Dong Jingyi: Enterprises to maintain network marketing products need professional guidance

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Now many enterprises have tried a variety of network marketing products, where the vast majority of enterprises are their own open, and to do their own maintenance account work, and did not choose a professional network marketing agency to do, this shows that the enterprise's network marketing activities are still at a relatively early stage.

Enterprises to maintain their own network marketing products have the following disadvantages:

One, the enterprise to the network marketing product lacks the understanding, causes the product choice error easily.

Second, the enterprise lacks to the network marketing product investment rate of return statistics, it is difficult to define the product effect.

Third, the Enterprise to Network Marketing product account maintenance work lack of experience, easy to lead to unnecessary advertising waste.

Four, the enterprise in the advertisement copy, the advertisement design aspect experience insufficiency, causes the audience conversion rate to be too low.

V. Enterprises need to occupy at least one person to maintain the network marketing products, both waste of human costs and due to lack of professionalism can not achieve the best results.

So I suggest that enterprises should choose a professional network marketing agency to complete the launch of online advertising, not stingy that 15% of the agency costs. Because the same 50,000-dollar advertising budget, the enterprise to choose their own media delivery and find professional Network marketing agency companies, the return on investment is certainly not the same.

For example, Baidu bidding class products, if the enterprise to find Baidu to open an account, although Baidu will usually promise customers to assist in their management account, but because of its Baidu for their own interests, it will certainly want customers to spend faster than slow, through some customers do not understand the setting, to achieve its customers fast consumption purposes, And make the customer's advertising costs faster, but the benefits do not get the corresponding growth, in fact, this part of the advertising waste is entirely avoidable.

The usual settings that an enterprise usually does not understand are as follows:

First, in the number of keywords.

For corporate customers to buy a large number of keywords, which may be part of the key words deviated from the business scope, and this part of the keyword is not relevant by netizens clicked, this click is not by the enterprise's target customers, the enterprise spent advertising fee, but obtained an invalid flow, this suddenly, a few dollars or even dozens of dollars is gone, If it's a year, how much will it cost?

Second, in the keyword pricing.

For a long time, enterprise customers have a misunderstanding, absolutely think the ranking is better than the top, we can not deny that in a Web page The top half of the information must be more attention than the lower part, but according to my research, in the top half of the page, not ranked first is necessarily better than the second and third.

Let's just imagine, when we're using a search engine, who's first in line, and then we're going to go in and consult and order a purchase? Not so, we usually first search a keyword, and then use the mouse from top to bottom to open 3-5 sites, and then roughly look at, and then decide which supplier to call advice, is it. Since we are this habit, most of our customers are also this habit, so say ranked first, no more than the second, third, more advantages, I suggest that the enterprise customers to bid to the third. From the visual area of the screen, the third position is also easier for customers to note that the first ranking some of the top, the user is not natural to look at.

The top is better than the top, if you completely believe, customer service will set your bid to the highest, and then let you get the first position, but Baidu in every industry has a lot of customers, they told you will also tell your competitors, so, This ranking by the position of the price is you and your competitors inexplicably scrambled high to an incomprehensible price, eventually injured or business owners, profit or Baidu.

Third, in the keyword matching mode.

If the enterprise customer does not voluntarily put forward the request, then the Baidu default enterprise set All keywords are the pattern which the broad match, although the widespread match may let the enterprise advertisement to make the greatest possible display, but also very easy to bring the target audience not accurate to cause the advertisement cost to waste the question. What is a broad match? For example, if your home is selling car navigation products, your target keyword May is "Dalian car navigation" but because Baidu to your keyword set up a wide range of matches, when customers search "Dalian Car" When your ads are also displayed, and search for "Dalian car" users may want to buy a car, This is not your target customers, but your ads are so do not want to buy car navigation users point out, you click on the advertising fee spent on more wronged. There is another situation, for example, your home is to do abroad services, when the customer search "Dalian Overseas Labor Service", this keyword may be more hot value 5 yuan, customer point, you consume 5 yuan advertising fee, this is normal, but the customer may search "Dalian overseas service which home is good", when this keyword heat is relatively low, May only be worth 1 dollars, but since you set up a wide match, when the user searches "Dalian goes abroad service which home is good" the time Baidu automatically matches the cable "Dalian goes abroad the service", namely, you spent 5 yuan advertisement expense but the user clicked the value 1 yuan advertisement, this caused the 4 yuan Money advertisement cost waste, A waste of 4 yuan a year to waste how much have you counted it?

If you want to solve this problem, you can refer to the previous I wrote the "Dong Jingyi: Optimization and competitive advantage to create the best investment rate of return," the article is no longer elaborated in detail.

Four, other can tamper with the place.

Baidu will not take the initiative to tell you that the night ads are likely to be wasted, because the night user clicks the advertisement to log on the website, generally will not call you to consult the related business at this time, but by the next day, probably will also head one night the matter to forget, or is forgets your website, then searches your keyword again, Click on your ads again, so that you get the target customer's advertising cost increased by one times, in fact, you do not have to promote at night, because even if the next day the user will think of this matter, he can still find your ads when retrieving. I think the night of the enterprise advertising will be wasted, more than 9 o'clock in the evening will not be necessary to launch, of course, except for special industries. Another is the area of advertising, your products or services if you can only sell in the region, then in your sales have not reached the area of advertising this will certainly cause waste.

On the other hand, because Baidu Company is a search engine company, customer service will also know how much of the ad copy? You see now Baidu on those naïve ad copy, you know, in the traditional paper media, advertising copy of the sales guide how important, although now the media has become the Internet, but the role of the copy of sales still, On the copy you have to tell your client what to click on you. Know that a good ad copy is 19.8 times times more likely to sell than a spam copy (Ogwey, founder of the Austrian-American company, the originator of the advertising industry). It's worth it. Choose a complex network marketing company with the ability of advertising planning.

OK, those who believe they can do a good job in network marketing business friends, how much do you know about the details? If you have already understood this and have done the relevant operation before you read this article, congratulations, you are a special minded person, do not need to specialize in Network marketing agency, you will still do well, It just wastes some of your time, and I don't know how much time you spend researching online products, compared to the time you spent studying your main business, which ROI is higher? You have to make a good estimate.

I think you will achieve even greater success if you liberate your research network products and study your major business. As for more business customers, I believe most of them did not understand these doorways, the above is only to Baidu auction products For example, a product has so many doorways so other products?

Therefore, I suggest enterprise customers, should use the overall perspective to examine the network marketing activities of enterprises, to hire a customer direct to this professional network marketing agent, the enterprise Network marketing into a global marketing strategy under the guidance of the network marketing.

by Dong Jingyi

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