Donglei, just for hype

At the awards ceremony of the 2013 China economic figures, the same scene as last year's gamble reappeared, only this time the protagonist is not Ma Yun and Wang, but Mingzhu and lei. Horse's play just finished Donglei drama and the beginning of the show, discerning people can see, Mingzhu and Lei 1 billion bet about is the program group deliberately design arrangements, and their purpose is to make the selection more topic, more influential just.

I believe the audience who saw the selection yesterday must have similar ideas, from the host will lei and Mingzhu please come onstage, and will Ma and Wang stay in Taiwan, and then a step-by-step guide stirred up Reidong between can be seen, this is the program deliberately arranged confrontation link, the aim is to arouse the two sides of the wager, sparked the industry controversy.

In another perspective, in the taste of the last year, horse King Gamble of the sweetness, this year's program group can not give up this hot spot, this year's public opinion around horse gambling on the controversy from the beginning of the year until the end of the year Wang announced that the bet is set aside, can last a hot topic for A hot bet between the retail barons over the past, the gambling between the manufacturing big players has become a hot topic in the coming year.

Although the annual "China Economic annual character selection" is not the ratings, but this major selection program is to influence, the topic generated by the more discussion of the value of the award, the weight is heavier, the impact of the program will be greater. So you reader, should see lively watching lively, not too serious really take gree and millet to do contrast, they represent the different times of the manufacturing retail model, the two essentially have very big difference.

Air conditioner and mobile phone different millet play turn?

Air conditioning and mobile phones are totally two different categories, one belongs to home appliances, one belongs to 3C, one is household appliances, one is a portable phone. Air conditioning is like home sofa, home can not have it, but not necessarily every day will use him, mobile phone like underwear, every day to wear, must be personal. This example means that the air-conditioning and mobile phones are very different, millet phone fans play in the air-conditioning market is not necessarily a turn.

From a few questions to see the difference between air-conditioning and mobile phone: first, who to buy? Second, to whom? Third, what to do? Four, when to use? How long will it take?

First of all, mobile phone, general buy mobile phone is who to buy, the mobile phone is a daily smart device, can be used as communication, Internet, games, reading tools, generally a mobile phone will be two years or so.

Again to see air-conditioning, general is in charge of household chores to select, bought for the whole family, for the family room refrigeration, heating, dehumidification, ventilation and so on, the majority of summer use, an air conditioner at least five years.

Different people use, different use of the scene, different use of demand, means that the mobile phone market and air-conditioning market is very different. Because mobile phones are used every day, so ordinary people often pay more attention to the performance of mobile phones, such as screen size, system fluency, standby time, shooting effect. And buy air-conditioning is more concerned about, refrigeration air can, refrigeration range, how much energy-saving level.

It can be seen that the demand for mobile phones more detailed, so mobile phones can make fans, and air-conditioning can only make a loyal consumer. The difference between a fan and a loyal consumer is a more fanatical, more sober one.

Again, millet and gree, millet selling is cost-effective, and Gree is selling performance. The cost of millet to make it enough to make mistakes space (this price to buy such a good mobile phone, a little problem is not normal yet). Mobile phone is very small to take to repair, and air-conditioning so large a repair is very troublesome, if the problem of gree after the sale of millet as serious, that gree air-conditioning has to close the door.

Some people may say that Millet is doing TV, air-conditioning has nothing to do. Television and air-conditioning are also different categories, TV is black electricity, air-conditioning is white electricity. White electricity refers to products that can replace people for housework, including washing machines, refrigerators, or to provide people with a higher quality of life environment products, such as air-conditioning, electric heater; Black power refers to the products that can provide entertainment, such as: DVD player, color TV, stereo, game machine, camera, camera, video game console, home theater, telephone , telephone answering machine, etc. In that case, the TV is closer to the phone than the air conditioner. Millet do the mobile phone that set of TV, but not necessarily do the air-conditioning.

Talking about mode: Millet is only a special case under the change of times

Although the millet model is advanced, but it is only a special case under the change of the times, if the millet pattern is ubiquitous, there is no millet. The success of the Millet model is that his products are very in line with the psychological expectations of consumers, low price high-performance, especially the first use of this model, become the first brand in the minds of consumers. And in addition to high hardware configuration, software systems are also very good, so millet mobile phone will be in short supply.

However, Millet is not too strong core technology advantages, compared with Apple, Samsung, millet only marketing do well. If suddenly one day another brand of mobile phone cost and millet the same, and marketing do the same good, millet users will inevitably be diverted, if there are five or 10 such brands? Will Millet have today's influence? Millet just walked in the forefront of the industry change, is the special case of the Times, Countless cases prove that the core-driven model of marketing advantage is unsustainable.

Ginger or the old spicy lei for gree to do a huge advertisement

1 billion bet is around the mode of contention, whose model is better still to be tested by the market, millet if you can continue to maintain the absolute advantage of marketing, may be really beyond gree. This bet, the future who wins who is not clear, but today is definitely gree accounted for the cheap.

Compared to Millet is the darling of public opinion, Gree, although a well-known brand, but rarely caused by public opinion discussion. However, in Mingzhu and Lei after the wager, around the Donglei of the topic of the debate will continue, next year Gree will become the focus of public opinion. In the mingzhu of the confrontation, Lei with the fall of the trap, for Gree made a big advertisement.

Ma Yun is the Wang of leather shoes only to gather a lively

Last year as the protagonist of Ma and Wang, this year became a supporting role, a responsible shoeshine, a just to join in the fun. Master Ma very clever in such an influential occasion to win Mingzhu, and put words as long as Gree and Ali cooperation will be longer. For PR masters, every stage is a good opportunity for PR, Ma Yun never miss. And Wang just on the stage to join the fun, friendship support under Lei, let this farce can successfully end.

In 5 years, 2019, the world will be the same.

5 years futures, the time is too long, after 5 years have been 2018, nearly 2019 years, at that time the entire scientific and technological sector has undergone great changes, looking back 5 years ago and now the difference between 5 years and now there will be a greater change. Especially in the technology industry, the change is monthly. Although Millet is now invincible, but the technology industry from the giant fall is a minute thing, in 09, Nokia also dominates the mobile phone market, and now four years less than the time has been acquired by Microsoft.

Ma Yun said that, rather than who sales higher, than who live longer. From the industry base and industry change speed, gree very advantage ah, but if millet can adhere to 5 years, in sales beyond Gree is very possible.