Dominated the entire taxi software market two

Author: Liu Yuan move

Taxi software This new thing has been born, has been the focus of public opinion. Not long ago, a draft released by the Ministry of Transportation once again pushed the taxi software to the cusp of public opinion. According to the report of the Institute of Speedway, at present, the share of dribbling and taxiing is 60.2% and that of fast taxiing is 38.5%, and the two almost dominate the entire market of taxiing software. Therefore, the guidance of the Ministry of Transportation has not so much affected Is the taxi software in this industry, it is better to say that it is the impact of these two companies.

It should be said that, on the whole, the circular entitled "Notice on Promoting the Orderly Development of Taxi Calling Services for Calling Software such as Mobile Phone Software (Consultation Draft)" has its positive significance. Firstly, it affirmed the legitimacy and innovation of the taxi software. Secondly, a series of opinions put forward in the draft opinion, such as "No access to and use of a mobile phone during driving, inquiry or answering of business should be stopped at the vehicle without affecting traffic safety State ", are conducive to improving safety.

However, at the same time, the key and most important place in the supervision of taxi software is the content of this notice: "The manual, mobile phone and network call information are pushed to the unified platform through the unified call service platform vehicle terminal". Objectively speaking, this is an anti-market regress.

From a technical point of view, the substantial innovation of taxi software is to collect passenger demand through mobile phones, and calculate and accurately match driver and passenger information to optimize the allocation of orders so as to reduce the vacancy rate and improve drivers' income and passenger experience. And this process, relies on the "passenger cell phone - taxi software server - driver phone" flow of information.

If the establishment of a unified platform, the taxi software and other ways to order a unified car access to this platform is equivalent to force a unified cross-cutting into the taxi software, the current business processes and information flow, and this flow of information is a taxi The basis of all software innovation. Therefore, this approach will inevitably obliterate the core advantages of taxi software companies based on big data calculation and analysis of precision order push and dispatch capabilities, so that it will lose substantive innovation and ultimately affect its long-term development.

In addition, the unified platform also faces many problems. Capacity constraints, can not undertake large-scale mobile phone call orders; terminal technology behind, will damage the surrounding voice orders, online payment and other innovative features and so on. Therefore, a unified platform is destined to damage the convenience of taxi software to consumers.

In this case, why the regulatory authorities deliberately solitary?

From the industry process, the emergence of taxi software, reduce vacancy rate, the industry has brought new benefits. However, the interest is never a problem, the question is how to distribute the benefits.

First of all, in the market competition where the channel is the king, the taxi software as a powerful channel brings benefits to the direct suppliers and innovators of products and services, but at the same time, it will surely also take the interests of the taxi companies, So that some places spend huge sums of money to establish the platform completely lost their role.

Second, based on its own innovation, taxi software also has operating profit. However, as a monopolist, it is bound to try to squeeze the profits of the entire industrial chain. However, in the case of taxi software, if a cartel-type monopoly can not be established Uniform operational mechanism, a single taxi company, negotiation ability is very weak. However, taxi companies, whether state-owned or private, have been steeped in the industry for many years and have ample resources to make their own defense based on administrative resources.

When the taxi companies are under a unified platform, Baotuan act in unison; when a unified platform forcibly cut into the taxi software business processes and information flow, the heavy situation is that the executive power distorts business processes, taxi software, To some extent, it has been deprived of independent management capabilities.

At this time, the taxi company can pick up the group to obtain its monopoly profits by charging various management fees, terminal fees for car rental, platform upgrade fees and the like, and can even further erode the profits of each taxi software eco-chain, including advertisements Potential new added benefits. It has been reported by the media that in the context of the inevitable access to the taxi software, the ESC platform will require the taxi software to pay the bill by "odd amount".

In this sense, the true strategic role played by these hardware technologies, whether it is a unified call-on-call platform or a specific vehicle-mounted terminal, actually coordinates the taxi company's unified action in a specific business link, thereby giving a rental Car companies stronger bargaining power to maintain their vested interests.

If you are not afraid of malicious speculation, to put it bluntly, in addition to becoming a unified taxi company hardware foundation, the unified platform also allows some groups can more easily impose the impact of taxi software. Previously, whether it was a taxi company or a few local administrations, influencing the taxi software company was only a matter of exerting a policy influence. With this unified platform, the "technical" impact could be facilitated more easily: the platform out Failure, debugging needs, change business processes, etc., and in these tedious technical aspects, naturally will generate a lot of dirty claims: Today, a company's list can not come, tomorrow, the company of small uncle request agent app Home ads. Although I venture to speculate, but I am afraid Chinese readers will be helpless smile.

It can be seen that the incorporation of the taxi software into the old process system through administrative consolidation and forcible cooperation not only deprived the substantive innovation function of the taxi software, but more importantly, it deprived the independence management ability and price negotiation ability of the taxi software, Lose the benefits that innovation deserves, and safeguard the old vested interests.

Nothing new under the sun, a unified platform cross into the car software business processes, let me think of the mobile communications industry in the recent tower company rumors. Whether it is a tower company, or a unified platform for taxi software, are cut into a necessary business processes, and its reasons are similar: "orderly market competition." In fact, in the eyes of some groups, the so-called orderly competition is only a competition under its own control.

Of course, it is needless to say that the taxi software is a new thing, which will inevitably bring about new problems. The taxi industry involves the travel of ordinary people and all these require reasonable supervision. But the word supervision, in essence, is the first peg, out of the question, and then management. No problem, naturally only need to peg on it, and pegged to the word, nothing more than to collect information. Well, there are many ways to collect information. From the business process perspective, the government regulatory platform can be back-end and parallel. There is absolutely no need to forcibly cross the workflow and information flow of the software into a taxi through a unified platform in. In fact, in the end is cross-cutting or parallel, there is no difference for the regulation, but for the ability to get hold of taxi software, get hold of an emerging industry, the difference went big. This is not a unified platform from the outset, more and more real reason?

In my opinion, the good regulatory features are: to collect only the necessary information, without prejudice to the rational and legitimate innovation of taxi software and business processes, not to the taxi company into a ball. These issues, an outsider still can not understand, do not know, had specially sent the secretary to use taxi software to understand the Secretary of Transportation do not? I guess, no car, take a taxi personally every day, perhaps will understand.