Domestic wearable equipment to fever

Abstract: Domestic wearable equipment fever: the embarrassment of the entrepreneurial team was referred to overdraft Bonus group purchase, mobile Internet, smart wearable device access to the most hot Internet concept, from the Giants to entrepreneurs, just a year, this emerging market ushered in the front

Domestic wearable equipment fever: the start-up team is embarrassed by the alleged overdraft bonus

After group buying and mobile Internet, smart wearable devices have become the hottest Internet concept, from giants to entrepreneurs, and in just a year, this emerging market is facing unprecedented crowds and noise. But the current situation is that there is no domestic product comparable to Google Glass, Galaxy Gear, Jawbone up and other overseas forces, and all the signs that the domestic hot money and the concept of smart wear equipment piled up false is showing signs of fever.

This February, relying on smart watches to get Blue Harbor online CEO Wang Feng Investment in the technology, encountered the founder of the largest public opinion crisis-a press report that its payment after a few months did not receive a watch, mail and micro-letter complaints have not been a clear answer, for a time caused a large number of the same encounter users of the spit, And the industry's discussion of the reliable nature of wearable equipment.

Last week, the network announced the completion of 60 million B-round financing, the company has produced a smart hand ring, intelligent heart rate belt and other new hardware. "The future will focus on software and data Services, and strive to build large data platforms," the website said in an official announcement. In other words, the start-up company, the wearable device, has begun to prepare for a transformation.

The heat hit.

According to foreign theoretical data, wearable technology is a technology that mainly explores and creates equipment that can be worn directly or integrated into the user's clothing or accessories. Since the 1960 's, wearable equipment has gradually arisen, but more applications in natural science, medical and other professional fields. The introduction of Google glass, will be wearable equipment to the popularity of the peak, from the glasses, watches, hand rings, and even clothing, shoes, have become wearable equipment bearer.

At the same time, Apple, Samsung, Intel, Sony and other giants rushed into the field of wearable equipment, domestic Baidu, Shanda, interest, ZTE, Huawei, Lenovo, Millet and other enterprises, have announced its wearable hardware research and development, listing plans.

In the 2014 International Consumer Electronics Show (CES), wearable equipment is ubiquitous, watches, glasses, bracelets, helmets, rings, necklaces, underwear ... With cool product design and a wide variety of features, this new area has succeeded in seizing the spotlight of mainstream industries such as PCs and mobile phones.

Market Research Institute Juniper recently published a report predicting that 2018 global wearable equipment shipments will reach 130 million units, 10 times times in 2013. The American Consumer Electronics Association believes that wearable technology will usher in a "breakout period" in 2014 due to the rapid development of mobile technology and the rapid growth of the application software market.

However, in addition to Google Glass, Galaxy Gear, Jawbone up and other products have been put into the market, wearable equipment market is not much enough to stimulate market innovation. Zhang, Microsoft's global senior vice president, believes that although many manufacturers have introduced wearable equipment, there are few bright spots. Wearable equipment is a future development direction, but the industry is still in the incubation period, the next five years may not be a big industry.

Bubbles and the threshold

Compared to the European and American markets, the Chinese scientific community's understanding of wearable equipment is more brutal and naked. Starting in the 2013, after less than a year of development and preparation, many entrepreneurial teams rushed to launch their own products, and homogenization of serious.

Chengdu, an entrepreneur Li Xiaoliang attention to intelligent hardware has been long, around 2013, Li Xiaoliang founder of the company has developed a smart hand ring and motion tracker two products, but a few months later, Li Xiaoliang abandoned the Hand ring project. "We were ready to open the mold, but the brakes were temporary, because I found that there were no more than 20 companies working on the bracelet," he said.

In addition to homogeneity of the competition is too intense, the hand ring itself user stickiness is also a major challenge. Li Xiaoliang that the entrepreneurial team overlooked a problem before making wearable devices-responding to user needs rather than creating demand and trying to change users. For example, the motion and health properties of the smart bracelet are in themselves challenging the inertia of the human being, which is obviously a daunting task for an innovative product.

Shenzhen Beautiful communication technology has been 360 child guardian hand ring ODM manufacturers, beautiful technology to provide product structure design, 360 responsible for software development. The smart bracelet, with its security attributes, is the first wearable device to be introduced in 360, but the function is limited to positioning and individual monitoring and is not strictly a smart product.

Beautiful science and technology CEO Shogo that wearable equipment can be divided into two types of brain and brain, the former is limited to passive positioning, such as information collection, and finally transfer the information to the background server calculation, the latter can achieve the primary calculation and results feedback, the equivalent of a simple extension of the human brain. Most wearable equipment in the country belongs to the brain-free fool device, which attracts the user's value and is often the enemy of the high price.

As a result of development difficulties and capacity issues, the original plan was sold last Christmas 360 children hand ring encounter multiple jump tickets, and even replace the ODM manufacturers, from the formal meeting with consumers, may have to wait for some time.

The reason why there is no Google Glass the same amazing innovation, battery, power, radiation, applicable carrier and other technical threshold is a big fundamental. In addition, the effective control of product quality, cost and supply chain is also a lesson for domestic entrepreneurs. Turman founder Dichain in an open letter to reflect on the source of the storm of public opinion: temporary changes in product function design and process materials, resulting in loss of control, production capacity is seriously affected; before the establishment of their own payment platform, customer service system, High-profile open pre-sale, on the one hand, increase production pressure, Brings a flood of user criticism on the one hand.

"They think of innovation and the manufacturing industry too simply, but also in the conceptual and commercial thinking too much, Shogo to techweb that the domestic group of jumping into wearable equipment in the tide of entrepreneurs full of impetuous mentality, even in advance of the outside of the market for the whole dividend expected," a little related to the stock has been a lot of round, Many entrepreneurial team products have not yet taken shape to get a lot of investment and high valuations, we all see the jitters, the market is far from mature, bubble very big. ”

Short-term bloom hope Slim

Some commentators have the imagination of wearable equipment: embedded skin, soluble in limbs, can be expanded at any time, high intelligence. Judging from these standards, the current product is far from grid.

It is obviously not timely to give an "alternative smartphone" annotation to wearable devices. At this stage, many wearable devices can only be regarded as the handset's client products, communication, social and other functions based on mobile phones, wearable equipment is only played an expanding role, and the expansion of the field is the smartphone itself can not be completed independently of the functional requirements.

Sports and medical health is the most consistent with the above characteristics of the vertical area of the second, but at present the Chinese people's general living habits and attitudes, the big market is not a small challenge. In such a context, the painstaking development of products, thorough research needs is kingly.

"Apple iwatch did it for so long without doing it, it's really difficult to represent this field," 360 Portable WiFi responsible person, odd cool network general manager Zhu Minghua think, do wearable equipment technology and user demand point of the control to Flat Qi, now everyone said that the bubble in fact a technology is not home, the other is too much hot money.

Analysys International analyst Xu Hao said that in the past more than a year, whether it is entrepreneurs or VC, there are the phenomenon of speculation and even speculation by wearable concept. There are signs of fever in the market, and a 2014 of good products that subvert the senses and markets, hope remains elusive.

Perhaps from another point of view, the future of wearable equipment is still worth looking forward to, after all, the functional machine to the update of the smart machine after a long time, if there is really a kind of smart masks to help people cope with the smog problem in Beijing, I believe there will be a market.