition of the rapid rise of the industry, to the principally industry leap-forward, and then to the rapid rise of the tablet industry, Rui-core micro by virtue of their own accumulation and steady strategy, step by step bigger.

And in the process, Rui Core Micro has also been involved in the mobile phone chip market. After the decline of the principally market, the mobile phone industry ushered in the golden Age. At that time, Rui Core Micro invested a lot of money into the mobile phone chip market. It is understood that in 2008 to 2010 this 2 years, despite the success of Rui-core micro-cell phone chip has been successfully promoted to Oppo, ZTE and other brand manufacturers, but the chip shipments are always small. The reason is that, as a successor of the Rui-core micro, and MediaTek, the exhibition and other powerful opponents, whether it is in the financial strength, technical capacity, marketing capacity, resource integration capacity and so on have many deficiencies. There are rumors in the industry, Rui-core micro-mobile phone industry in the loss of more than billion yuan.

Rui-Core micro-first foray into the mobile phone chip market, eventually ended in failure.

Thanks to Apple's launch of the ipad in early 2010, it blew up the market for the tablet industry, creating a historic opportunity for the Swiss core.

Intel, Rui Core micro attempt to "go to the palace"

However, the micro-core into the mobile phone market, found a strong partner-Intel.

Intel and Rui Core micro-contact began in early 2014, with 3 months to finalize the first round of cooperation, and the X86 architecture and 3G Modem technology authorized to the core micro.

It can be said that Intel and Rui-core micro is a winning combination. From a market point of view, for Intel, which wants to move aggressively into the tablet market, the choice of core micro means finding a quick cut to the tablet market and finding a strong backer for the Swiss core. From a technical point of view, Intel's advantage lies in architecture and modulation and demodulation technology, while the advantage of the core micro-mobile chip design capabilities, the two sides is a complementary relationship.

Intel and Rui-core micro-cooperation are meant to be in the tablet market, but the more far-reaching plans will be in the phone tablet and mobile market. As for the Swiss core micro, Intel also made up for its short board in the field of communications, in order to keep a good position in the call plate war, or even to enter the field of mobile phone chips.

At last October's Hong Kong electronics Fair in the autumn, Rui-pin has been working with Intel to launch its first communications chip program--xmm6321, mainly for the 7-inch below entry-level call plate. It is understood that at that time a Dubai tablet manufacturer Touchmate and Rui Core micro of a program to sign a 100k-level XMM6321 equipment orders.

After a taste of the phone tablet market, the Swiss-core micro-and Intel began to officially enter the mobile phone market. However, in the more competitive mobile phone chip market, Rui Core Micro again into the Bureau, will face many difficulties.

Again into the Bureau cell phone chip, Rui-core computer will be slim

In the tablet sector, the domestic tablet chip manufacturers almost occupy the market for half of the tablet, but in the mobile phone chip sector, but is completely another situation. Rui Core Micro to enter the mobile phone chip market, will face a lot of problems.

The first problem is that, sandwiched between arm and Intel's two giants, the Swiss core may be "left and right." Because the current core micro product line is basically based on ARM architecture, to a certain extent, the Swiss core is the arm of the camp, and Intel after cooperation will have an impact on it, Rui Core Micro must now product line and business to readjust and comb, and also need to maintain a good relationship with arm manufacturers.

The second problem is that the mobile phone chip industry has become an oligopoly, Rui Core micro-bureau is almost difficult to break. According to relevant data, 2014 global Android chip brand accounted for, Qualcomm's share is 32.3%, MediaTek occupies 31.67%, Samsung occupies 22.1%. As can be seen, the global mobile chip has been the formation of Qualcomm, MediaTek, Samsung pillars, and Boton, such as Texas Instruments, such as old international chip manufacturers have withdrawn, Nvidia is struggling to do the death throes, and Marvell has recently been sent a plan to sell the news. And UBS's partner Intel has only 2.81% of its market share on the mobile side.

And, from the current mobile phone chip market, Qualcomm covered the high-end market, MediaTek covered the midrange, low-end market, and the exhibition, core and other domestic chip manufacturers also covered ultra-low-end market, and in the 4G has become the mainstream mobile phone market, Rui Core micro-launched still 3G chip. It can be said that the space left to the Swiss core micro has been very little.

However, Rui Core Micro also has certain advantages, such as the years in the tablet market of the SOC product line experience, familiar with the Chinese market, as well as Intel's mature baseband technology and international market resources to explore the ability. Rui Core Micro want to stand firm in the mobile phone market, you must give full play to these advantages, first from the low-end market start, and slowly get the market recognition, and then make a comprehensive in-depth layout.