Don't let your keywords build into the Maginot Line.

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Website construction, must revolve in one direction, such only then can establish own brand culture. The direction of the website determines the next keyword, the key word is the user can search the search engine to your website the way, therefore, the keyword determination is very important, in the monster Rui's space, has regarding the key word how determines as well as chooses the article, wants to understand this aspect friend, may visit the Monster Rui's space, The space address of Monster Rui is: http://blog.sina.com.cn/u/2606799272, and now, what we need to talk about is: How to build a keyword net.

What is a keyword Web? Monster Rui think that the keyword network is in the site construction and optimization process, around the main key words built a huge keyword system. The main role of the keyword network is to expand the scope of the key words, that is, to allow the scope of the main keyword to expand, so as to maximize your site to bring traffic. Now, let's take a look at how the keyword Web is built.

Identify the site's main keywords

The main word of the website is like with the name of a business, when we talk about it we can have a concept about the enterprise abstract in our mind, for example: "Double sinks" We know it is the production of Ham sausage factory, "CCTV" We know, is China Central Television. When the primary keyword of the Web site is selected, we need to carry out the construction of the website brand, so as to form the power of the brand, so that the site brings together more users, at the same time, we can also be a description of the main keyword, such as "Sohu-China's largest portal", tell users, my site is why use. Therefore, the main keyword generally follow the "brand + theme", this principle, the general determination of the 1~2 key words will suffice.

The main keyword site structure planning should be the main keyword services, from the site's physical structure, the main key words due to the most easily seen by the user, the most easily crawled by search engine spiders, the most by other page links point to the place-the home page.

And from the site's logical structure, the main keyword needs more weight, that is, need more internal link support and weight transfer. (Monster Rui Tip: Now many mainstream CMS system provides the main keyword support.) )

Create a directory of two-level keywords

Second-level keyword directory sounds more abstract, in fact, popular, is the site's channel. Second-level keyword selection, usually using the site's channel to plan, load these keywords.

Second-level keywords Web site structure planning should be followed, based on the user experience, there is a choice for the two-level keyword directory of the physical structure of the planning and logical structure planning, in ensuring that users can quickly find their own content, while taking into account the search engine spiders crawl, improve the collection, ranking.

Set up three-level keywords table

The so-called three-level keywords, we can understand it as a channel under the page classification, as shown in the picture:

Three-level keywords, in the user experience, often can be more specific, at the same time, the number is also relatively large, can carry more keywords, so, in the establishment of three-level keyword list, we should, using various tools to carry out a three-level keyword analysis, the establishment of a three-level keyword database, so in the site construction, Can be easier to do with the corresponding site structure optimization. (Monster Rui Tip: CMS provides, small classification and feature features, for the three-level keyword structure optimization is very useful)

Set up long tail keyword library

I believe many people have heard of long tail keywords, then what is the long tail of keywords? Monster Rui believes that the long tail keyword is refers to the site theme related to the non-key keywords. Long tail keyword, although not as easy as the main keyword search, but, long tail keyword can bring 20%~30% traffic, or even more.

Long tail of the composition of keywords generally by, and the site positioning high accuracy of words, website theme-related keywords, web site topics to expand the relevant words, such as: "Kunming" "Kunming map" "Kunming a community how to go." Long Tail keyword has a lot of mining tools, which was very effective at the beginning of the site, when the site was established, we should always pay attention to traffic statistics report, thus accumulating a lot of long tail keyword, build a long tail keyword library.

Long tail keyword layout should be placed in the content page, for example, in the content page to add long tail keyword links, for long tail keyword dedicated to write an article, related recommendations and so on. Theoretically, the long tail of the keyword density, should be included in each page 1~3, but, in practice, should be reasonable to appear long tail keyword, doing so, on the one hand to enhance the user's experience, on the other hand, to bring more traffic to the site. (Monster Rui Tip: Long tail keyword is a cumulative process, you should always pay attention to their long tail keyword library, do "thick thin Hair")

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