Dong Jingyi: The function design of the most lightweight mail marketing system

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Before writing a "Summary of email marketing skills," mainly about some of the e-mail marketing methods, but there is no way to do it, I write a few of the most lightweight e-mail marketing system that you need to have at least what features.

The email address list is mined from the registered database, and the status of these users can be queried.

In this list you need to see:

1. User Registration Time

2. User Last Login time

3. User Login times

4. User's City

5. User Gender

6. User type (ordinary user, enterprise user, etc.)

7. The Mail address suffix (@xxx. com) is mainly used to determine the visual width of different emails.

Number of messages sent in 8.30 days

Note: The support mailing list is exported and loaded to the pre-send list according to the above categories.

Second, the Mail content input box uses the Multiplex text editor, supports the HTML source code display.

Support for preset template import is required.

Iii. Send Process Report page

The information that the page needs to report:

1. Number of messages sent

2. Address currently being sent

3. Remaining Mailing Address

Send Results Report page

1. Total Send number

2. Number of failures

3. Post failure address list and cause report

Include: The other side of the mailbox is full, the service provider rejected, the other side mailbox rejection, server failure, address failure. We will handle the corresponding countermeasures according to the reasons of failure.

V. Parameter setting

1. mail server configuration parameters

2. Sender account Switching

3. General Service class mail settings

(1) General send event settings, such as: Add friends, reply, browsing page and other triggering events.

(2) Frequency control of the sender. By default, the mail address that has reached this frequency is skipped, but the send interface should reserve the option of forcibly sending.

Vi. Template Planning

1. Standardized page head, footer.

2. Indicative language. Includes: Declaration, welcome, unsubscribe.

Vii. Effect Analysis (by task selection analysis)

1. Arrival Rate

2. Browse rate (including browse mailbox address list)

3. Link click Rate (including links to the address list)

The calculation of the above data is presented in the document "Dong Jingyi: Some tips for e-mail Marketing".

Viii. Email Address access support

Add a subscription prompt box to the site page to get the user's email address.

IX. support for importing unregistered user addresses (external address lists) into the outgoing queue

Set up a module to query all pre-send queues.

by Dong Jingyi (China Moving) & Copyright (C) Dalian moving the brand network marketing www.ebudong.com