Domestic Summer Stalls box office 1,600,000,050 dozen movies are hard to find

"Big earthquake" not only the plot thought-provoking, play outside the "butterfly Effect" is also worth thinking, many films avoid its sharpness, resulting in a schedule vacuum, but let the audience feel that there is no film to see. Into the September, as schools began to start school, the mainland film summer stalls also came to an end. This summer is not as lively as in previous years, can be remembered as if only a ferocious "aftershock", and the film's box office currently occupies the entire summer stalls one-third more. In fact, this summer in the number of new films on the record again, but because of the new film "shock", resulting in the summer stalls at both ends of the film density, the final appearance of the total box office innovation High, the single box office is seriously streaming the status quo, and the real profit of the film is not The "shock absorber" also triggers another ripple effect: that is, the annual box office output is not high in September, and the market space is limited to 11 stalls, in this year, there are "Hawthorn tree Love" "Sword Rain" "Jing Wu Chen" and "Detective Dee" four can independently the strong film together on the situation, The prospect of box-office competition is also worrying.　　How to make the best use of the market space, perhaps the domestic relevant industry is worth thinking about.　　"Editor's note" At present the domestic summer stalls exist in June-August, July-September, or even 6-9 months, such as different time division, this is the industry more recognized as the July-August this time period as the summer stall inventory standard.　　Think 1 "Big earthquakes" scare away opponents? "Aftershock" from the date of announcing the Choupai, is destined to become China's shadow City of a "blockbuster." When director Feng Xiaogang shout out 500 million of the box office expectations, although there have been doubts, but on the one hand, "Avatar" first verified the potential of the Chinese film market, on the other hand, there has never been defeated in the box office of the Feng Xiaogang brand Guarantee, after the film officially released,　　The continuous refresh of many box-office records results in 500 million of the box office expected even ahead of schedule, is now more than 650 million.　　Even so, the director of the GAO book that if the long front can be stretched a bit longer, "aftershock" "to do 800 million is not a problem."　　But in the annual box office output after the lunar year file, such as "aftershock" to be able to dominate the show space for one months, is already very extravagant. Because this is a predictable situation, so including the strength of the film are also taken to avoid the attitude, the rest are mostly in any one of the film schedule, there is no competitive strength. So it can be said that the "earthquake" scared away the opponents, "shock absorber" also achieved the "earthquake."　　and "Aftershock," a single big, but also directly triggered this summer in the film, the box office income and other aspects of a series of chain effect.　　Thinking 2 "shock absorbers" make the xi. worry? This year's June film market, almost an average day to release a new film is staggering, but the results are not satisfactory, studio, vice president of the hospital line Gao has said that the June film 70% of the movie are at a loss. The crowdThe main reason, in fact, is to avoid the earthquake with the "aftershock" formed a positive conflict: Strong films afraid of the box office diversion, small pieces are more worried about even the release of space are at stake. Entering July, five new films will be released on the same day only one day of July 2, and before July 15, there will be a new film on average every two days, in fact all want to get a bigger show space before the earthquake.　　And in the "Aftershock" officially released after two weeks but only two or three new film release, into the third week, the beginning of the "Love Notice" "Longfeng shop" such a star effect of the film appeared. Until nearly one months after the release of the aftershock, only "death squads" "The city Alert" such a strong film release, into the end of August, the beginning of September, the row began to gradually dense, "inception" "informant" and so on, the audience began to choose more. But the real market potential of a few large and unwilling to be submerged in the daily ordinary schedule, so this year appeared "Love of Hawthorn Tree" "Sword Rain" "Jing Wu Chen" and "Detective Dee" four large tracts of the same attack 11-file situation. "Each one of them is perfectly capable of a single schedule, but it creates a 11-piece overcrowding situation."　　Gao said that years September is not a high box office output period, and the National Day file market space is very limited, so the four blockbuster box office prospects "worrying."　　Thinking 3 new pieces together, "Dark horse" difficult? More than 50 new films have been released this year in 7 and 82 months, creating a record high. But a veteran of the film industry analysis said that this summer should be profitable for the domestic film only "Aftershock" "King of Guns" "Hee Travels" "Love Notice" "Seven small Arhat" and "City Alert", the introduction of the film to make money are "death squads", "deep Sea" and "Shrek 4."　　But in addition to the "aftershock", the real profits of the larger film may only be "King of Guns" (130 million) and "death squads" (nearly 200 million), like the 90 million box office of the "city alert" can only be small win. A little worth mentioning is the "love notice", according to the insider, the film has recovered a lot of costs before the movie, the current 54 million of the box office is net profit.　　This shows that, although in the summer stalls at the overall box office in the new high, but the box office is a serious diversion, and it is difficult like last year's "Big spy 00 Dog" as the Super "Dark Horse" (cost million, the box office over billion) appeared.　　"It's a summer war," Gao said that the row mapping density, small market space, coupled with the "aftershock" appeared, such as "in an inappropriate schedule met inappropriate opponents, played an improper battle, and finally no one can get good."　　Think 4 movies too much too little, the audience is annoying? 2008 Summer Stalls Total box office results of 1.03 billion, last year is 1.49 billion, the industry this year in July and August total box office estimates are expected to break 1.6 billion. This year's summer file is only a normal increase compared to last year, but "Aftershock" is a single phenomenon has affected the summer video of the seasonCloth。 Insiders say many films do not make money is the current domestic normal phenomenon, for large tracts to let out the schedule is also the usual way, and this summer file revealed such a message is that even if there is the "aftershock" such a huge film, the number of films per month is still very dense, " The future market will increasingly approach the two-month film intensity, so the quality of the film requirements will be higher. How to occupy more space and how to have a longer life cycle will be a challenge for more movies. However, from the recent three-year trend analysis of the summer, 2008 to "Chibi" (on) one for the big, but there are still "Kung Fu Panda" "National Superman Hancock" such as the introduction of a large split, so that the leading position of domestic film is not obvious. Last year the domestic film box office dominant position is particularly prominent, in the absence of an obvious advantage of strong film premise, with the innovation of the number of theaters, screen number of growth, the prominence of the dominant position, advertising investment in the shadow of the increasingly important status and other elements of support, the box office to achieve substantial growth　　And this year's summer stalls, breaking the pattern of the previous layout, before and after the crowd, in the middle of nearly one months the audience can only see "Aftershock Earthquake" a blockbuster, directly affected the audience's enthusiasm for the film.　　No wonder there are viewers said that this year is really annoying, the film has a long time to choose, less when the "aftershock" will be more beautiful aesthetic fatigue. The way to solve the bell "hide" is not a way to pay attention to the phenomenon is that "seven small arhat" dare to follow the "aftershock," the release, but to achieve profitability. According to Gao revealed that the original "city Alert" is to postpone the release of a week, but a week later will face with "Inception" and other new films competition, so the scheduled release has won more than a week's space. And for "informant", Gao said that the selection of the current release time is not a good choice, currently the film's box office nearly 40 million, but it is difficult to surpass the former "witness" more than 60 million. "It's not always the best choice," he said, "in the earthquake of aftershock.　　Gao said that in the current situation of high number of films, how to scientifically arrange the film and make good use of the schedule is an urgent issue to be considered.　　In this project, we propose five "shock absorber" cases for analysis this summer. c03-04 version of the interview/newspaper reporter Lin Lin