Don't be misled website optimization common mistakes know how much

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Looking forward to the Baidu Optimization Guide 1.0 release, many webmaster and optimization experts have to interpret. The author also some time ago also devoted to the author "Baidu Optimization Guide V1.0 Interpretation: More heavy user experience", and starting in the ADMIN5 webmaster online, this article was later edited on the home page recommended top, to a lot of netizens praise. The author thinks, Baidu this release optimization guide meaning and bring the influence, already far higher than the optimization guide itself. As we said in the article "Baidu Internet Webmaster Club Search Engine Optimization Guide" undoubtedly to the confused seoer a needle in the arm, as long as it is in line with Customer experience optimization method, Baidu is welcome. From the beginning of the "enemy" to the present harmonious and even reasonable guidance, from which we can find Baidu's maturity and progress. ”

We also found that the Baidu Guide is also very insightful, pointed out the optimization of the practice of some common mistakes. Below, Shanghai pilotage technology combined with its own six years of website construction, optimization, as well as small and medium-sized Internet marketing practical work experience. Summary of the following eight common points of view for peer and website optimization of learning practitioners to explore the exchange, it should be explained that, although some of the views are too naïve or subjective, but it is real.

One of the misconceptions: Website optimization is "cheating"

This is a long-standing and deep-rooted view. Generally think that the site rankings are determined by the search engine itself, prying and elusive search engine algorithm, and then cater to him, in itself is a disgraceful cheating behavior. But this view ignores the problem that the real site optimization itself is not just for search engines, but for the purpose of enhancing the user experience. Simple to cater to search engines, or use search engine algorithm loopholes to promote ranking of course is cheating, that is, we often say "black hat" gimmick.

The second myth: Search engine is very "disgusted" with website optimization

Perhaps, once this view is correct, but now certainly wrong. Baidu in the release of the optimization guide has made clear that Google has also been public expression of formal optimization to welcome, and technical support to be reasonable guidance. But the search engine is disgusted with the idea of maliciously pandering to its algorithm, or even using its algorithmic vulnerabilities to elevate rankings. Therefore, we say that search engine for "white hat" optimization is welcome, but the "Black Hat" category of cheating optimization is repugnant.

Myth Three: Different domain names are given different weights

Some optimization master or experts have repeatedly stated that the EDU domain name is given the highest weight, in fact, org domain name and the gov domain name, and then the COM domain name. We say that this view is correct in itself, but it is not correct to be used by the Qu. Why upgrade rankings, now is a strange recruit choppy, for example, some sites themselves are ordinary corporate web site, but with an org domain name. The author also once found that there is a training class site to use the gov.cn domain name, do not know how the domain name is applied down, but according to our analysis is, although this site has a certain number of years, but also did the optimization, but the rankings are not very close to the front. Our suggestion is that the site domain name should be based on the content of the selection, rather than blindly cater to or use of search engines.

Myth Four: The longer the domain name registration, the more likely to be given higher weight

Domain name one-time registration for many years, you can let the site get a relatively high weight, so as to effectively improve the rankings. This is a long-standing and deeply seoer belief, but unfortunately this is a false argument. If the domain name registration period can really enhance the weight of the site, then a domain name registration for ten years good. Should say, the decision of the weight of the site is not the domain name registration, nor domain name age, but the age of the site, that is, the age of the domain name, but according to Shanghai website Construction Company Pilotage Technology observation, the site age gain weight advantage is slowly diluted, but the quality of the site, The longer the age, the greater the weight of the geometric base.

The error of the five: static pages more easily access to search engine recognition

The HTML static page thought has been explained, does not need the browser or the server to parse compiles, therefore can improve the opening speed, and facilitates the search spider crawling content. But this does not represent static pages will certainly be able to obtain search engine recognition, Baidu in the optimization guide also clearly pointed out that the search engine can now fully identify dynamic URLs. However, it should be noted that, regardless of the dynamic or static, the URL should not have too many levels of transfer, the purpose is to avoid search spiders fall into the search black hole.

Myth Six: As long as the content will be included, ranking on the front

We think that more and more content acquisition program and false original is based on this view, that as long as the site has enough content, search engines will certainly be included, the ranking will naturally be on the front. I think this is actually a lack of theoretical support of the executive conjecture. Really popular search engine is highly original content, because no matter Baidu or Google, are already introduced the content of the view, if the similarity of two articles more than 25% will be in the doghouse, even if a fluke is included, the final will be deleted.

Myth number seven: The higher the click Rate, the more the top

A variety of search engine rankings click Software, because the search engine for itself will record a number of clicks, the number of high clicks of the site accounting into a certain proportion, this is the search engine from the user experience point of view of the algorithm used, but was used by some people. Search engine has its own judgment mechanism, not only the number of clicks, but also the quality of the site itself, outside the chain quantity, and so on, is simply the amount of clicks now also by recording client parameters to improve the way. Therefore, we recommend that users who want to increase the number of clicks through the software should give up the wrong idea as soon as possible.

Myth of the Eight: do the promotion will not be K station

The author of the Shanghai website Construction industry, there are companies to do the promotion, but the bid is very low, the ranking is also on the right of Baidu three or four pages later, but the company's website ranking is very close to the front, perhaps they believe that the phrase "do the promotion will not be K station." But, to be sure, even if you do the promotion, excessive cheating on the site will be shot, then why is this view of the argument? I think that this may be the search engine itself business personnel, in order to improve sales performance and the customer's unfounded commitment, there are some companies themselves also have such a view.

As technology continues to progress, the experience of yesterday's success may well be the wrong idea today. In the above eight viewpoints, when the search engine has just started, there is no lack of the right point of view. This article by Shanghai website Construction Company Pilotage Technology (www.joyweb.net.cn) original collation, we will launch similar internet marketing and website optimization category of original articles, please always pay attention to our webmaster network, Welcome to respect the original author of the various forms of labor forwarding.