Don't underestimate the flow of long tail words

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Several days did not write articles, these days are busy two Public Security Bureau website. Today, time to write about the long tail keyword in the site traffic role.

The word "long tail" comes from the famous long tail effect. The so-called long tail effect is to emphasize "personalized", "Customer power" and "small profit big market", that is, to make very little money, but to make a lot of people's money. To subdivide the market to a very small size, you will find that the cumulative effect of these small markets is significant. Taking books as an example:barnes&; The average shelf for noble is 130,000 species. More than half of Amazon's sales are from books on its list of 130,000. Based on Amazon's statistics, this means that books that are not sold in general bookstores are more market-forming than those placed on book shelves. In other words, if we can get rid of the scarcity of resources, the potential book market will be at least twice times the size of the present. Kevinlaws, a venture capitalist who has worked as a consultant in the music industry, sums up the phenomenon: "The greatest wealth breeds from the smallest sales". Long tail keyword is also similar to the long tail effect.

Some people will think that the site's traffic should be the main keyword of this site, so special attention to the main keyword, special optimization, and ignored by this keyword derived from many long tail words. What kind of word is a long tail? For example: Market research, this is one of our clients to do the keywords, market research reports, market research questionnaires, market research companies, market new product survey, and so on, these and market research the word has a certain relevance, These words are the long tail keyword of market research. A large portion of a website's traffic comes from these long tail words. See screenshots below:

This is the site traffic statistics above the record, you can see that the vast majority of the site traffic is from a variety of long tail words.

Then how to choose the long tail word?

1, can be filtered through the flow statistics, such as the above figure;

2, use search engine to provide a variety of tools to judge, such as Baidu has been related to search, but this has now been Baidu to shut down, there is Google's search bar automatically appear in the words, the following figure; and there is google:https://adwords.google.com /select/keywordtoolexternal

3, the reference competitor's website, analyzes under its website may also find out some;

The above three kinds of methods are commonly used by me, of course, there are other methods, all roads lead to Rome, we can find their own.

Let's write this today. Continue next time. Hey.

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