Douban has been a wonderful flower in China's internet industry

Douban has been a wonderful flower in China's internet industry.

This is a site that is difficult to define, as one of the most successful examples of SNS website in China, since its creation, watercress is one of the websites that can keep the original smell, and today, watercress still retains a unique temperament in the Internet circle, and it is this temperament that makes it able to retain a large number of outstanding users. At the same time, it is also a UGC mode to maximize the utility of the site, in watercress, in addition to the necessary official announcements, almost everything is the user's own creation. Now if you still use literary youth, small fresh and other words to define the users of watercress, has become very outdated. Today's watercress user attributes have become increasingly complex, meaning that it is not just a gathering place for literary and artistic youth, but rather a huge social network based on interest. A watercress user so to describe the watercress-"to the end of the couple, watercress is a treasure net, for the lonely intolerable, watercress is a professional Cao Liu, enthusiastic entertainment and live on the spectators, watercress is the Tianya mop, film fans, watercress is the time network, for current affairs enthusiasts, watercress is the community, for enthusiasts, watercress is jinjiang; To anime fans, Watercress is acfun, on the net to buy poisoning patients, watercress is Taobao Jing East, the academic young men and women, watercress is a comprehensive university ... What kind of Web site, depending on why you come here, also depends on why you stay. ”

The development of watercress is also known as "slow", if you have played watercress, you will find that every time the revision of watercress, will lead to a burst of users of the slot, large to new products such as the introduction of Alpha City, small to a menu of folding, will cause a large bean watercress users or ridicule or belly black spit groove. The reason is also because of the "slow" watercress, because the change is too little, so each revision is a long-term habit of the user to form a challenge.

The "slow" of watercress is also reflected in now the electronic commerce is in full swing, the electricity merchant flows the cost to soar rapidly, the user obtains the cost to be high, while the watercress sits has such high quality flow and the user, the user has very clear interest and the preference distinction, this to the electric business enterprise, is simply the fat flow oil high quality flow, And the watercress in the electric business has been careless, has not been too obvious action.

In fact, watercress has been doing some commercial attempts, such as watercress reading and publishers and independent authors of the cooperation, watercress film and Tencent video Sohu video and other cooperation, as well as ticketing functions, are some commercial attempts.

Recently, watercress published a watercress commodity channel, is serious to cut into the field of electrical business. Watercress to the electronic commerce is a long groping process, watercress must find a site will not destroy the original atmosphere and the mood of the user's way to a and user-compatible and amenable way, into the user's life, mobilize the user's participation.

The essence of watercress is a commodity shopping guide site, similar to the beautiful said, Mushroom Street, fruit pool and so on.

From its content-generated model, closer to the beautiful, Mushroom Street model, while the fruit library is similar to the editing of the model, through the editing of the screen to publish the product, the role of the editor is a bit similar to buy a hand. And beauty, Mushroom street, etc. is the user to share the content of the model, which is also the choice of watercress model, for watercress, the difficulty lies in how to control the quality of products after the scale and adjust, so as to avoid the release of goods and user characteristics of a strong contrast, so that users are disgusted with the For now, watercress users need to apply, can be published in the corresponding page of goods, have the right to the "neighbor broadcast" bar on the selection or access to the product page under the release, at present, the end of the product is Taobao, that is, click on the merchandise picture, direct jump to the merchandise Taobao details page, with Taobao account can be directly purchased

Watercress commodity, is a deep cut into the electric business, watercress, the trial of the electric trader, has been regarded as high-quality content users and business profits between the swing and balance, but, the two may not be antagonistic, or can find a suitable way to the contradictions between the two. This is not an either-or paradox, as long as you can find the right link between the two, do a good job of transition and connection, or have the opportunity to make a better model.