Dongguan SEO for the Cocoa Network for SEO optimization analysis case

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It's been a while before I tried to write this analysis. May oneself this period of time laziness has occupied the upper hand, until today, is tolerant to consider this website optimization website analysis How to write, and from which several aspects to proceed analysis. Because it is the first time to write this optimization analysis report, so, whether from the Optimization report format or the content of the rigorous, there may be a quantitative deviation, of course, if you have better suggestions and ideas, but also look forward to your shot bricks ...

Well, crap don't say much, go into the subject. In this article, we mainly for the Dongguan Cocoa Network Company's website to carry out the corresponding optimization analysis. As for why to choose this company, it is because we can search engine inside the word SEO in Dongguan, he stood the ranking is not bad, for some reason, here is not listed the company's domain name, interested in everyone can go to Baidu under the company.

Aiming at the success of the optimization rankings of this station, we mainly analyze from the following aspects;

One "Domain name analysis

Two "spatial analysis

Analysis of the visual structure of the website

The structure analysis of the website directory

Five Website URL link analysis

Six "anchor text analysis

Seven Keywords layout analysis

Analysis of the chain information in the chain of eight

Analysis of internal structure of nine contents

Ten competitor Analysis

11 Analysis and summary

Start the analysis from the first item.

One "Domain name analysis

First of all, look at the company's Chinese name: Dongguan Cocoa Network Co., Ltd., from the company name, we can mention a central word, that is the cocoa network, from this point above, we can from the company name of the domain name registration is Keke related, Here we go back to the company's own domain name: Kksem So select in the domain name, according to the change from the name to register a process; This registration is also a personal favorite, around their own company name or flagship product to register the domain name.

Two "spatial analysis

Analysis of the space situation, our main analysis is a spatial packet return rate, the middle of the times the smaller of course is the better. Let's take a look at the space rate of the station and look at the following figure:

From the above picture, we can see, overall, the spatial return rate is not bad, at this point, the spatial server response speed, processing data load capacity is good.

Analysis of the visual structure of the website

Open this Site home page, the first side of the show in front of the user does not have the chief officer's slogan, there is no continuous scrolling pictures, not to have a strong visual impact of the "fat" FLASH, the overall feeling looks very concise, plain navigation, plain interface, the overall use of my contact SEO before the word is " This website is not peaceful, there is no sense of beauty, lack of visual potential ...

The structure analysis of the website directory

If the entire site is like the entire map of China, then the directory structure is a road. Good directory structure is a road, all straight high-speed, if the biggest beneficiary of the road is a person, that for the site, the best directory structure generated by the biggest beneficiary is the webmaster, why so said, directory structure, search engine can send you a BMW, carrying its SP, Around, there will be more time to appreciate the content inside you, enjoy the beautiful scenery around ...

Fee to say a bunch, or look at this station's website directory structure in the end?

Take a look at his navigation menu: Cocoa Introduction cocoa dynamic SEO news seo case seo technology seo site Construction SEO recruitment seo service Phone

Then look at the corresponding directory name: Guanyukeke companynews seoxinwen seojisu seo-zhaopin Seofuwu

As you can see from above, this stands in the section above, following the principle of consistency between directory structure and directory classification (directory name and text consistency is not absolute, please do not misunderstand.) )

Five Website URL link analysis

This place is mainly said that the site's internal URL links, in the Cocoa Web site, in the link above, we did not find any problems, there is no mortality link. For the URL of the news page, here to promote the use of: http://domain name/directory names/titles. suffix or http://domain name/number. suffix format.

Six "anchor text analysis

Talking about anchor text analysis before we must understand what is anchor text. Here I must strictly explain a point, I personally observe, found that a lot of seoer even what is the anchor text is not yet known, do not believe you look at this passage, this is in Baidu search what is the anchor text after the first page of the content.

More details about anchor text, do not understand please check this bo another: http://www.cyseo.org/post/57.html

For this station, the anchor text is not there, in addition to similar text content links. And this kind of is not the so-called anchor text at all.

For this kind of regular anchor text links, many stations do not have. Do not know is the lack of understanding of anchor text, or what else ...

Seven Keywords layout analysis

For this station, let's take a look at his head first, as follows:

In this middle, we can see, this station wants to promote the keyword is seo, dongguan seo, Dongguan website optimization, cocoa Network of these four keywords, OK, let's take a look at these three keywords in the first page of the layout of the situation?

Dongguan SEO:

Page Size: 1424

Keyword Length: 5

Keyword Repeat number: 4

Total length of keywords: 20

Keyword density: 1.4%

SEO:

Page Size: 1424

Keyword Length: 3

Keyword Repeat number: 37

Total length of keywords: 111

Keyword density: 7.79%

Dongguan website Optimization:

Page Size: 1424

Keyword Length: 6

Keyword Repeat number: 4

Total length of keywords: 24

Keyword density: 1.69%

Cocoa Network:

Page Size: 1424

Keyword Length: 4

Keyword Repeat number: 12

Total length of keywords: 48

Keyword density: 3.37%

(Above data Inquiry tool for webmaster Assistant software download link: http://www.cyseo.org/post/7.html)

From the density above,,seo> cocoa network > Dongguan website optimization > Dongguan seo,seo should be the best, the page density is high; but it turns out that's not the case, why, Largely because the market competition determines a theory should have a good ranking of the word is not ranked, the greater the market competition, the more difficult to row nouns. It is easier to rank a word with less competition and less density. How to extend here some of the questions, such as keyword selection skills, how to optimize keywords and so on here is not too much to explain, nor is this the focus of this article.

Analysis of the chain information in the chain of eight

The chain of internal chain information analysis is divided into two parts, one is the internal chain analysis, the second is the chain analysis, first of all, we look at the chain, the personal understanding of the so-called inner chain is a site inside a link between the pages, a blend of mutual links. What do you mean, like we and other people's Station for friendship Exchange, you link me, I link you, here said the inner chain is just this link mode transferred to their own site inside the pages. is to be in the whole station inside, between the pages, there is a mutual, interactive fast arrival of fast links. Enhance an informative interaction between internal pages.

In our analysis of the site, you can see that, in addition to some of the pages inside the title directly linked to the home page, and there is no other content on the pages of interactive links, all except the home page links are linked to the home page, this is certainly no doubt, is of great benefit. Direct strength of the home page in the whole station weight. To be honest, the inner chain is a bit bad ...

OK, then look at the chain, first look at the following picture:

In this picture, we can clearly see that the Cocoa Network company's external chain is still possible, for me, the enterprise station is not less, so many outside the chain, but also need a period of time to organize the release of information.

Analysis of internal structure of nine contents

The website structure has already said, the key word also said, the link also expresses, now we say this website internal content relations.

--The use of tags: in the whole station, as if not found using the H tag, only font-size:16pt; This enlarges the character attribute value. and add the bold, discoloration property processing where necessary.

Cocoa and automatically add the following text after each news:

Dear customer, are you looking for information about the content? Let's recommend a project that matches the content of the information you are looking for, the company is Dongguan Cocoa Network Limited. He is a professional SEO company, the main operating enterprise network marketing, Dongguan is the most professional about you need Google is the 08 China's fastest growing Internet company's most matching answer.

Dongguan Cocoa Network Limited to provide you with the relevant services, his characteristic is that every website project that he does is able to make real money, if you are looking for Google is 08 China internet fastest growing company's related service, must choose Dongguan Cocoa Network Limited, service hotline: 0769-877** ******

Looking for Google is the 08 China's fastest growing Internet companies, please choose Dongguan Cocoa Network Limited related services! No more hesitation, Dongguan Cocoa Network Co., Ltd. will be what you need Google is the fastest growing Internet company in China in 08, the best choice. 24-hour Service hotline: 1340********69

In this text, cocoa to a certain extent, for this move to enhance the user's page friendliness, but personally feel that this method is good, but cocoa added to this paragraph of the text optimization is a little distance ... (Personal opinion is not viewpoint)

We open his station dynamic, news or technical column, will find a column on the right side of the "News information column", when we click on the link below, found that the content is the same, but the title inside the area of the exchange, do not believe that please look at the following figure:

On the image above, I clicked on the inside of him, respectively. Here, we can clearly see that the cocoa use of copying, filling the way in the bulk of the construction page, and then analysis, we will find that these titles are not out of thin air, look carefully, you will find that these titles have a background , are some key words, are also some of the search engine can be common to find parts of speech, to avoid geographical view, whether it is cheap web site production, or free web site production, and even network publicity, website promotion, combined with a geographical combination, will be a very valuable keyword, some short, and some long. Suitable for different user search experience ...

We continue to focus on the content of this link, click on any of the above two links, we look at the contents:

See, these two pages compare, in fact, there is no substantive content, is equivalent to a short page, the following is a large number of words are generated, each page automatically added up; he created such a virtual Head page, only in the increase of their own site above the keyword link, this is a, The second is to use extended keywords to enrich content;

It is worth mentioning that this approach seems to be good, this method of cocoa not only used in their own station, even his client station, but also he mercilessly use this method to do n a keyword page (because of the interests of users, in this inconvenience public his customer name).

He has nothing to say about this station.

Ten competitor Analysis

11 Analysis and summary

The above also wrote so much, overall, if the single from the top of the above, there are still some personal problems, generally as follows:

A "lack of robots.txt

B lack of internal chain construction

C "404 Friendly Error page customization

D "The use of ALTs label;"

E "Use of anchor text (this station is suitable for anchor text)

Thank you for your interest in this article. This article originates from Dongguan seo_ Dongguan seo optimization _ Dongguan seo Optimization _ Dongguan, the sole designated SEO training training institutions, the original address: http://www.cyseo.org/post/56.html