Don't let the distance beat love remote online shopping for Mother's Day gift

2013 Mother's Day will come, online shopping for Mother's Day gift is still a lot of people's first choice, according to a Amoy network of search data, Mother's day before the week, "Mother's Day", "Mother's Day Gift" and other keywords search volume will rise more than 50 times times. However, compared with previous years, this year, the composition of the net shopping group has a quiet change, sent to the township, rural areas of the list significantly increased and more for large household appliances. Researchers analyzed that the number of people over 60 years old in China has reached 194 million, of which nearly 140 million are distributed in rural areas, and the empty nest rate is almost 50%, so many of the users working or settling in the city choose to send their mother gifts on Mother's Day to express their thoughts and make up for the missing. In addition to social factors, the gradual trend of shopping for Mother's Day gifts in different places and electric business logistics channels are closely related to the construction, to Japan and Shun as an example, has been in the country more than 2,500 counties set up a logistics distribution station, the establishment of grass-roots village Liaison station 190,000, to ensure that more than 1500 counties within 24 hours of time delivery, including Tibet, Xinjiang and other remote areas, including most rural areas within 48 hours of arrival, basically solve the large logistics goods can not reach remote rural areas. Beijing Dongcheng District, a company employee Mr. Li (hometown of Sichuan province Zigong a rural) network shopping experience confirms the development of the electrical business logistics. Mr. Li told reporters that I have been working in Beijing for 7 years, but because of the busy, too far from home, so never time on Mother's Day to go home to see her mother, the most is to make a phone call, but a few days ago to listen to friends said that now day and day of logistics can be covered to their village, So in the Haier cat flagship store to mother Nets bought a color TV as a mother's Day gift, did not think of early down the list, 5 o'clock in the afternoon more goods on, and delivery staff also help to install the color TV set up, until the church old lady to use the new remote control before leaving. To this end, Japan and the relevant responsible person said, express speed and after-sales service protection has been a netizen to consider the important standards of electricity, especially the net to buy large appliances, furniture products is so. Therefore, in order to meet market demand, Japan and Japan as early as 2011 began to carry out "on the basis of delivery, off-site service, delivery and installation of the synchronization" principle of service, at the same time, this is the commitment to customers. The person in charge also discloses, in order to let the netizen obtain more benefits, this year's Mother's Day, Japan and Japan will hold a "mother, we Love" theme activities, participate in activities that have the opportunity to obtain a value of 1000 million Mother's Day awards, no matter where, day and day can help you send love home. Liu, a senior expert in the field of electrical business, believes that since the implementation of the strategy of urbanization, the 4~6-level market consumption demand has been increasing, especially the bottleneck of large household appliances logistics and service has been broken, and the state subsidy policy has been implemented continuously, so that this kind of demand will be released more greatly, which would bring new competition pattern to the future online shopping trend. , this year's mother's Day online shopping more and more, this trend is a precursor, but at the same time the power to express the ability of the business also posed a challenge. And the current day shun by virtue of HeldoOperating under the line of marketing channel advantages, will be delivered to the remote rural areas, from the logistics capacity in terms of the industry has been far ahead. "Also because of this, there are more than 200 well-known enterprises at home and abroad and Japan and Japan shun cooperation in the field of electric business, 7 of the domestic electric power companies have 5 choice day and day Shun as a logistics cooperative enterprises, trying to use the daily and convenient delivery system in the future market to seize the opportunity." "Liu said.