Don't let boilerplate text become a stumbling block to your site rankings

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Boilerplate text is our every website essential content, we as long as the proportion of boilerplate text control to the minimum. Model text too many of the most direct harm is caused by our web site is not included, but also very affect the user experience, these too many boilerplate text affects the content of your Web site to read, thus forming interference. But see a lot of SEO do not understand the model text on their own site harm, today for everyone to share under my website boilerplate text Some insights, not like to spray.

To understand how to control boilerplate text, then we have to know what is called boilerplate text. Boilerplate text refers to our site every page will appear on the text, a lot of people are not very understanding of the model text, they think boilerplate text is the site at the bottom of some text, other text is a boilerplate text, such as their own site on the horizontal navigation, vertical navigation, the bottom side navigation and so on. May be too much of their own site's model text is not aware of themselves. Here are some examples of many of our business stations often committed a common problem.

This is our company's website, the picture in the left box of the sprinkler, garbage truck, aerial vehicle, tanker, chemical vehicles and other models in this site all exist, in fact, this is the obvious boilerplate text. But the SEO staff responsible for the site's operations do not understand this. Because in our industry, our peers do this, because a company has a lot of products, the same company can produce sprinkler, tanker, with the car hanging, garbage truck, such as dozens of kinds of models, so the company has not so much energy to each product is a separate site, the only way is to use side navigation to replace. But this approach directly leads to a high proportion of boilerplate text. In response to this situation, we do not recommend that all models are placed on a website, we can put our products directly on the front page of the horizontal navigation, so as to reduce the proportion of boilerplate text, this site for the company's revision.

As shown in the above picture, our company produces the sprinkler, tanker, with the car hanging, garbage truck, refrigerated car, such as the main products directly on the horizontal navigation, cancel off the side of navigation, the main navigation on what about us, corporate news, such as garbage content directly removed, so that the proportion of the sample text is reduced. Site at the bottom of the sample text is also our enterprise station appears most places. Many people like to write their company's phone number, copyright information and so on at the bottom of their website, and so on, as shown in the following picture:

These boilerplate text are some rubbish content, the reason is garbage content, mainly because at the bottom of the page users will rarely go to browse, so you do not need to have a phone number and other information at the bottom of the article. Do not believe you can see your site's Baidu hot try to see if there are users to click on this. To this end we have to the bottom of the text on our site to deal with slimming, please look at the following figure:

The sample text is simple and clear. Have you ever thought about why your site is not included in the page? You are not included in the rankings are clouds. Quickly to your site's model text to thin it, the company's website but deep experience, the model text a reduction, our company's website's internal page rate has reached more than 95%, do not believe you can click on this article anchor text to see my collection.

This article by Hubei Cheng Special Automobile Limited Company: http://www.hbclwzyqc.com/original offer, reprint please respect the original information.