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Recently, Google, Baidu and other search engines continue to upgrade the chain of algorithms, to combat a variety of outside the chain of cheating, but this still cannot change the second generation of search engine on the role of reverse link guidance dependence. Therefore, the construction of the chain is still important, but many people before that "hair outside the chain" mentality must really change-"Outside the chain is not issued", especially to produce more effective clicks "Quality outside the chain is not issued."

Baidu, "Hair outside the chain" is really popular AH

The reason "hair outside the chain" method will be spread, because it is easy, efficient and quick--some domestic website promotion company outside the chain team even reached more than 1000 people.

Word, "hair outside the chain" method is the pursuit of the number of links to win--its theoretical basis is specious "a page is linked to the number of more, its value is higher, the more worthy of search engine attention." And then derive the kind of simplicity of the chain of Han Xin will be soldiers, the more the concept of the more, naturally, "since no one to recommend my Web page, then I actively ' go out ' to ' build the chain," to everyone to promote my own site URL of the outside chain construction methodology.

Purely theoretically speaking, "self-active" out of the "construction of the chain to promote" the idea is not wrong, users and search engines do not exclude such initiative to go out of the "self-web Link building Behavior"-because the nature of the link is the URL recommended, Baidu "Search Engine Optimization Guide 2.0" said: "We call the Super chain, is a recommended form. It is also a recommended form of volunteer.

However, human society recognizes "volunteered" as one of the recommended behaviors, but it does not mean the unconditional recognition of the value of all "volunteer" behavior--on the contrary, the value of any "volunteered" behavior is meaningful only when more people agree with it.

This is also true of the links recommended behavior in the Internet, "self-" "outgoing chain" behavior must rely on more other people's more recommended (more users active link sharing) and recognition (more users from the entrance click) to truly realize their own as the "recommended Web Portal" value.

Because the chain is the Internet on the Web to guide the portal-not only for search engine spiders, but also for users--"User access to your page is from other pages of the link began." For users, if you can not be attracted by the content of his willingness to click on this outside the chain, this page is invalid, such a Web page recommendation will not be completed.

In the past, the search engine was unable to identify the invalid outside chain recommendation, so "hair outside the chain" friends are aiming at such a realistic search engine flaws, only to emphasize the chain of "search engine Spider Web page guide" role, completely ignoring the Web page to guide the role of users-this is the "hair outside the chain" method of simple easy place.

From a temporary standpoint, this kind of outside the chain construction method really effect is very good, but the vast majority of website mode of operation is not that kind of "one-time" the "One Night Rich" type of website, they need more long-term operation, and search engine will not tolerate oneself to be deceived to use forever--therefore, "hair outside Chain" Although the surface looks really efficient and fast, in fact, is not efficient, is completely "enthusiasm."

Second, from the point of view of the link builder, "the biggest problem with outgoing chains is that it relies solely on its own ability to complete the entire site's external chain-not as a" link bait "that inspires more" referral "(link sharing) and" endorsement "(link-click) behavior. But hope to use the search engine flaw, finally achieves the search engine long-term favor own website the goal.

It's very popular that our society is not begging for favors.

This "hair outside the chain" method behind the hidden "everything does not ask"-so outside the chain construction strategy is not only completely with the Internet "information sharing, value transfer" of "recommendation" contrary to the original intention. And, so "everything does not ask for" does not mean self-reliance, but a modern commercial society "cooperation and win" arrogant, must arouse our vigilance,

To be aware, the search engine is itself a "crowdsourcing" product--the recommendation of the search engine is based on the "netizen as the judge of content value" theory, it will be the value of information evaluation standards to netizens, and through a certain technical means, collection of many netizens recommend and affirmation-- Even including users do not write the "vote with the foot" recommended behavior (user search behavior data accumulation), and finally determine their own should recommend the page.

Regardless of mass manual, so "hair outside the chain" I will not let it succeed

In practice, this kind of "everything does not ask for" the "hair outside the chain" method is also difficult to further--it must encounter the chain of resources too few problems, ultimately, as long as you can leave the link will be corners left their own link error outside the chain strategy, and too much to win, will inevitably lead to site overall link user experience low, Beggar-thy-neighbour way of building the chain. Results do not say that the link no one to click, no one to share, search engine included less, the weight of the chain is low, or even whether the link can be left is the problem-no doubt, so outside the chain effect and our external chain construction is completely different. What is the efficient and quick?

External chain construction is important, but only based on the concept of "crowdsourcing", starting from the user mentality, to give, content enrichment (excellent service), real to the user to share the value of the chain of construction methods may win more recommendations (link sharing) and identity (link click), this is the most clever outside the chain construction strategy.

Perhaps this method is very tired, but it will inevitably lead to "real outside the chain master, only know their own chain many, but do not know where, also do not know when, by what people created" the best results.

So the effect of the chain construction can really achieve our pursuit of efficient fast target-although it looks very slow, but it is stable outside the chain, the overall quality is very high, no matter from the chain of SEO emphasis on the location of the chain, relevance, anchor text, link natural degree, domain name wide, or outside the chain of effective click rate and link jumped out, There is nothing to be picky about.

In fact, even the thin and boring enterprise station can implement such a chain strategy, Blendtec (production mixer of the United States Company) "Can Crush" the website produced "Can smash" famous video, they put the iphone, ipod, Marble and even golf clubs and other household items are all thrown into their own production mixer stirring crushed, the result is such a video to "Can Crush" site brings 29,000 outside the chain.

Even more incredible things yo, it actually got the Google anti-spam group in charge of Matt Cutts and "Seo Art" author of many SEO experts strongly recommended, greatly enhance the site's brand awareness around the world.

This is an excellent outside the chain role, that kind of absent-minded "hair outside chain" can not achieve this effect?

It must be pointed out that many of us are not not hard--even seoer daily hand-linked to 3 o'clock in the morning, to realize their dream hard is necessary. But the problem is that if there is a bias in the strategy itself, it will be more and more far away from your goal-and it's worth thinking about. Can not always stay at the tactical level of "see son dozen", but according to our established goals, have a sober strategic strategy, step to build our life landmarks.

In response to netizens "war (station) group How to do SEO?" When asked, Guo Ping Seo replied: "In fact, more important is to think about why do station group." Cheating, even technically successful, will fail strategically. The pure Do station group is one not to create what value the thing, unless it is you a process just "(this article by Gouyn12 original starting, copyright, Wenzing, reproduced please link form to indicate the origin of the article http://www.gouyn12.com/seogw/363.html with this statement, thank you).