Don't get into the subjective trap site building user experience is important

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The website is not good-looking, can not be said by himself. From a more scientific point of view, the Web site design in line with the VIS requirements, function to meet the established development needs, should be more from the user's point of view, consider the user's feelings. However, the reality is not the case, how the site design how to make, more or more rely on the site organizers or website designers subjective awareness. Who pays the bill, in the SME website construction market performance is particularly prominent. Logo must be big, the company name to eye-catching, design color to gaudy, the site must add background music, most of the site is in the neglect of user experience under the guidance of subjective sense of shoddy. From the following several aspects, how many Web site building production deep into the subjective consciousness trap, perhaps can perceive one or two.

One, color matching impact more than

Some websites, in the professional website design company's effort, in the color matching and the structure design is not to be not exquisite. From the design point of view, such a site should be a successful website. Moreover, the rich visual impact color collocation, also easy to let the user remember. But starting with the user experience, it may not be appropriate. There are two reasons, first of all, the impact of the Web site design, although the first look very shocking, but not engaging, very easy to produce visual fatigue; second, using color contrast and picture combination, too strong color collocation is not suitable for a long time browsing reading. This is why many large Web sites, informative information stations, choose white or pale green to do the reason for the background color of the page.

Second, the pursuit of shock sacrifice speed

One can not ignore the fact that China's bandwidth quality is actually very poor, although the years have changed, but compared to Korea and Japan still a lot of difference. But the domestic website design, many but unrealistic to follow the example of Japan and Korea, a very typical case is a large animation or even the whole station flash application. A 10M or so animation, South Korea download time may only 1 seconds, in China's average 200K download rate, it will be nearly 1 minutes. Not only a large picture and the application of large animation, slow down the original site is very weak, audio and video is also a popular way to enhance the impact of the site. To know, even if the streaming media, also need to load part of the implementation, the site waiting for half a day can not open, but also what shock effect? So the practice is the cart before the horse, Maiduhuanzhu.

Third, the website content red tape

Unlike conventional thinking, many people dream of making the site bigger. Under the influence of this kind of thinking, originally a regular enterprise website, do it seems to become a vertical information portal site. Shanghai website Construction Company Pilotage technology in the actual work process, and even encountered some enterprises to the company's website into SNS-style community, to do on the site to do forums, add more blog. In fact, this is a deviation from the user experience, the user search the content by searching engines, the first to find a good search for the keyword is consistent with the information, but also to find as soon as possible. Website construction needs rich and informative, but this does not mean the messy, for content and do content does not have any positive effect.

Iv. Propaganda Packaging statement is inconsistent with the actual

Anyone knows that the site is a brand effective embodiment of reasonable and effective packaging must not be less. Unfortunately, the site of this role by a lot of people unlimited amplification, a lane inside the office of the two or three of the trading company, on the external publicity of their own independent factory. Also affixed to the factory photos, production scenes to publicize their own tens of millions of of the assets. It sounds like a myth, and in fact this is a different kind of situation on the websites of many small companies. It may not be advisable to do so, the brand image can be moderately modified, but should not be unlimited. Whether a company has the strength, many aspects can reflect, the website design production is only one aspect.

V. Marketing offensive Enthusiasm

This error many sites are committed, the culprit is not only pop-up customer service window, every open a page are tired of asking "whether to provide help." This seems to take the initiative to seize more customers, but in fact counterproductive, affecting the user's good feelings. We use an example to illustrate that we can really feel that this will make users more annoying. For example, you go into a clothing store, every corner, there will be sales staff asked you "Sir, you want to buy what kind of trousers" or "sir, this style is more suitable for you, like the words can try to wear." And, there are sales people, keep following you, you still have the mind to continue to see it? The truth is the same, but sometimes the position and angle are different, you can not feel it.

Vi. Protection of property rights blinders

Many of the company's website is very strange, itself more than half of the content is reproduced by the Internet, but inexplicably plus a ban copy to the code, resulting in the site text can not be selected. More time is, in the product or the qualification and so on picture, the big place a watermark, the beauty its name Yue protects intellectual property rights. The protection of property rights is understandable, respect for the work of others is also a necessary attitude, but I think this may be a narrow mentality in mischief. Open sharing is the general trend, since the product or information can be openly displayed on the network, there is not much to say, if not necessary, this will naturally not give users a good feeling. Not to mention, many sites above their own original content is numbered.

What is the user experience? is every person engaged in website construction and network marketing, must go to the question of deep thinking. In the website construction production and the network marketing process, should put oneself in the user's angle of view, but not only considers own idea. Shanghai website Construction Company Pilotage Technology (http://www.joyweb.net.cn) that many sites are missing the user experience, no more than two extreme causes. One is to ignore the Web site's marketing role, the site is just a look; the other is too utilitarian Web site marketing, in the interests of profit ignored the user feel, ignoring the site's sustainable operation. Naturally, both of these attitudes are biased and even approximate to extremes. Website Building user experience is critical, and subjective ideas are sometimes a real trap, and more dangerous is that you don't realize it's a mistake.