Douban Mobile End layout behind 3 years Capital Sequoia joint venture anxious

In the fast-breaking internet world, watercress is slowly growing with its unique presence in the world, but the mobile internet era is faster than the internet, and watercress seems to have missed a good chance of catching up. Founded in 2005 in the Watercress, with its unique little fresh temperament in the restless internet industry lonely growth. Founder Yang Bo not deliberate commercialization of the idea let watercress has been far away from the money, set up 9 years, still not profitable. Yang Bo's emboldened perhaps from a series of beautiful number of watercress: As of 2013, registered users 75 million, 200 million-month independent uv,2.3 PV. Indeed, on the PC side, the user size than watercress is also only 33. But the fast age of mobile internet let this slow company seems to be out of place, do not attach importance to the development of mobile end, let watercress in the mobile end of the layout behind three years. In another slow-known company----the public comments on the network alongside Tencent, accelerating the transition, what is watercress doing? Where will the Yang Bo steer the watercress? Can watercress seize the last opportunity to occupy a place in the ever-changing mobile internet? Will capital still favor such a poor? Behind these answers, perhaps hidden is an unknown watercress. Watercress moving end of fission watercress seems to be paying for its slow pay. 2012, watercress monthly coverage of independent users (UV) has exceeded 100 million, the daily average of PV is 160 million. For the flow of the king's Internet enterprises, watercress is undoubtedly a high-quality assets, but also the capital eye of the sweet cakes. But now the heat seems to be falling. In contrast to this, another slow-known company------------------------------------ I think the comments on the slow and watercress slow or the essence of the difference, the surface looks still very slow, but I think the important node can not slow, there is a saying is very right: you can lose in the starting point, but can not lose at the turning point. I think they have not grasped the opportunity at the important turning point, such as the shift of movement, the cultural industry and so on. The cultural industry has developed very well in recent years, watercress in a good tuyere, but not blown up, I personally find it difficult to understand. A veteran who specialises in internet investment told the financial weekly (micro-credit: Money-week) reporter. Three years ago, with the advent of smartphones, the tide of movement was almost a well-known opportunity. Before this 2009, the mass comment network began to layout mobile end, launched the Android v1.0 version, two months later launched the iphone v1.0. 2010 in group buying just arose, the public comments on the homeopathy and for, the introduction of group buying business, in the brutal hundred regiment after the war, is now the second group buying market, after the United States Group Network. In fact, compared with the public comments, Douban in the mobile end of the layout is almost at the same starting line. According to Douban PR Lin Introduction, Douban layout Mobile end began in 2009 in the Watercress FM, after a few years after the launch of a variety of mobile end products. Yang Bo the mobile Internet as a great liberation for himself.In 2013, Yang Bo openly talked about his mobile internet strategy, and he thinks watercress has been in the Internet field for 8 years, every change is difficult, and every product in the mobile Internet is independent and can do a lot of new things. After that, we will see from an Internet of watercress as a whole split into 10 mobile internet watercress. Yang Bo in the mobile end will be divided into 10 vertical watercress watercress Products: watercress FM, watercress Reading, watercress notes, watercress film, watercress purchase books, watercress music people, watercress Group, watercress with the city, watercress online activities and watercress broadcast. In the mobile end, is a good watercress, or multiple vertical watercress good? This has caused a lot of controversy in the industry. Taobao Wireless, a product manager, whether it is an app or a number of apps are for the company's strategic objectives to serve, Baidu's less than 100 apps, but did not form products, Taobao warning, focus on the power to do Taobao client. He thinks the goal of watercress is not very clear, but believe that the current app shape is still related to the goal of watercress. And Yang Bo's idea is to help users find life better, so his products at the mobile end more vertical, refined. A product manager surnamed Zhang thinks that the advantage of separation is that it is simple to do, and flexible on-line iterations. Encyclopedia app is hard to do, but he thinks a better single watercress app form is possible, and now it's just not in touch. But there is no doubt that the spread of watercress in the mobile end will have to face all the vertical field opponents, and even head-on confrontation with bat. For example, watercress is the main interest in social networking, but now Baidu Bar, MO Bar and other products have been targeted interest in social networking. The localization property of the MO is bigger, and Baidu Bar social attributes are being strengthened, the overall still to post as the center; Watercress film is encountering a strong micro-letter and QQ movie tickets, the current micro-letter has been connected to the high peer support movie ticket channel, click in the menu for theaters, theaters and I see, and Watercress movie app, and a variety of professional film ticket booking app such as Che Guevara, the public comments network, the United States and other direct competition with watercress, QQ music, cool dog, coolness, every day, and so on, and so on, are also in the potential market of bean sauce, and the reading of watercress and Panda read, thumb reading, The spread of the watercress will not appear to be weak, and Yang Bo's center of gravity seems to still be on the PC side.