Whether from Renren, QQ space to Sina Weibo, or to micro-letter, these places have been almost by the famous quotes, inspirational stories wrapped in the hearts of chicken soup filled with, they invade people's lives, and never abandon. And many people do not want to think independently, very happy to spread the things that originally belong to common sense, and happy.
Former Innovation workshop preacher Cai on Weibo complaining about the chicken soup, and with less useful information, maybe we should all feel the same way, except for the big stars in our microblog who only focus on themselves and a few people, almost all of them are experiencing and feeling the chicken broth information in social networks from Renren, QQ space, Sina microblogging and so on, abound, full of our network life. To talk about real chicken soup, it also has a certain nutritional value, occasionally drink is no harm, but if often drink, it is easy to diarrhea, this article will be with you to understand this full of chicken soup world.
Why is chicken soup so popular?
Chicken Soup Most of the information from some grassroots large, many grassroots operators want to have high-quality content, but they do not create content, and lazy in depth thinking, so using the recent principles, took a long time to be cured of various famous sayings, classic jokes, inspirational stories and so on site as a material library, When a large number of grassroots are playing this way, the impact of chicken soup is immediately magnified, and the degree of repetition is rising.
Chicken Soup Popular needs a broad audience groups, who is the audience of chicken soup? Chicken Soup Audience is those who live simple, no independent thinking, no professional depth of the grassroots netizens, because the chicken soup information is often life common sense and regularity of things, so, chicken soup for many grassroots users of the target accuracy is very high, Grassroots users are also very easy to identify with it, and will not have too much adverse thinking. Chicken Soup Most of the information is reasonable, but when the truth is too frequent, it will make normal people feel disgust, the crowd is often a mob, some of the text skills of some hand to let this group of people climax.
How is chicken soup popular?
If you are more careful, you will find a lot of chicken soup the popularity of information and social networking site itself has a lot to do with the operation of social networks, due to the lack of scientific operational KPI requirements, operators over the development of ordinary users of the excitement, and can make grassroots users of the basic identity is just some life philosophy, jokes, Horoscope, etc. pan chicken content. Chicken Soup Root Large In addition to a group of early-settled teams, official support and even official promotion have a lot to do with it, and you will find that the range of chicken broth in Douban is very small because the independent thinking crowd doesn't like chicken soup.
Renren, Weibo, QQ space is currently the most popular Chinese chicken soup base, and QQ is often the official recommendation of a lot of chicken soup class account to increase the active degree of data users, the information panel of Renren is the frequency of chicken soup is also high, Sina Weibo certified users of the proportion of chicken soup is also very high, Many people use chicken soup to win hundreds of thousands of of fans, quickly raising the price.
You will find that on Weibo, apart from real celebrities and industry leaders, such as Kai-Fu Lee, most of the information traffickers, some of the hand, some of the chicken soup king, some second-hand news processing, some industry reports long micro-blogging, these accounts through the micro-blogging social near-field principle to make users more convenient access to information, They themselves become fortified channels, and you can see by yourself that these so-called industry celebrities, XX masters of the Micro-blog content of their original thinking of the part of almost 0.
Some ridiculous experiences of my own
It reminds me of my experience as a watermelon college, oneself based on professional standards of high standards of network marketing training, but in the peer of the extremely poor network marketing in front of, we incredibly is not netizens attention and identity, which let me reflect for a long time, in the end is to do responsible professional training, Or do you have a cut-and-play training?
In fact, and chicken soup type information Popular, Chinese grassroots netizens independent thinking ability, the ability to find and raise problems is generally low, so there is a phenomenon: you take the big things to the white people, they will say that you do not pay the bill, when you take some of the two forces and some chicken soup to the white people, They will flock and unsanitary, and that is the status quo in China.
In China, success is a market, close to madness, if we say that the national IQ is a problem, it will be five Mao scold unpatriotic, but realistically speaking, the Chinese people's philosophical quality can be neglected, it is these reasons for the grassroots in China have a large number of poor but also infatuated with a successful overnight success of the crowd. A large number of people in real life without professional skills and abilities, in the success of the Master of the Bewitched, such as playing chicken blood, doing some things that belong to the scope of common sense, passive thinking, passive life, passive implementation.
Network Marketing Training Market, we found that a lot of training institutions in the high price training, in fact, only Google can be, Google Two can continue to go deep, and these basic network skills and the most basic problem-solving methods they do not want to solve their own, but to spend money to learn from others. And these people through social network content analysis and tracking found that they are the biggest audience of chicken soup information, they mechanization of high degree, brain thinking way simple, I think this is mainly our education has serious problems caused.
The key to the solution of Chinese chicken soup-the cultivation of independent thinking
Chinese education is the passive acceptance of cramming, with the success of the chicken soup epidemic is in the same vein, the Chinese way of education has led to a lot of young people lose their lives, work, life, self-discovery, self improvement instincts, find problems and solve problems are excessively dependent on others, this is the most fundamental reason. Although chicken soup lovers may not be willing to admit these, they will firmly believe that they are unique, personality, and thoughtful, in fact, but this is precisely the most terrible thing, rotten wood can not be carved.
The majority of young children, the lack of life of the brothers and sisters in the value of transmission and skills delivery, many kids from childhood, they rely on the closed environment of books or networks (there is no shortage of chicken soup) to solve their own psychological, life, value and other issues, this is an era of tragedy. Each person's life often needs some mentor, these mentor not to instill the knowledge, but to convey the thinking way and the value, those who cannot find the correct mentor, often treats the chicken soup as the mentor.
There are also some basic training in the self improvement of independent thinking skills, such as causal logic, deductive logic, induction and so on, encountered problems to ask why, but do not easily ask others why, their first analysis of the problem, find problems, ask questions, construction process, solve problems, verify the answer, a little to explore, Try to find out for yourself, even if you use more Google to guide your discoveries and research. It is important to speak logically, to speak the method, to speak the process.