Dongzi Digital Marketing Business

This reporter Chen Junjun in 1024 Interactive Marketing Consulting Co., Ltd. (hereinafter called 1024) of the office, stacked hill-like wireless router products.　　1024 do not sell routers, but use these routers to provide customers with the latest business model-to help companies build digital marketing platform (consumer and B2C2C) and operate. "Previously we provide customers with only the brand, products and services to promote, and now the marketing needs of customers more and more, so we want to transition."　　"1024 founder and CEO Child Purple Static to this newspaper reporter said, 1024 now do is the integration of online marketing services-digital marketing, Digital PR and E-commerce, which not only includes consumer interaction, product promotion, and even help companies build web shop, the sale, logistics and after-sale work.　　Based on this, 1024 now not only earns the customer's brand service fee, the website operation maintenance expense, but also shares the product Sales commission.　　Dongzi Static revealed that the foreign ranked fifth digital marketing Group, annual turnover of more than 3.5 billion U.S. dollars, China has not yet a digital marketing company can achieve this level, but Dongzi static believe that the future will appear.　　The origin of the child Purple Static network PR business is purely a mistake. 2002 Child Purple Static left work 8 years IBM Marketing Department, borrow vacation opportunity to try to start a business. During the period, set up a database marketing company, public relations activities company, advertising agencies and several other companies.　　2005, Yahoo Mail a promotional campaign, let her see another blue sea. That year, Yahoo in the Chinese market focus on promoting the mailbox business, because at that time the site is more or less the competition, Yahoo in the Internet advertising encountered obstacles, "at that time Yahoo has a big marketing budget, but spend not go out." And the success rate of online promotion is too low. In desperation, Yahoo put forward the idea of innovation, "do not play Internet advertising, change the use of interactive methods to communicate with netizens."　　"This matter to the child purple Static company to carry out." Dongzi to lead the staff through the Forum, Community and blog on the topic of Yahoo Mailbox, with netizens to discuss the characteristics of the mailbox to guide the attention, in addition to inviting some well-known bloggers to experience the mailbox and video site to play Yahoo Mail video.　　In a daze, the embryonic network of public relations in the attempt to appear. That year Yahoo mailbox market share rose to the country second, the child purple Static for the first time aware of the power of online communication and market potential. "We were pushed forward by our clients, and without their promotional needs and marketing needs, we were surprised to do this," he said.　　"Children purple static frankly." From 2005 to 2008, the network public relations industry develops rapidly, maintains the growth of more than 100% each year, has slowed down in recent two years, but also in about 50%. According to Dongzi Static observation, many companies are increasing the proportion of Internet marketing, the 2008 Network marketing investment accounted for the proportion of the overall marketing costs of 5%-10%, now this proportion to 15%-20%. In addition, different industries in the network campThe investment in the sales of different, and it-related companies, internet companies, the investment is larger, the traditional industry is relatively small.　　Data from the China International Public Relations Association (CIPRA) show that in 2008 the revenue growth of the network PR industry was the first in the whole PR industry, and the annual gross service income reached 1 billion yuan.　　Triage in 1024 companies to explore Word-of-mouth marketing model, some later began to imitate learning, a group of small workshop-style studio springing up, by post and delete posts to maintain business. Dong Frankly, this industry to enter the threshold is lower, so the emergence of countless studios, small workshops, cohabitation, academics.　　From the current situation, some advertising companies, traditional public relations companies have launched a network of public relations business, relatively speaking, these companies have to standardize a lot, the content of the service is not the same, some emphasis on strategy, some emphasis on planning, some of the emphasis on implementation. Dongzi, there will be more and more enterprises in the Internet platform to achieve product design, promotion, sales, services and many other marketing links, so as to achieve a new internet-based product marketing model. From this, internet-based promotion, internet-based Sales, internet-based services, is the future development trend of network marketing. Dongzi's goal is to develop 1024 into a company that can provide a full range of integrated digital marketing for the enterprise.　　The company named "1024" on the rapid development of the desire, 1024 is 2 of 10 times, 2 is the basic computing unit of the computer. According to the reporter understands, in the network public Relations rapid Development background, 2010 China International Public Relations Association (CIPRA) Draft promulgated "The network Public relations company's service standard", has made the explicit request to the network public relations company's professional ethics and the standard: does not disseminate the false information, does not participate in the malicious attack, Respect for copyright and so on. But most of China's online PR companies are not joining the association.