Donga Donkey-Hide gelatin and the main business enterprise Strategic capital optimistic

As one of the leading enterprises in the domestic medicine industry, Donga donkey-hide gelatin has been paid much attention by consumers. 　　Shi Guos period, for the donkey-hide gelatin industry, Donga donkey-hide gelatin in the spirit of promoting the value of donkey-hide, to create a domestic health care brand as the goal, in different products to take different positioning, but also will continue to optimize the donkey-hide industry chain management, development strategy by the capital level. Donkey-Hide gelatin slurry sales steadily increased, donkey-hide-gelatin series of health care products can be 2010 years, Donga Donkey-hide gelatin paste in the sales, the income has sustained rapid growth, Year-on-year, 2009 and 2010 annual average growth rate of more than 15%.　　At present more than 70% of the sale of donkey-hide gelatin is through pharmacies channels, considering the company has formally put forward to actively explore supermarkets and hospital channels, donkey-hide gelatin pulp future sales growth rate will continue to improve. At present, gelatin-related health care products mainly include peach Quiat gum cake, donkey-hide gelatin powder and crystal jujube. 2010 Donga Gelatin Health care products sales income year-on-year growth has exceeded 60%. The company will be the key to the future development of donkey-hide-gelatin series health products, efforts to cultivate a few hundred million of healthy product, and the main focus of research and development on the development of gelatin-related health products.　　It is expected that the future health care series will maintain high speed growth, volume can be period. The use of supply chain optimization management to promote the balanced development of multi-channel sales in order to reduce the dealer hoarding goods and the occurrence of goods, the company introduced supply chain management. For every piece of donkey-hide gelatin block will pass the bar code (for dealers free installation of equipment) scan, the dealer's stock, sales and price tracking. The company provides uniform delivery throughout the year, and will only give dealers 1.5-2 months of stock.　　At present, the terminal retail price also corresponding with the ex-factory increase to about 50%. and relative channel development, the current company 75% of the product through the drugstore channel for sale, 15% is through the hospital for sale, and 10% is through the supermarket sales. Company pharmacies, hospitals and ultra channels of full-time sales staff reached 900, 100 people and 100 people.　　The company put forward the future will actively develop hospitals and ultra channels, so that three balanced development, pharmacies, ultra, hospital channels to reach the proportion of 5:3:2. Comprehensive Donga Donkey-hide gelatin in recent years gratifying achievements, consumers can clearly see Donga donkey-Hide gelatin enterprise capital sustained growth. According to industry experts forecast, the company 2010-2012 EPS will reach 0.86, 1.18 and 1.57 yuan respectively. At present, the valuation of Donga donkey-hide gelatin is more than 44 times times the average value of the whole Chinese medicine industry. At the same time, in view of the company's good basic system, the dominant brand of donkey-hide gelatin and good growth, Donga-donkey-gelatin enterprise strategy will be sustained in the capital level.