Don't think the app is simple, manufacturing costs tell you

"Guide" There are countless mobile internet users believe that the application of an app can realize the dream of mobile internet, but obviously their understanding is not correct, this article is actually from the pure silver great God's article, let us see whether it is so easy to be an app.

Tonight I want to calculate the cost of making an app.

Just say the iphone version.

Typically, a backend engineer, a client engineer, a UI designer, and a product manager are required. This is actually a relatively streamlined configuration. If you put it in a big company, you'll have to configure test engineers, operational engineers, interaction designers, and so on.

If you encounter a full-end engineer, or if your reliance on the backend is really small, the engineer may be reduced to 1. And if the product manager and UI Designer are fit, then the product team will be at least 2 people-this is rare, because at least you have 3-4 people to come up with a product, even 5-6 people is also very normal things.

3-6 people, it seems, is actually not much from the number. But the trouble is scattered in three or four jobs, independently, each responsible for three or four core links, which means that the risk of a short plate is particularly high.

In my experience, there may be less than half the percentage of qualified people in the Internet. Even if people pass it, it is not necessarily suitable for this product design style, technical characteristics. The biggest human spending item on a product project is not compensation, but the time cost of recruiting the team, and the reduced quality and efficiency of the standard teams as a last resort.

Well, let's assume the team is successful. It usually takes 1-3 months to develop a new app from scratch, from release to product relative stability, relative maturity, and 1-6 months. Together it was 1-3 quarters.

If 4 people will be able to toss a mature app for more than half a year, that's really nothing--the big head is the operating cost.

Operating costs can be subdivided into user operations, content operations, resource development, marketing and so on, as long as the product is still alive, will continue to demand operational input. The first three is 1-10 personal configuration, the real terrible is the marketing cost, after all, to do a demand for quality products, soon spontaneously spread the era has long passed. Here are a few things to consider:

1, the app distribution channel is highly concentrated, so that the list change extremely fast. New products will quickly sink even on the list, followed by sustained marketing effort to maintain exposure.

2, no money to invest, distribution channels are unreliable, you have to rely on social communication. However, whether the user is active or not is easy to share content, first depends on the product positioning and the scene, the second is related to quality and experience. Unfortunately, the type of product that users are active and willing to share is doomed to be very few, such as 10%.

3, even if your product is that 10%, can bring effective social communication, it can also create a stable use of the scene and user value? If a gust of wind blows, then Chinga. Think of the crazy rage, once one months (global) download millions of paintings in the picture camera.

4, even if your product is that 1%, and social communication, there is user value, you think this is OK? Too simple,sometimes naive. Such products will be in an instant copied to the big company, leaving you sitting on the ground kicking cry: they bully me, they do not face.

Most new applications want to survive, you have to prepare enough marketing costs, do not think "wine is not afraid of the alley deep." This number may be the initial human cost of n times. Of course, the product is good enough to reduce the proportion of marketing costs, but the other costs of the product went up. Do you really expect 35 of people to make apps out of the world without rivals AH?

So, money, money, money, and more people and time. When you push a mobile project, you fall into a bottomless pit of costs, not "just one programmer." Besides, I haven't calculated the inefficient conversion of the app from user value to business value.

Most apps can't afford to pay so much, take a bubble to sink, or take a bubble not long to sink, or after a bubble die for a year or two, and then bubbling bubbling sank.

Such a high cost, so that new applications must be strong, want to become big, big business, to win large market, this can persuade VC and boss give big input. A dead alley.

But everyone is doing it, the result is the homogeneity of the product category, but the containment of innovation. I went to talk to people about new applications, and the response was first: How big? Is there any commercial value? Get millions of of the financing?

Making a product can be either a business or a self satisfying game, which inspires more creativity and creates market diversification. But the thought of putting in such a high cost is likely to sink silently in the end, and most people would rather put their limited energies on a product that is likely to be bigger and go into the cautious high-risk high return model.

Since 2013, the Internet at home and abroad did not appear "explosion" products. If making a product is always a big gamble that cannot afford to lose, the innovation ability of this market will gradually collapse. In the second half, I will promote a series of personalized, innovative and interesting, but no commercial value of small application projects, within the Cicada team, or outside the organization of interest groups to achieve, but to bloom like fireworks. I hereby inform you that incense is praying.

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PS: This article issued, and a lot of people to increase the tone of the big company's plagiarism problem. Excuse me, a whole 2013, what innovative products in the country on their own straight back to lay a site, but also because of the large companies copied, eroded market share of blood and death? 100 people who are afraid of being copied, 99 have not even been copied qualifications, regrets what. As if people don't copy you, they can live the same.

Author: Sterling Silver