Don't overlook the value stream from the image search

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The part of the SEO that considers the picture is not many. As a seoer you will find pictures, flash, etc. as little as possible to use as well. But how often do you use image searches as a searcher?

What needs to be mentioned here is that Google Insight's search analytics tool now includes image search data. Image search is an easily overlooked part of the SEO process. However, in fact, the image in the daily search volume accounted for a large part of the global Internet users daily habits of action. But there are few discussions about how to conduct marketing and optimization for image search, which is a big flaw.

Image search data Worth pondering

R.J Pittman, Google's product management director, has shaken up some facts on SES. Every day, 300 million of digital images are indexed, 100 billion a year. The picture in circulation in 2009 amounted to 0.5 trillion. That's just the number that's up to now. Do you think this number will fall? Last year, Pittman said, 800 million cameras were sold, so the number of online images would be much larger than web pages. Google has hundreds of billions of images being searched every day. Eric Enge, President of Stone Temple Consulting, said the image search accounted for 5.7% of all Google's searches. "We have estimated that all of the search results are up to 15% of the content." ”

Why is image search so important

A lot of people not only use Flickr and Picasa, but also upload a lot of pictures on Facebook and MySpace, not to mention Twitpic or Twitter-related photo service sites. (Domestic happiness, school is also the same.) Believe it or not, real-time search plays an important role in image search. People want information that is new to every minute, but that information is usually a picture. Some real-time search engines show how they handle media such as pictures and videos.

Todd Schwartz, Bing's group product manager, says the chances of being clicked when you go to a picture search are quite high. The user looks up the picture and ends with a visit to a large number of pages. In many cases, images can help speed up the user's decision making. From the E-commerce site case, it is not difficult to see the effect of the picture. "When a user wants to see a picture in the search, it will greatly speed up the search," Schwartz said. "The picture is easy to speed up the decision-making process." ”。

Top tips for Image search:

Citing search Engine Journal's Dev Basu gives some tips, he recommends the following image SEO method:

Add images to your Google local merchant center profile, enable Google image tags (google image labeler) in Google Webmaster Tools account, add images to local merchant reference sources, and add images to Google A blog post or new article in a news synchronization source.

The real SEO strategy for image search is still valid. Includes the ALT attribute for <MG source >. Name the file appropriately, consider the contents of the surrounding text, the contents of the entire page, links, title tags, and so on.

These things are good, but you should know that the way the search engine deals with images is evolving. On www.ntpfdz.com, you will know how the search engine now deals with images? I believe this is a very useful way to help improve your image search.

If the above data is not enough to convince you of the importance of image search, we can think of it this way: When a picture appears in a bunch of mixed search results (such as Google's global Search), the image affects which search page to click. Enge says there's a visual tracking study that proves this, but if you think about it, it's perfectly reasonable. The picture obviously catches your eye, whether you're in the first or the fifth.