Doodle Call car transformation do online home Economics founder: from Red Sea to blue sea

According to the economic sound of "The World Company" report, who also did not think, online taxi business in full swing, unexpectedly a company chose to quit-it is famous's doodle call car. Even more surprising is that Doodle called the car in the exit software less than one months, unexpectedly did the online domestic service. Doodle call the car with the traditional taxi software tick-tock taxi different, Doodle call vehicle source is not a social idle vehicles, but car leasing company. To put it simply, Doodle asked the car to rent a vehicle from a leasing company with more idle vehicles, and then set up an online channel to rent out these vehicles and equip them with drivers to enjoy the "private car" service. Easy to use the car, distant recruit car is also this mode. Business model clear, broad market scope, why Doodle call car will be forced to change careers within six months? Economic Voice reporter also interviewed the company founder Yuntao today. According to Yuntao introduced, Doodle called the car to opt out, mainly because of the government regulation and the fierce market competition environment. Yuntao: First we met some bottlenecks, some of our car rental companies, we were not the same as the general Easy Car Network, they choose the more high-end kind, we go with the leasing company is his economy car cooperation, the law is a little bit to promote the meaning of car rental, we felt that the risk is too large, Gave up the field to enter the economy car rental. The second reason is that when we did it, the collective taxi was already done, we have some offsets here, our Chinese users prefer low prices, of course, when we hit the taxi on the line do not come to our car rental company car, so we then the user down very bad. In Yuntao view, today's taxi app market battle has already ended, the outcome has been divided. It's better to open up another piece of heaven and earth than to stay strong. After careful pondering and elimination, he delineated the online real estate intermediary and online housekeeping services, the two major 020 projects, and finally decided to enter the online domestic service and become a cleaning service provider e home clean. Yuntao: That is, we studied 020 areas that there are two big market, one is real estate intermediary, one is home economics field, thought that real estate intermediary also represents the nature of marketing, so we kill it is more difficult. But the domestic company it is a façade, completely do is the system matching thing, we feel that home economics is relatively easy to put in, and its hourly resources are very large, in Beijing has 100,000 hours of work, there are 4,000 domestic companies, each has 20, and then we quickly cut into the field. Let Yuntao more determined to do "online domestic service" belief, but also from a foreign peer of a message. It is understood that a foreign domestic product named Homejoy, obtained the most famous investment fund Anderson Investment, which may symbolize some kind of signal. E Home Jie currently only supports Beijing's services, mainly micro-letter and app two platforms. Someone in the use of this software, sigh "This thing and online taxi software is too similar!" "。 Users hanging OnlineGood list, waiting for the nearby aunt to rob the list. At present, e home Clean hourly service fee is 39 yuan/2 hours, than the market price of 30 yuan an hour low 30%, while supporting online payment. In addition, the use of this product, there is no payment link, if cleaning aunt is willing to use this software, a year's annual fee is 300 yuan, less than one dollar a day. After reading the product, the sound of economic reporters tried to order, and dialed an Aunt Tu phone. However, Aunt Tu a bit skeptical, on the one hand she is not very good with this software, on the other hand, she does not believe that the world will have a free lunch. Aunt Tu: He wants to give you this cell phone, you can receive a message every day he said that every day there is activity, he is to say this meaning, do not want to deal with him, I did not ask this thing, there is no such a good thing, the world does not have a free lunch. This may be a high-end family, like what foreign, ordinary I do not go to tell him. The "free Lunch" referred to by the aunt, refers to the "E home clean" in the training of aunts, like marketing a taxi software, free of charge to a cleaning staff a mobile phone. Besmear Aunt Dare not, also not quite understand how to use, so refused the e home clean intentions. Economic voice reporter this morning randomly interviewed 4 aunt, their attitude is mostly consistent with Aunt Tu. This is in the E home clean promotion process of the first problem: How to let the aunt to accept this new product? In response, Yuntao, founder of E Home, said they had noticed the problem and had taken some steps to remedy it. Yuntao: Aunt accepted up the driver master to be difficult, we in the app is actually two modes, one is to call the aunt directly, another mode is an appointment, fill out the information on the platform, Aunt Rob single mode, a bit like a taxi, The two models, after one months of groping, found that the phone model was not very reliable, because the aunt does not like the driver to look at the mobile phone at any time, her mobile phone may be put in the pocket can not hear the phone, we are in the actual operation of the 300 aunt is robbed single, they this model to accept very quickly. So we will be in the next section of the collective take a taxi to Rob single mode, her training may be slower than the driver, but we also have some ways to solve this problem, the aunt is not learning not, but the driver we spend more patience a little longer. Yuntao that, with incentives as a prerequisite, cleaning aunt will learn sooner or later. Yuntao: Aunt sometimes is left ear into the right ear out, you have to take real life constantly stimulate her, she immediately learn speed will be accelerated. Many people will also think, these do not belong to any housekeeping company's cleaning aunt, her safety? If anything really happens, how do you find them? E Home Jie founder Yuntao to reporters that they have been reported, security is absolutely reliable. Yuntao: We are qualified to verify, she has to give us the spot to sign the contract, her ID card we want to see and copy left file, all her information we are to help you verify, and to small companies generally will not do so, small companies will generally put your last nameThe name, the telephone leaves, you say when rejoined, does not matter your identity. Third, our identity is guaranteed, and now we start to the service of insurance, there are services a few dollars of accidental insurance, aunt wash your clothes can be insured through insurance, the insurance in 1, 2000 dollars. According to Yuntao, currently on their platform, less than one months already have nearly 2000 single business, the signing of the aunts are more and more, their dream is to leather all the life of domestic companies. Yuntao: The first thing we do now is to kill small and medium-sized domestic companies, 10% is a service-oriented home economics, such as Beijing has the people's home economics and staff system, there are 15 days of training, the remaining 90% of small and medium-sized domestic companies it is a façade, its information is too low, put a table is the company. The second year is really going to bring a better value to the user, is that we have to do some open service, we will be with the third party organization training, we have no results of the training of aunts to in-depth training, and then in our Aunt information on a label, like Sina Micro Boga A V, certification, Price will pull the gradient, there will be 25 yuan an hour aunt, there will be 40 yuan an hour aunt, there is a stage we will enter the new category, we will not meet the hours of work this, including recent months sister-in-law, nanny.