Domestic wine Consumer electronics business boss Jiuxian Network officially launched private personalized customized business

Abstract: Today, the domestic wine business boss Jiuxian Network officially launched private personalized customized business, to enter the C2B field. Shang, chairman of Jiuxian Network, said that the so-called C2B personalized private customization is essentially personalized retail, but high value-added, than the traditional

Today, the domestic wine business boss Jiuxian Network officially launched private personalized customized business, to enter the C2B field.

Shang, chairman of Jiuxian Network, said that the so-called C2B personalized private customization is essentially personalized retail, but high value-added, higher than the traditional mode of customer profit.

It is understood that the Jiuxian network of private custom channel There are two, first, in the winery direct customization; second, in the Jiuxian network of their own shop customization. At present, the private customization has three main business: Unit custom Service, personal custom service and personalized wine custom service, including Maotai, Wuliangye, Luzhou, Fen, West Chicken, Yanghe, look, etc. more than 30 wine enterprises have begun to participate in this private custom business.

Jiuxian Network for this purpose set up a private custom center, control the entire custom liquor business process. Users can directly access the Jiuxian Net official website "Private Custom" channel, according to the use of different choice of requirements customization. In the customization process, the user puts forward the personalized request, confirms the pattern and orders the payment, the private custom center receives the order center to receive the feedback, will become the wine tasting, the template bare bottle and the wine box model and so on raw material afresh to combine the processing, will the finished product to Jiuxian the Storehouse center packing

For users, through private customization, the promotion of consumer value recognition, but also to meet the needs of diversification of consumers.

In recent years, Maotai, Wuliangye, Luzhou and other wine enterprises have made the custom wine service. There are data shows that last year, Luzhou, the face of high-end customers to issue customized wine size of more than 1 billion yuan, in Maotai chairman Zhengenguo View, the future of Chinese liquor market personalized marketing sales revenue up to 10 billion, the market space is broad.

Previously, Jiuxian network mainly take the consumer model, targeted at the needs of consumers. In March this year, the Jiuxian network launched the O2O model to cut operating costs for upstream wine companies and to address the immediate demand of consumers. And this Jiuxian net launches C2B mode is to be aimed at consumer's personalized demand. So far, the Jiuxian network three kinds of models cover the overall needs of all kinds of people.

In the domestic wine business group, the pioneer in 2009 Jiuxian network temporarily lead, accounting for nearly 50% market share. This year, the Jiuxian network completed e round 260 million financing, began to accelerate the construction of the National Storage Center, and the joint line under the distribution line store retail channels, to retail thinking to promote the company's development. For now, Jiuxian is preparing to go public.