Domestic trade "Twelve-Five" plan release e-commerce can become the fulcrum of economic restructuring

Recently, brewing nearly two years of national special planning "domestic Trade Development" Twelve-Five "Planning" (hereinafter referred to as "planning") finally issued, this is the first time in China's history of domestic trade planning.

At present, China's import and export trade growth has slowed sharply, while the domestic fixed assets investment is also in the downward state, affected by the overall slowdown of world economic growth and the continuing downturn of international trade market. In this context, the industry's call to expand domestic demand and promote consumption of the general layout of the "plan" was placed high expectations.

"Planning" clearly stated that the 2015 total retail sales of consumer goods amounted to about 32 trillion yuan, an annual growth of about 15%, to achieve the total size doubled.

"In the current situation of the international economy is weak, the export situation is not optimistic, the manufacturing industry is declining, China urgently needs to boost the domestic market, and the promulgation of the plan has great strategic significance to the economic growth of our country." "A member of the domestic trade planning Expert Group, the Director of commerce, Beijing Business University, China, said in an interview with our correspondent.

Although some people in the industry said that the planning is still only the outline of the document, to be implemented is still subject to a lot of practical problems, the real problem to solve a difficult process, but there are some bright spots in the planning, vigorously develop E-commerce is one of them.

The main task of "planning" clearly put forward: to vigorously develop e-commerce, strengthen the construction of E-commerce logistics and distribution system, and vigorously develop E-commerce services and other content.

"Planning" clearly put forward the development of E-commerce, can not be simply considered as a means to promote consumption and expand domestic demand. Most fundamentally, e-commerce can effectively reduce the social operating costs, improve social production efficiency, optimize the allocation of social resources, to transform and integrate traditional industrial structure, enhance industrial competitiveness, the adjustment of the entire economic structure is of great significance. "said thy billows.

How to break the bottleneck of the sluggish domestic demand

"The plan" clearly put forward, "Twelve-Five" period, the total retail sales of consumer goods about 32 trillion yuan, compared to "Eleven-Five" doubled, an annual growth of about 15%, the total amount of capital goods sales of 76 trillion yuan, the average annual growth of about 16% yuan, wholesale and retail accommodation catering industry increased value of more than 7 trillion From the data published in the first half of this year, "troika", consumption has always maintained a more stable situation. Although consumption year-on-year growth has been in a state of retreat, but compared with net exports, investment, Consumption hit 4.5% per cent in the first half of the year, which is also the first driver of China's economic growth, after spending the first two consecutive quarters of its contribution to GDP, over investment and net exports, since the release of the data in 2009. This is also the "planning" by the industry's high hopes for economic growth.

But at present, to achieve the goal of the plan, the difficulty is still not small.

Statistics show that 2012, consumption year-on-year growth has been in the back and low hovering state, August year-on-year growth of 13.2%, compared to the July lowest point of 13.1% a slight rebound.

Yuanchun, vice president of the Economic Institute of Renmin University of China, said in a media interview that although the trend of consumption itself relatively smooth, but the economic downturn has been passed to the terminal, from the two quarters of residents ' income and the income of the residents in the future index of confidence, there has been a chain decline. Consumption growth in the third quarter of this year is expected to linger in the low, and the pullback may continue for some time. At the same time, some barriers to domestic demand also become a constraint to expand consumption.

In the past few years, some policies to promote consumption, such as home appliances to the countryside, has achieved significant results. But these policies have been put to new test with the weakening of real demand in the home appliance market. At the same time, in the economic downturn, to financial subsidies or tax exemption, discount and other means to promote consumption, but also face a lot of practical problems.

Wei, secretary-general of the CPPCC and China International Economic Exchange Center, recently said publicly that the economic downturn has led to a decline in revenue and that relying on fiscal subsidies to stimulate consumption is hard to achieve.

In addition, the most direct economic driving of the car and housing consumption, because some cities have taken measures to limit the purchase, similar policy space and the actual effect must be a discount.

"At present, the economy has not seen a significant improvement in the global economy weakened by the impact of the total retail sales growth of consumer goods to rebound to 15% more difficult." Fulin, a member of the CPPCC, said in an interview with our correspondent that expanding domestic demand and promoting consumption had a key premise, that is, whether national income can keep up, which needs to promote the reform of income distribution. Fulin that the most important thing is to promote the reform of income distribution and increase the proportion of residents ' income, which is the core factor of expanding consumption.

Opportunities for Electricity Dealers

However, although the expansion of domestic demand and promote consumption in the current economic situation has a lot of practical difficulties, but the rise of the electronic commerce of the different forces, has become the expansion of domestic demand, promote consumption of the force.

Statistics show that in the first quarter of 2012, China's network economy reached 84.71 billion yuan, the growth rate has reached 68.5%, far beyond the real economic growth, e-commerce derived from the Internet, can let enterprises in the real economy is blocked, in the network economy to find the breakthrough point.

In this plan, E-commerce has also received unprecedented attention.

On the development goal, the plan proposes that the electronic commerce turnover will rise from 2010 's 4.5 trillion yuan to 2015 's 18 trillion yuan, its expected annual growth rate will reach more than 30%; on the main task, the plan proposes to establish and perfect the modern commodity circulation system, innovate the agricultural product circulation way, encourage the auction , online retailing and other modern trade mode development, explore the development of agricultural products in the field of E-commerce. Support the development of e-commerce between enterprises, support retail enterprises to expand online sales, credit sales, distribution and other service functions, improve after-sales service. In the key projects, "planning" to establish E-commerce demonstration projects and other measures.

"The plan" clearly proposed that we should vigorously develop e-commerce, strengthen the construction of E-commerce logistics distribution system, and vigorously develop e-commerce services, and so on, showing the government to support the development of e-commerce in the determination, but also explained the importance of e-commerce in the future expansion of domestic demand and promote consumption. "said thy billows.

In addition, the credit consumption this way will also be promoted by the State, the plan proposed to cultivate and consolidate the consumer credit growth point, focus on promoting automotive, home appliances, education, tourism and other closely related to improve the people's livelihood of the credit consumption, optimize the bank card rate structure, reduce the overall cost level.

Zhigang, chairman of the CPPCC and China Business Federation, said the measures would boost credit consumption and network consumption.

"In recent years, network sales, E-commerce more and more into the daily life of residents, its development model from the earlier business-to-business gradually to the consumer, Consumer-to-consumer direction of expansion." Compared to traditional department stores, e-commerce companies have more advantages in cost control, and "planning" clearly put forward vigorously develop e-commerce, so that the entire industry's prospects more clear. Said Rovenpo, an analyst with the Hunan Treasury securities.

Zhang Zhouping, senior analyst at China E-Commerce Research Center, said in an interview with our correspondent that: China's E-commerce enterprises diversified development trend is obvious, in the "Domestic Trade Development" Twelve-Five "planning" issued by the background, E-commerce Enterprises will enter a period of rapid development.

According to China's E-commerce Research Center data show that in recent years more than 42.1% of SMEs into the threshold of E-commerce to expand new markets, reduce enterprise costs. In the small and medium-sized enterprises to carry out E-commerce, 59.48% of enterprises to increase customer, 51.61% of enterprises to achieve sales growth, 49.8% of enterprises to expand the sales area, 45.97% of enterprises to achieve brand promotion, 46.57% of enterprises to reduce marketing costs.

"In recent years, the traditional enterprises in the enthusiasm of the electric business, in the economic crisis and the double pressure of inflation, many traditional enterprises to increase e-commerce business, will be expected in the market competition to occupy the opportunity, but also to promote the entire economic structure of the transformation." "Zhang Zhouping said.