Dot, wide, push-slip blog can not be frivolous

Point (diandian.com), Wide Path (kuantu.com), and ready to send the push-slip (tuiliu.com), the domestic Internet market has emerged from the Independent Entrepreneurial Light blog site, no longer imitate Tumblr. It's like the muttering, the rice, etc. after Twitter became famous. But, the light blog, can live very well at home?

First of all, we must clearly understand the characteristics of Tumblr, and its characteristics of the product quality molded. Using Tumblr for a period of time, feel the product team in the shape of Tumblr, very focused on shaping the details, with the general words of Zhou, is "micro-innovation":

One is minimalism. Whether visual or interactive, Tumblr is as generous and concise as possible. For example, the extreme simplicity of the page vision and advocating dark tones, for pictures, photography and other content materials to provide a good browsing experience, a variety of forms of easy release, so that users with very low operating costs, you can Exchange personal blog page full fullness.

The second is the content doctrine. Of course, any piece of content can be like\reblog and so on. But if you become a heavy user of Tumblr, you will find that the product's functionality, highly admired the content itself, and consciously dilute the various interactive behavior, and even let you comment. This intentional interaction makes the user's focus more on the content.

Is this exquisite detail a major factor in the achievement of Tumblr? Perhaps, another question should be answered: Is this respect for "minimalist" and "content" successful in pandering to users?

At the end of last year, a series of interviews with Tumblr users confirmed some of the basic user features: 1, the high degree of overlap and synchronization with Twitter and Facebook, so that a very small number of Twitter or Facebook users have a passion for Tumblr, And most users, just produce some follow behavior; 2, Tumblr for the partial artistic temperament of the petty-bourgeois users, more attractive, such as illustrations, design, advertising, photography, food and other aspects of the talent will be in the Tumblr on this, and to form a kind of relationship is not strong in the circle of enthusiasts. Why are there two types of user characteristics? Tumblr product temperament dictates.

Domestic Light Blog If you want to replicate Tumblr's success, try to imitate its minimalism and content doctrine is correct, this is the Tumblr definition of the concept of light blog. Through this imitation of the product temperament, whether in the traditional blog, Sina Weibo, Renren and other forming communities, isolated that a small number of people like to light blog users? Several issues need to be addressed:

1, "minimalist" although can control the cost of users, but also easy to reduce user expectations. Renren's various content sharing, based on a strong user's real social relationship, "When you share a picture in Renren, do not have a hope of the right she saw the feeling?" Sina Weibo's media characteristics and celebrity, so that any content spread, so that users have a kind of embodiment of values and the feeling of dissemination of news. Light Blog does not have this natural real social relationship, also won't let the user produce "I am the media" illusion. It's a question of both minimalism and motivation.

2. The banner advocated by "content doctrine" is "forwarding, commenting, liking, recommending" and so on, all with high quality content as the only core user behavior. When there is no "real user relationship" in the light blogging community, no celebrities, no answer FAQ class of targeted information ... ", the content of their own high requirements will be unprecedented, so in this case, the desire for core quality users will also be unprecedented. Tumblr attracted a bunch of bizarre literary and artistic petty bourgeoisie. What about the dots and the broad paths?

Joking, if the domestic social environment with the CPI and high housing prices continue to deteriorate, but also the mood and fun to play the users of Light blog, only a small handful of fake artists who have no worries. A large number of users will still choose to play the ball in micro-bo, browsing various kinds of spit slot. Last summer, on a trip to Guangdong, a painter living in Shanghai, he joked that, because of the Moganshan Mountain Road and other artists, the ZF packaged as a tourist attraction, rent soared. He had to go back to the old factory to pick up a new site for the studio and play the art of behavior with his students.

Of course, from the Tumblr and Twitter users, light blogging is destined to be a relatively small community. More than 80% of registered users stayed in Tumblr compared to Tiwtter's 40%, and Tumblr weighed more than 50% of the content as pictures.

The so-called "content for the media, weaving a link user," Light blog is along this ideal to strive for one of the most pure products. In this respect, watercress has done an exceptionally good job.

Light Blog, on the one hand, the achievement of minimalist vision and function, on the other hand, "high-quality content" has a higher desire, such as in the left and right mutual fight. Although the main figure, but the excellent quality of the original content, can carry the "content" of the banner, so that like-minded users flock. Light blog, content can be "frivolous" must not.