Double 11 Consumer Trend: Tmall Genie Makes "Lazy" Life Come Early

In 2018, the Tmall Double 11 ended perfectly, and the Tmall Genie team once again handed over a satisfactory answer. On the day of the double 11 day, the Tmall Genie Fangtang (TG_C1) Smart Speaker became the champion of the consumer products industry in the Tmall platform. At the same time, the Tmall Genie Smart Eco Products took the first of 28 categories and won the victory. On the Tmall platform alone, the sales volume of the Tmall Genie IoT product far exceeded the second place, becoming the super winner in the IoT field in this double 11 battle.

Among them, Tmall Genie combined with custom sales and the amount of won the double crown. From the public data point of view, as of 16:11 at 16:20, the sales volume of Xiaomi Mi's sweeping robots has reached 100,000 units, and the Tmall Genie has combined the custom-made Cobos sweeping machine to open at less than 2 hours and break through 10 Wantai; music bracelet 5 color screen smart bracelet is the first to win the Tmall color screen bracelet sales, showing its sales are hot.

Midea's intelligent wall breaking machine has a single-day sales volume of more than 37,000 units, the total height is equivalent to two Everest; Galanz smart microwave oven sales and sales volume are the first single item; Duya intelligent electric curtain double 11 hot selling 16,000 sets; NVC LED smart lights with a total sales volume of more than 300,000 meters.

This time Tmall Double 11 Carnival, Tmall Genie has been involved in many industries, a variety of different categories, and have been surprised by the results, can be described as a big win. More importantly, Tmall Genie provides a voice interactive portal for partners, with a capacity of 75 million connected devices, nearly 400 home appliance brands, and nearly 300 IoT platforms. Its industry leading position brings brighter development prospects to China's smart home market.

According to a report released by Strategy Analytics, total consumer spending on smart home devices, systems and services worldwide will approach $96 billion in 2018. Therefore, in recent months, the smart home market has been surging, and traditional mobile phone manufacturers such as Xiaomi, Huawei and Samsung have also expressed their interest in the IoT smart home industry.

As early as March of this year, Alibaba Group has placed the layout of IoT in the E-Commerce and Ant Financial Service. As the fifth major main track, based on the insight into consumer trends, Tmall Genie integrates into the Alibaba Group. Artificial intelligence and IoT technology, channel sales capabilities and service capabilities of multiple applications help brands to better define, design, produce and sell IoT products. Since its establishment in June, it has launched a number of new IoT appliances in the smart home field with a number of brands including Cobos, Oaks, Dua, Haier and Galanz.

And this time Tmall double 11 carnival, Tmall Genie harvested 28 categories first and far more than other players' shipments and turnover, is enough to prove its strength. On the output of artificial intelligence technology, based on accurate demand insights, it has been fully affirmed on the consumer side, and will further stimulate IoT to form a larger product matrix in multiple categories in the future. At the same time, Tmall demonstrates strong channel capabilities and excellent marketing capabilities.

From 618 to Tmall Double 11 Carnival, with the growing sales of Tmall Genie IoT eco-products, the application scenarios of Tmall Smart Home will be more and more abundant, and the product experience will follow. Better quality, and finally gradually build a AI smart life platform with voice as the entrance. According to this development path, the Tmall Genie will also show greater development potential.

Of course, for consumers, the future of smart life in the world will naturally be more ideal and convenient. The change that IoT brings to the industry is not only product innovation, but more importantly, when all devices are interconnected, people's lives The way will revolutionize.