Don't let Millet's hunger marketing "starve" too many people

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Today's millet mobile phone market has become another big emerging brand, millet through the innovation of technology and marketing model changes, in a few years quickly "leap red" more and more "rice noodles" began to pay attention to millet cell phone, said that the success of millet, no one does not sigh his marketing model, millet using vertical electric business model , during which the impact of direct shop and logistics expenses was omitted, at the same time, millet Hunger marketing strategy let a large number of consumers snapped up, and the wave is a wave higher than a wave, but with the millet hunger marketing continues, more and more consumers began to boredom with this fraudulent marketing model, millet hunger Marketing will eventually be " Starving consumers, starving themselves ", therefore, millet marketing means urgently needs to be transformed.

Hunger Marketing Somersaults

Recently, the millet mobile phone by Taiwan's relevant regulatory authorities issued a ticket of NT $600,000, which is the result of the marketing of millet hunger, hunger marketing as a consumer psychology, can be said to be the defect of human psychology, Millet will this consumer's psychological defects applied to enterprise marketing, although a kind of innovation, but, This marketing approach should focus on the use of the object and the intensity of use, in the domestic market, consumers generally exist in this mentality, millet use its publicity to achieve the expected effect, but, with the subsequent development of enterprises, enterprises can not always use the same marketing tools for product sales, at different times, Different regions to carry out the difference marketing strategy is the key to success, this millet in Taiwan was punished to fully explain the millet hunger marketing is not always the "trump card", timely search for new marketing strategy is the new way out.

Diversification of marketing methods

The positioning of the millet mobile phone itself is to promote their own brand and product promotion to every consumer, this positioning is bound to take the corresponding mobile phone products and marketing strategies, marketing strategy differentiation and innovation is always the key to marketing, millet this vertical electric business model, the millet is only to stay in the electricity business , but in some mobile Internet domains or applications, lack of their own propaganda, this online propaganda is not thorough, leading to Millet had to use this hunger marketing "in turns bombing" to carry out carpet-type marketing, 58 media Advertising Alliance marketing Director that Millet should learn to focus on cooperation with the Alliance platform, Advertising and delivery to the flow of businessmen to carry out this form of publicity and moderate hunger marketing, this is the basis for the follow-up development of enterprise marketing means.

Millet through the marketing of hunger dramatically inflated, after the expansion of the external market, is a challenge, but this age-old hunger marketing model will not necessarily be favored by the external market, millet should be more to the marketing strategy into a combination with the actual region of the way, blindly use of hunger marketing hurt consumers Psychology, will eventually " Starving "The consumer," starved himself.

Hunger marketing implies a consumer trap, millet use this way to capture the heart of many rice noodles, but this marketing strategy is not the root of enterprise development, enterprises or should be from the line under the two-level promotion, marketing, and lasting the trap of consumer psychology, so that will not let hunger marketing "starve" more people.

Opinion from 58 Media 58chuanmei.com