This week, Taobao has issued a succession of public security and intellectual property offices and other relevant departments of the joint crackdown report. This is also the official Ali of the public for a long time on the issue of Taobao fakes the positive action response-but the problem is, just rely on Taobao a company of Chinese fakes can be extinct? Tico tell you, out of the line of anti-counterfeiting is basically nonsense, bullying play too willful.
Online fakes are projected under the line.
For a long time, the electronic commercial fakes have become a hot topic in mainstream non-mainstream media, and consumers who buy fakes online are outraged to denounce the platform.
Iron brother in this is not partial to the electricity business platform, just want to let you ready to scold friends carefully think about, we are not online shopping channels to buy fakes, Shanzhai products and fraud by a variety of deception, we have been from a young age to buy all kinds of fakes it? As far as the whole business order is concerned, the online nature is the projection or microcosm of the offline business, and we can almost find his production address online, most importantly, in the important market under the line can even see the counterfeit products sold fair and square, the management staff nearby ignored.
And one of the biggest victims (some of whom are beneficiaries, of course) is the urban fringe and the rural population, and shoddy goods are almost everywhere in the country market. Tico every time in the market, from eating to wear to use, almost 30% are three without products. And the operator only need to pay management fees can be aboveboard sales, never returns also rarely see punishment measures.
The line of business order is so confusing that we go to ask the same in a Chinese electric business platform especially Consumer-to-consumer platform can completely eliminate the fakes is a bit of a avoid for its difficult.
In the past, Taobao officials have repeatedly hit the fight against counterfeiting, although achieved a certain degree but always can not eradicate. The reason is also on the line only for sales channels, the line under the false constantly, the seller was sealed after the store can change the identity of the shop again. The high profits of fake and false selling make counterfeiting often only hit the surface from untouched.
The most fundamental is that Taobao is not law enforcement units, there is no administrative enforcement power-it can be found, traceable tracking clues, but must be under the line of law enforcement agencies linkage before the line, otherwise it is empty talk. This is also Taobao in the face of the problem of the biggest frustration and embarrassment.
Because of this, we discuss Taobao fakes before we can seriously discuss its basic offline fake problem.
There's a clue on the line.
The biggest problem with the traditional online anti-counterfeiting is that fake fraud is often guerrilla warfare, the relevant departments can only close a moment of law enforcement, then the fraud team transferred elsewhere. And for the trans-regional fraud due to the involvement of multiple administrative agencies, if it is not involved in the case, it is difficult to jointly implement, for small and medium-sized fakes often to the problem.
But at present we can see more clearly, the majority of the sale of fake team has been in the market to move to the line or have cheated a large wave of people online. This provides the greatest convenience for the fight against counterfeiting.
The law enforcement agencies, including public security, together with Taobao anti-counterfeiting, in fact, is in the use of Ali in the commodity of the large data base, to find the sale of false suspicion of the business, as a clue, cobwebs will be the entire counterfeiting false chain completely found.
With the accumulation of goods and consumer data, the platform for the ability to determine the fakes has been greatly improved, and according to the line Ali provided by the counterfeit clues, the line under the law enforcement efficiency can be rapidly increased. It is important that the offline law enforcement is no longer the same as the past fraud, the demolition of the sale of false positions, but the entire fraud industry chain of complete removal.
Only in Ali to provide online fake intelligence and joint line law enforcement departments, the counterfeit can be eradicated in China, but also the real blessing of domestic consumers.
Is Taobao still the key to counterfeiting?
Through the above text in fact, we are not difficult to find, for the entire sale of fake team, Taobao and offline are playing the same sales role, we go too far to enlarge the online fake problem Taobao is obviously unfair.
Taobao clean up while the position in Taobao, but in fact, should be looking at the line, Taobao fight against the counterfeit and apparently only stay on the surface, can not solve the problem.
So, if we really want to completely eliminate fakes, we only need to take Taobao as a channel an important clue to treat, the core of the operation should be in the Government's relevant departments under the line of law enforcement. One of the core is the Cross-sectoral cross-regional coordinated law enforcement, of course, in the 18 after the government's executive power significantly improved today, I believe these are not too big problem. Taobao and the public security and intellectual Property Office of the joint fight against counterfeiting is only the beginning, the next iron brother hope that more especially counterfeiting false disaster areas of the relevant departments can cooperate with Ali. In particular, to protect the legitimate rights and interests of the more vulnerable enterprises, large enterprises and their own legal services have been mature infringement costs are high, the protection of the legitimate rights of small and medium-sized enterprises is imminent.
Tico has bought fakes on the line many times, but after an angry calm thinking that the business civilization in such a chaotic era for Taobao is clearly too harsh. Taobao fake we still have to start from the root cause, especially the relevant government agencies really want to get up, so fake in China can really have no place, anti-counterfeiting will not be a nonsense slogan.