Donkey mother Hong Qinghua Talk about entrepreneurship: a pair of socks become a source of power

A few days ago, Hong Qinghua announced that the donkey mother received 300 million yuan financing, but not willing to disclose the investor side. Just as everyone speculated on the investor behind it, Hong Qinghua turned around and announced that his investment in the development of the tent hotel in Zhejiang Anji opened.

In the tent guest hotel, "The first financial daily" reporter once again sees the King Domain International tour Operation Group chairman, the Donkey Mother founder Hong Qinghua, with many years together the pioneering team to walk together the "reunion" pioneering course.

A pair of socks as a source of power

Today's Hong Qinghua suit stands erect on the lakeside of the Anji tea plantation, pointing to a white tent building, introducing its next grand Hotel development. But in fact he is a "bitter origin" of the child, born in Anqing, Anhui countryside. At that time, parents attach great importance to the education of children, always with hard earned but not rich income as far as possible for Hong Tsinghua reading, but that fashion is not very sensible Hong Qinghua but do not understand the parents of good intentions, every day addicted to all kinds of fun.

Until one day, a pair of socks changed the Hong Qinghua learning concept.

"I remember one day when my father came home and he saw me playing without any thought of reading very sad, so he took off his shoes, his toes out of the broken socks out." At that time, father said, you see our family conditions are not good, if you want to change the fate can only read good books, our hard are hope in the future you can enter the university. ”

Hong Qinghua Now recall the scene is still vivid, although he has not been sure that his father is a momentary return is "premeditated", but the sock incident really touched him in the heart, when the child's Hong Qinghua vowed to study hard in the future, make money to buy a room of socks to father.

Young oath ignorant and impulsive, but this pair of socks power let Hong Qinghua from this become diligent. He began to study hard and was admitted to east China Normal University. Just came to Shanghai, the first time to see the traffic lights Hong Qinghua to the big city is full of curiosity. The conditions of the great metropolis are once again stimulated Hong Qinghua, he dark determined, in the future must stay in Shanghai development, break out of their own piece of heaven and earth.

In this belief, Hong Qinghua began college life. After earning dozens of yuan per month of tutoring and other part-time, perhaps it is the natural restless, or is bent on changing the status of life driven, in the Big Three o'clock, Hong Qinghua set foot on the college students Http://www.aliyun.com/zixun/aggregation/17316.html " The road of > Entrepreneurship. At that time, don't say is the university student to start a business, even if is the mature talented person to start a business to be very rare, and Hong Qinghua made bold attempt.

Hong Qinghua contracted to run the school's Café, karaoke Hall and even the commissary. The name "General manager of college students" has spread, and some media have begun to pay attention to this young entrepreneurial college student. Perhaps because in the school during the small test more determined Hong Qinghua entrepreneurial beliefs, after graduating Hong Qinghua did not follow the idea of their parents to find a stable job, but decided to set up their own company.

One day decided the start-up company

Decide to start a business, but what exactly?

A letter of 3000 words touched the Hong Qinghua. "I had a good brother at the time, he was a PhD in tourism economics at Tsinghua University, and he said the tourism industry was too promising, and he always thought I was flexible, so when I graduated, he wrote me a letter of 3000 words, I hope we can do a company together. After a night of consideration, it seemed that the next day I decided to start my own business. Hong Qinghua regrets.

It was 2000, Hong Qinghua through the university has already had 80,000 yuan savings, this is a student is absolutely a huge sum of money, so he began to go northward confidently.

2001, Hong Qinghua and his brother co-founded the peak of the Beijing Davos tourism Landscape Design Center in Beijing, a 13 square meters of the basement announced the establishment. Initially, the company had only 2 employees, Hong Qinghua as managing director, and the managing director often had to do his own work.

However, after unremitting efforts, only 2-3 years, Beijing Davos peak tourism Landscape Design Center from 2 people to hundreds of employees and a certain degree of recognition in the tourism circle, which makes Hong Qinghua and his brother very happy.

According to this operation, Hong Qinghua Road is smooth, but in 2003, he came to another life "crossroads"-Marriage and career choices.

"I like excellent girls, and I think love is very valuable, when my girlfriend from Fudan University graduate, she hopes to stay in Shanghai development, and my company in Beijing and development is good, this makes me hesitate for a long time." After a trip to Europe, I suddenly realized that there is a career, love may only once, so I decided to go back to Shanghai. "After the inner struggle, now Hong Qinghua speak lightly. At the end of 2003, Hong Qinghua the pinnacle of Beijing's Davos tourism landscape Design Center to his senior, and returned to Shanghai to prepare for a two-degree venture.

Entrepreneurial "Homecoming"

Perhaps because of the foundation of Beijing's pioneering work, Hong Qinghua will be positioned in the tourism industry. And many years ago North and senior common entrepreneurial similar, this Hong Qinghua also chose to work with students to start a business.

"We are middle school students, we have been linked and the idea of consistency, when it comes to entrepreneurship, hit, so the company founded now." As one of the core figures of Hong Qinghua's entrepreneurial team, Meng has been involved in all of Hong Qinghua's ventures in Shanghai and is now in charge of the company's investment and financing business.

January 2004, Hong Qinghua in Shanghai, founded the "exotic Tourism landscape Design", the main business is tourism real estate, engaged in scenic area investment planning and design planning. In 2008, Hong Qinghua and his "alumni" entrepreneurial team founded the Donkey Mother Tourism Network, and also set up the scenic Area International tourism Operation Group. 2009, the team founded the Tourism Development Co., Ltd. and scenic Area tourism marketing Services Limited. During this period, many Hong Qinghua students participated in or supported his company's business.

In 2011, a 18-year old classmate who had not met once again affected Hong Qinghua's entrepreneurial path. The man named Yang Junsong, who has never been in the tourism industry, has now become a Hong Qinghua business partner.

"We are also high school students, but there are 18 years did not meet, 3 years ago, a chance, we met to drink, we drink side said the hotel industry should be very development, or we do hotel together." Yang Junsong sat in front of the reporter said, do not know is the role of alcohol or Hong Qinghua and their own bones the same entrepreneurial passion, they decided the next day to do hotel business, decided to speed as the Hong Qinghua only spent one night on the north to venture.

But what kind of hotel do you do? Nowadays, there are more and more hotels in China market, it is not easy to differentiate and develop.

Hong Qinghua and Yang Junsong decided to go overseas to find the answer, and after they had a trip to Mauritius, they were pleasantly surprised to find that tent-style hotels in China are relatively blank and promising. So the prototype of the tent came into being. 2011, Hong Qinghua and his "reunion" team founded Shanghai Tent Tourism Development Co., Ltd.

"But doing the hotel business across the line is not as simple as it might be, as the tent-style hotel in China has almost no precedent, so the original design is completely inconsistent with our vision, after several rounds of design and negative, I and Hong Qinghua themselves, drawing their own drawings, during which experienced a lot of entanglements and problems, after 3 years of research and trial, Our first tent guest hotel finally opened in Anji. "Yang Junsong revealed.

Now across tourism planning, online ticket distribution, the hotel industry and other plate Hong Qinghua still not idle, side with Ctrip and other big guys price war, while the new business expansion, waiting for his things are still many, in order to future business needs, Hong Qinghua recently just completed a sum of 300 million yuan financing.

"Next we will have financing, and soon this month can be announced." And the expansion of the tent will continue, now we have signed about 12 hotels, distributed in Sanya and other tourist cities, I believe that the entire landscape will have full coverage and upstream and downstream industry chain linkage development. Hong Qinghua said.