Don't believe in the number of search engine results

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I think a lot of people are browsing the web or reading the newspaper is an interesting phenomenon found a lot of articles or reports in order to describe a news topic of high concern, often like to add such a word "conveniently in Google and other major search engines to enter a few keywords ' xxx ', search results have reached more than x pages." ”

By showing the number of pages in the search results to describe the heat of an event, such "writing" will have a promotional effect, it can indeed "thunder" pour a lot of readers. But every time I read that description in the news, I was skeptical. For example, a news report has such a sentence: "Reporters casually in Google typing ' signed employment agreement to get a diploma ', search results have reached more than 47,000 information. "So, I myself in Google and Baidu, the two major search engines and search the key words, to make a comparison, the final result did not put me" thunder. " Indeed, Google's search results "unexpectedly Tatsu" 513000, and Baidu's search results only show the relevant page 23. If you take a closer look, Google's search results in more than 30 pages, the Long keyword has been divided into "employment Agreement" and "diploma" two phrases, there is no connection between the meaning of complete disconnection, the content of the Web page and the expected results are far from the point.

To this, Baidu related personage had explained, "Baidu pays attention to exact match, and Gu ge is still to be dominated by vague search, Baidu is the key word of long string, search result is more strict, the result quantity compared with Gu ge reduces." "Without considering the precise" validity "of these two search engines, if the same news report has been reproduced by many websites hundreds of times, so that the search out of the" fuzzy "results, do not know how many are repeating, the number of pages alone can explain what the problem? Moreover, there are a variety of BBS forums, Personal blog Writing and other lack of authority and empirical even with the "nonsense" of the Web pages are also being searched, such information collection and what persuasive?

In the network information explosion, garbage information rampant today, how to judge and effectively choose the real value of information is not a new topic. For the news media, precision, truth, objectivity, always should be a rigorous professional attitude. However, it is doubtful that "just type", no matter 3,721, and then pull out a result to fool the reader. Indeed, this operation saves time, effort, convenience, and the number is so great, but what does this figure prove? However, this small operation has become a common support for many journalists, so readers should be more than a heart, do not blindly credulous "search results have reached more than x pages."

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