Double 11 Singles' Day: 9 hours transaction amount 100 billion

Why is the page display something that is your own heart? Why is the express delivery speed so fast now?

In the 9 hours, this year's double eleven only Taobao Tmall's transaction amount reached 100 billion.

As the main force to buy, buy and buy, first ask everyone a question: Are the things inside the shopping cart empty? Is it still crying in the heart and shouting to pick up the hand, and can't help but make a one-click purchase?

Although there are more and more patterns of double eleven welfare benefits, many people hate having to participate in the double eleven. However, many people will open shopping bags such as Taobao and Tmall from time to time to visit, and see the Chinese and Italian directly. Shopping carts... According to the increase in the amount of transactions during the Taobao Double 11 Singles Day period, I believe that in the days to come, friends at home and abroad will be surrounded by express parcels.

Just when you are crazy, buy, buy, or wait for the courier, don't know if you have some doubts about some phenomena - why the home page shows all the things you like? Why do you often visit Taobao for a few hours, just like poisoning?

Based on various online searches and buy and buy, you have become a push data in front of the business.

This is the guest's double eleven Taobao interface. Under the "Double 11 Singles Day Selected Meeting Venue" label, we can see pens, bags, running shoes and other goods. That's right, these are the items that were viewed during the Magnolia's double eleven period, or objects that have the same attributes as the products. If it is you, do you really want to open it, once you open it, you will enter an interface, and then you will be "routine".

Unexpectedly, he was "routine", and Magus guest was introspective: How did I get "set" in? When you think about it, the only thing that has a direct relationship is the usual search and browsing history of Mago, which is the “big data” we often hang on our lips.

For example, on Taobao platform, every word, every word, and every item we read will be collected by the background as data. This is our “behavior data”. After data collection, using artificial intelligence and machine learning algorithms, the data will be tagged with specific tags, which are our "personal portraits." For example, Magnesium, "pen", "stationery", "sports", "cleansing supplies" are my labels, and therefore, in the "Double 11 Singles Day Select Meeting Place" and the daily "Guess You Like" column, Magnesium You can always see the "heart" of goods, and then browse, collect, add a shopping cart or a one-click purchase of "one-stop service." This is the process by which we are “routing”.

In the beginning, the Double Eleven event was created by the online e-commerce platform. As the base of the event, online big data has become the biggest boost of the double eleven marketing activities. However, we also found that the influence of the Double Eleven activities is slowly covering from the line to the offline. Therefore, we are continuing to be "ridden" and even "slumber" by the two.

In addition to online data, how do offline stores look at user needs? Do you recommend it?

"In 2009, Ali opened the double eleven. Up to now, the double eleven has long been no longer an online e-commerce melee, and the online and offline high-level synergy has become a strategy." The founder of the largest offline big data service platform in China And CEO Guang Yuyu said.

Why do you need to work together online and offline? What kind of synergy is it? This involves "new retail."

Online, companies can use big data to introduce traffic, but these data only account for less than 20% of the overall. Offline, the company has mastered more than 80% of the data, but does not know how to get and apply - although the store is coming and going every day, but the company does not know who entered the store, and who does not know who bought it. Therefore, it is impossible to establish contact with consumers. However, with the advancement of technology, we can obtain offline data through means such as smart devices or media, and then analyze it through the background, so that consumers can be depicted fairly accurately. With these technology solutions, any offline store can “traffic” traditional offline customers at a low cost, providing real-time insight into these consumers and interacting with them in real time.

The essence of new retail is people-centered, and people's needs are shifting to experience and scenes. Offline data, because it comes from the consumer scene, can reflect the most real needs of consumers, and has become the strongest driving force for new retail development. Therefore, for enterprises, how to grasp the changing needs of consumers is the key to successful transformation to new retail.

For example, a retail store that is deployed online and offline at the same time, through online big data analysis, the retail store can indeed obtain some traffic and revenue through the online platform during the double eleven. So how to use the offline data? According to the offline data assetization practice application program provided by the United Nations data, the retail store can establish its own user database and use the former's huge data system to continuously improve operational management, optimize product services, and conduct marketing upgrades. Of course, this final solution can be used both online and offline to achieve a linkage and create a “personalized” marketing solution. Therefore, through online and offline, retailers can accurately display and recommend products to users online or offline, so that you can voluntarily enter the “Routine”.

9 hours of trading amount of 100 billion, these technologies are given to you in the double eleven, so that you can buy and buy

In order for you to get the courier as soon as possible, the humans in the warehouse have been replaced by robots.

Receiving the courier is a "grinding little goblin" for us who have finished the double eleven, and we have no temper. Think about the double eleven years ago, it is good to get the courier in a week. Look at it now, most people have been able to pick up their double eleven courier from the courier brother in a week, some time Even shorter. How did this transformation happen? What have the logistics companies done?

In the live broadcast of the double eleven party last night, under the leadership of the host, we also went to the warehouse of Taobao Tmall and slid in front of the screen. Unlike the messy sights that we think of in "inertia thinking", in the warehouse, we look at some moving shelves and the storage robots that are dragging the shelves around, which constitutes the mysterious "unmanned warehouse".

"China is more scarce than our country. How can we make a piece of land fully used? Just like most of China's houses are high-rise buildings, most of the houses in the United States are flat buildings. For the same reason, we need to put space. The utilization rate has been greatly improved. Then, the space utilization rate is getting harder and harder, and it is getting harder and harder to work in the warehouse. We must do unmanned warehouses, improve efficiency, and reduce costs.” Previously, the 2017 global hard technology held in Xi'an At the Innovation Conference, Zhang Chen, CTO of Jingdong Group, said at the scene, explaining to us the necessity and importance of unmanned warehouses in the field of smart logistics.

At present, because of the advancement of artificial intelligence, cloud computing, and the Internet of Things, robots have become possible and have come into reality from the big screen. Since the human beings have been replaced, the robots have to make some achievements. So, what changes has the robot brought to our double eleven?

In the live broadcast of the news after the end of the double eleven party, human employees also said that compared to the past, because of the existence of robots, their daily journey has been greatly shortened. In addition, through human-machine assistance, unmanned warehouses have achieved a threefold increase in efficiency, and the average daily shipments have reached one million. Therefore, we are able to get the double eleven express delivery in a relatively short period of time.

At the same time, logistics products such as drones and unmanned vehicles have also been put into use one after another, greatly improving the overall efficiency of the logistics system. In addition, based on big data and IoT technology, the arrangement of the lines, the configuration of the goods, etc. can all get the most suitable solution, thereby further improving the logistics efficiency.

Conclusion

In the early morning of 3 minutes and 01 seconds, today's double eleven trade broke through 10 billion, which was doubled compared to last year. After 9 years of double eleven, everyone also summed up a rule: impulsive consumption, resulting in "high volume, high return rate".

However, on the other hand, is this not a proof of the success of the Double Eleven marketing strategy? Isn't it a recognition of the role of technologies such as artificial intelligence?