"Doomsday Holiday" popular Internet production Hot news has secrets

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Recently, a letter about the end of the doomsday holiday Notice Red network. A Chengdu company December 5 issued a holiday notice: will be in 2012 "Doomsday Holiday" arrangements, the holiday time for December 20 and December 21, also listed 3 points to do during the holiday.

(Figure from Network)

One day, this paper on the "Doomsday Holiday" spread on the internet. Cake Party is in a fiery state, "Doomsday Holiday" has become today's micro-Bo, group, the major community discussions. "Cake Party" and "Doomsday Holiday" are in a short period of less than 48 hours to let all Chinese netizens spread.

"Cake Party" can be spread because everyone has been the experience of the pit, but often their own meager strength, dare not protest, it can only swallow. and "Doomsday Holiday" can be a hot spot, is another reason, everyone is talking about whether the end of the world is real, the human nature of the company not only give employees holiday, but also remind employees to use the "last" time, accompany the most pro, let everyone have a meaningful "doomsday." All this resonates with everyone, so we can spread it quickly in the network. All these phenomena indicate that the hot news has a certain trend can be referred to. So what are the secrets of making hot news?

The events of hot news have to resonate with netizens

The dissemination of a hot news must have a carrier, I think the carrier should have resonance with netizens. Advertising on the Internet, if the promotion of the people are only the form of hard advertising, I believe that such a way is not likely to become the focus of dissemination.

So what is more close to the idea of netizens? For this year's hot news points, Jiangnan style, this is boring life more entertainment resonance. Everyone in the boring daily work suddenly there is such a entertainment line of songs appear, coupled with the star of imitation spread let Jiangnan style well-deserved become the world's busiest uncle of the bird;

The first two days of the fire of the "Cake Party", this is the National people have been the pit of the resonance. The author has been cake pit, a small piece of more than 100, that is definitely the most expensive cakes I have ever tasted, but dare not speak. The Yueyang public security Weibo has sparked a nationwide resonance with the pit experience, and have spit their own experience. So it was quickly disseminated by netizens and media.

Now "Doomsday Holiday" popular network, the use of the world's end of the hot spots, passing is love, very warm resonance. On the eve of the holiday, we all have the habit of hair meager, the mood to express the happy finally holiday, then the company is not a holiday to let staff holiday, but also is to let people willing to spread the topic. At the same time, the "Doomsday Holiday" notice is to allow "staff to spend a meaningful end of the day", which increased the interest of this special holiday, and the response to the micro-blog is mostly praised the company is a good leader, aroused the sympathy of migrant workers. There are more Chinese and more workers, so you know.

Professional hot marketing needs unimpeded communication channels

There are a lot of hot spots may be accidental, but as a group of internet marketing, let the events themselves spread alone, of course, it is inappropriate. Marketing needs planning, hot marketing is the need to plan. We want to successfully plan a hot news most important in addition to the carrier of hot events, it is very important to maintain unobstructed and unimpeded channels of communication.

When we plan an event, after initiating the spread, if there is a small amount of communication in the early stage, and expect to get good results through a wider channel. Then we can consider spending money on a wide range of news promotion, let this event "virus" with the news spread to a wider range, when there is a certain spread surface, netizens will automatically help you this event spread. This is the role of the channel of communication.

The rapid development of the network, often have "inadvertently" to become a hot issue, "inadvertently" let the national or even the world's netizens know the news. And now the netizens are more concerned about the service and their own appropriate resonance events, resonance of things easier to achieve a successful enterprise.

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