Domestic SNS entered the profit year game to help community collective profit

July 29 News, in the 2009 Shanghai SNS and Socialgame Development Forum, 51.comCEO Shengdong East in the speech revealed a set of data to attract the attention of the industry: QQ Space in 08 years income of 1 billion yuan, net revenue scale has exceeded the listed companies, 51.　　COM has also successfully achieved profitability this year.　　Shengdong in the platform to deliver the speech at the same time, in the last two rows of audience, quietly appeared Tianya president Xing, Friends Network (MySpace China) The new CEO Lai figure, their purpose is to seek new profit point-to their own community platform implantation game. Xing said, "2009 is the domestic SNS community's profit year, the clear profit pattern already is ready, the profitability is also getting better".　　Although not willing to disclose the current revenue scale, but Xing previously to NetEase technology, according to the end of the revenue situation in the domestic landing motherboard is not a problem.　　Gan Jianming, managing director of Qiming Venture, said SNS is now a large profit is still a bit arbitrary, but the 2009 is SNS to profitability and the beginning of a large-scale income, only from the history of the Internet, the industry's top three and the first in the vertical field will have more opportunities. Profit channel diversification "The main profit model of the Internet are games, advertising, wireless and E-commerce, SNS can be linked with these," Gan Jianming said.　　He pointed out that the SNS accumulated huge users, users have a lot of other needs, through SNS to introduce their favorite products, games, wireless, E-commerce can be embedded SNS, to bring a lot of SNS business opportunities. According to Shengdong east, the current domestic SNS main income model is advertising and value-added services, such as happy Net main source of income is advertising, and QQ space and 51.com mainly rely on value-added services to obtain income. Shengdong East thinks, SNS advertisement differs from the traditional advertisement, although can see the advertisement bit is not many, but the income scale has been quite considerable, the implantable type advertisement form has become one of the main sources of SNS advertisement. From SNS innovation advertisement, happy Net is the most representative one in China.　　Gan Jianming said, happy Net has many custom advertisement, has for the advertisement consultation body custom-made the game, here can produce the very good income.　　QQ Space and 51.com is the SNS value-added service model representatives, with a huge user base, to develop virtual prop services for users, you can generate a steady stream of small pay, according to Shengdong East quoted the third party data revealed that QQ space in 08 years income of 1 billion yuan. Tianya is out of the community and e-commerce combination of the first step, the current Tianya integrated Disney "Small Master", Kelan Diamond, a shop, such as business.　　Tianya plans to add more platform to the E-commerce companies to integrate into a platform, become a mall, the end of the Earth in accordance with the characteristics of users to guide them over the transaction. Xing said, SNS and community after years of development, profit model has been more and moreClearly, as a comprehensive community platform, Tianya can introduce a variety of models such as advertising, gaming and E-commerce. For the future development of SNS, Shengdong said that there are several roads in the future, "a direction towards entertainment, one is the communication between people, but also to the comprehensive community platform to go." [Page] Yanping, director of the China Internet Association Center for Communication and Development, said that in 2009, some SNS (excluding the forum) did hope to achieve indirect profit through community games and advertising marketing, because the total number of users in the first half of SNS has exceeded 220 million, accounting for over 60% of total Internet users.　　SNS future profit model must be indirect mode, through its own and open platform directly and indirectly provide users with entertainment, shopping, communications, search, information, advertising and other services, from the SNS Large society profit. and several big SNS website is full of optimism different to the profit situation, the forum we also heard the different sound. Shanghai Fun Network Technology general manager Wang quoted China internet Data Center data show that　　China SNS Industry in 08 market size is 760 million, 09 is expected to scale is 1 billion, the entire SNS industry 09 years of expected income than a grand one of the traditional game enterprises more than 1 quarters of income, less than Tencent 1 quarters of high profits. "Why there is such a large number of users, there is no good market size, because there is not a very innovative model, now SNS has a lot of innovative advertising methods, if only rely on this simple income innovation to support the market size is unrealistic."　　"Wang said. The game changes SNS Destiny in this forum, Shanghai a Socialgame small research and development enterprise "five minutes" becomes the Forum star Enterprise. According to the five-minute company co-founder and chief operating Officer Xucheng revealed that the current and five minutes to cooperate with the game of enterprises, including QQ space, network and many other large-scale SNS website, its development of happy farm games daily average of active users reached 15 million people,　　The happy farm is now squeezed into the top 30 of Facebook in two months overseas. A company engaged in Socialgame research and development only more than a year, the staff team only 30来 people's enterprises, but has become a large number of large-scale SNS sites to align the object. Qiming VC Managing Director Gan Jianming point out the key, "SNS income inside the current biggest contributor is the game." The game manufacturer needs to obtain the user from the SNS, the SNS website obtains the income from the game. "Five minutes company CEO Gao Shao Fei to NetEase technology, Socialgame's profit model and the homepage game, the MMORPG not too big difference, is through the sale fictitious prop obtains the profit, and the school, the QQ Space joint operation, five minutes and SNS website can obtain divides into the income."　　According to Gao Shao Fei revealed that with the good performance of the farm, five minutes has now achieved profitability. Many of the participants said that Socialgame is in fact the concept of Community + games, guessing the interesting net Wang that "mutualThe most profitable and mature model for networked applications is gaming. SNS games, especially web games, and SNS have a natural blood relationship. In fact, the SNS industry is constantly trying to combine games closely. Last July 1, the giant network announced $51 million in cash to buy 51.com25% Stakes, a 51.com solution to the problem of earnings pressures.　　April 15 this year, 51.com again launched the "51 games" platform, once again strengthen the "community + game" strategy. Before the giant injected money, 51.com50% 's income came from advertising, while the other two profit models were for personal value-added services and casual gaming. Experts say the 51.com revenue structure will change radically after gaining investment in giant networks, and the game will be 51. COM most of the revenue sources.　　Obviously, the game has become SNS to solve the profit problem main outlet at present. Tianya Xing said that the community to adopt what kind of profit model and its own advantage is to combine, as an integrated community platform, Tianya can combine a variety of models. He stressed that the 2009 will be SNS and community large-scale realization of the year of profitability, but also domestic SNS and community of the decisive years. (Gouffont)