Don't trifles online Education road in the present

In the country, the "education" of the two words, may be a lot of people will send a sigh. For primary and secondary education, the general response of parents is a word "tired", and for college education, more people's feeling is four words "Wasted time." decade, Bainianshuren, education for a country, a nation, is the foundation of prosperity. How to reform the education, in the next insight into the shallow calendar, dare not easily jump to talk. But as a former educational institution practitioner, today's Internet practitioner, Liu Yan wants to talk to you about the domestic online education market situation and the existing problems, the future of online education in the end how to go? Online education, the focus of the giant and the capital crazy chasing education and health care are widely regarded by the industry as the two most concerned areas of the future Internet industry. Alibaba's Ma Yun is more attention to the education industry is added, at last year's World Internet conference, MA Yun said education industry is Alibaba next ten years of investment plan first. The online education vipabc, which was led by Alibaba last year, received up to $100 million trillion in funding, making it the largest online education last year. And as early as in 2013 on the online Taobao classmate, just on the line soon attracted Suntech institutions, excellent rice network, education, global school, such as hundreds of educational institutions settled in. Compared with Ali, Baidu is more aggressive in education. Just last month 13th, Baidu has just invested 100 million of dollars in the network. Prior to that, Baidu also invested in the main postgraduate education million, study the wisdom of the course network, education sharing platform to teach the network. Baidu itself also launched a Baidu education, job help and other platforms, and at the beginning of the 2015 with the education reached a strategic cooperation. Education is the current domestic very internet gene education institutions, this time with the help of Baidu strong entrance advantage will certainly have a lot to do. As one of the bat Tencent, in the face of Ali, Baidu's even action, nature can not do nothing. Last year, Tencent low-key online Tencent classroom, and with the country's largest education and training institutions, new Oriental joint venture to set up an on-line education company. In addition, Lei June's yy Hao throw 1 billion yuan investment 100 education, Chen a boat of everyone company to invest in online education platform "million Gate University", NetEase Capital strategy invested 91 foreign teaching network. At the same time, NetEase also launched a Youdao online education platform, traditional education and training institutions and think also launched the online education products "good future." A competition between giants, capital and traditional education and training institutions is on the go. Not only that, a large number of online education startups are also being born, according to statistics, since 2013, the average daily 2.6 online education companies were born. Lost in the madness, online education companies have trifles 2013, China's online education market scale reached 98.1 billion, in 2014 years, its market size reached 133.8 billion, the growth rate of more than 30%, and according to industry analysts forecast, 2015 domestic online education market size will reach 174.5 billion. So huge market prospects, so countless online teachingThe company and the capital became less rational. By the end of last year, there have been nearly 60 online education companies have closed down or transformation, accounting for more than 10%, even the century good edge of the "Dragon Girl" Shanhaiyan has also closed the ladder nets and the good network. Liu Yan that the reason why online education is so quick to shuffle is that online education companies are trifles, and the problems that lead to prominence are endless. First, a large number of "burning" money blindly compete for users, seize the market. Chinese people seem to have a feature: blindly follow, today's online education market competition is no less fierce than the original group buying industry of the thousand-group war. Many people see others in a field to make money or other people say that a certain industry market opportunities, often blindly follow, swarm-like influx in, after the excessive burning of money and feel that it seems not so easy, the last choice to quit, lamented the bad fortune. Secondly, the video content is seriously homogeneous. Today, most of the online education platform for users to launch a free video content, and most of these videos are copied from other platforms, the true self of the original video few, not to mention the quality of the content, differentiated. This will give the vast number of online learners a general bad impression: online education is simply put a few videos on the site, the reputation is just. Third, there is no real understanding of online education this industry characteristics, grasp the characteristics of users. Online education is an industry where education and the Internet are deeply integrated, and many Internet companies do not understand education, and traditional educational and training institutions do not understand the Internet. Four, the profit model is worrying, the current domestic online education is the main profit point is divided into and advertising costs, the profit model is very single. Many online education platforms offer free video content to preempt user size. In the short term, free content does attract a portion of users who are unwilling to pay, but in the long run it is highly undesirable. On the one hand, users will develop online learning is not willing to pay the habit, on the other hand for the long-term development of enterprises is also very unfavorable. Its five, the lack of interaction is the current online education platform common problems. Any educator is well aware that the interaction between students and teachers in the classroom is a good antidote to the teacher's lectures and the students ' lectures. In addition, in the absence of interaction, the student's questions can not be timely feedback to the teacher. Its six, for students, the effect of online learning is difficult to be guaranteed. Because the online education platform is difficult to let the students ' learning process and effect be effectively monitored. Online education There are so many problems with online education that many online education platforms are starting to worry about the future of the industry. Liu Yan that, as long as the present, do not blindly burn money chasing the market will certainly be able to obtain the market and the final recognition of users. And do a good job, only need to down-to-earth to do the following four points: first, do not trifles, return to the quality of high-quality content this book. Don't take the online education platform as a simple publishing platform, but more as a content provider。 On the one hand to the publisher of the video content strictly, on the other hand also want to constantly produce high-quality video content, only in order to obtain long-term stable users. Second, online education can not completely put education online, but to the line and offline very good combination, that is, adhere to O2O this path. Under the line in the teacher and the student interaction, has the obvious superiority to the student's study process as well as the effect surveillance, especially for the low self-control primary and secondary school students, the offline education still is the parents to consider for the child the first choice. Third, add live interactive courses. The rise of mobile 4G and Smart television has given an excellent opportunity for online education, which has made it more unimpeded to live on line. and live interactive courses compared to recorded video courses, but also more recognized by parents, students like. 4th, and very important, is the teacher resources. Whether it's online education or offline education, the addition of good teachers often makes the platform or the institution more acceptable to parents and students. In general, the current online education platform largely ignores the content of this book, and blindly to expand the market, chasing users this end, but as long as the return to this, the line, the line together, adhere to O2O this road, it will be in the future of online education market to break a world. Liu Yan for it time network, it times weekly, the author of the purchase of state information founder, micro-letter public number: Bangkeji