Don't think Hugo Baba is a little thing.

As Millet hired Google Android vice President Hugo Barak as the global vice president of millet, Millet became more and more Western scientific and technological and media know. What roles and Tasks will shambhala assume specifically in millet? What is the next global plot for Millet? Let's take a look at an interview excerpt from the next web of the American tech blog, Lin, vice president of Millet.

Shambhala: A key figure in the internationalization of millet

In an interview with Millet headquarters, Lin said the whole job of Barak was "to find out which market we should move to and how to move in." ”

"By the time he joined the millet in October, we were looking forward to helping us develop our strategy," he said. His job is to work closely with Lei and I, together with our other co-founders, to figure out the strategy and implement it. "Lin said.

Another key role for internationalization: MIUI

In China, Millet was successful because it sold high-end smartphones at a low price. Lin, however, attributed the company's success to the so-called "three-omnipotent business model"-hardware, software and Internet services-the company's main revenue from the latter two.

"We believe that hardware is just a platform for running services." We do not want to make money from the hardware, but look forward to the purchase of hardware users can use our services ... Service is the ultimate source of income. Lin explained.

The software refers to the millet based on the Android system highly customized MIUI firmware, in addition, the company also sells themes, applications and application services such as internal purchase. The internet refers to the E-commerce platform of millet, which can sell smartphones and accessories directly through its own website.

Look at a set of data: Lin said MIUI and its services generated 20 million yuan (about 3.23 million U.S. dollars) last month, doubling the 10 million yuan in 4 months ago. The company plans to generate $20 million trillion through MIUI by the end of 2014.

Lin points out that software is the key to the business model of millet.

"Most of the product features people feel are software and services," he says. "Users like the software, they like the experience, they like to surf the internet and download apk." They can run the game smoothly, and they can also take photos and have a good image. We must do the software well between doing other things. ”

"Consumers in different regions and countries have different needs." We need to understand the needs of these consumers for software design, even for hardware and internet services, and we must understand overseas users before we sell our products on the international market. That's why we need Hugo, who has a lot of experience in the product. He is one of the most adept at this kind of business in the world today. ”

Lin said that, in addition to software development experience, Barak was deeply involved in hardware design because Android needed to work with many hardware OEMs and factories.

There are hundreds of thousands of millet phones in the United States

Lin says Millet fans have spread all over the world. The company's MIUI can be converted to other languages through independent developers and can already be downloaded through the official web site, covering a number of European countries, as well as Brazil and Indonesia.

Lin says this is the job of Barak because most of MIUI's current elements are based on feedback from Chinese fans. He explained that

"There are a lot of fans outside China, but they are scattered everywhere, and there is no centralized measure to get a deep and long-term understanding of user feedback in specific countries." I think that's exactly the job he's going to do.

We have started this work for the Chinese market, and that's why I think MIUI is the most suitable mobile operating system for Chinese users today. For other regions, this is not necessarily the case. Therefore, we need to carry out in-depth analysis of the needs of different regions. ”

In addition, although the company's mobile phones are sold only in mainland China, Hong Kong, China and Taiwan, many overseas users can still buy the product in other ways. Since this mobile phone is sold through a bare-metal website, it is easy for domestic users to buy and then mail abroad.

Lin also revealed a startling news: "The United States has hundreds of thousands of millet mobile phones." Because of logistical problems, we can't sell our phones to the US--distribution only supports Chinese cities--but it turns out that there are hundreds of thousands of millet handsets in the US. ”

Although Millet has not yet launched international promotion, but still attract some users abroad, despite the small size, but this also reflects the company's internationalization potential.