"Double 12" electric dealer said the result "still hold Pipa"

Extend the concession period for the year-end big promotions

"Double 12" promotion war ended, the electric business record is everybody most concerned.

"Double 12" lost to the "double 11" sales record is not satisfactory, "double 12" promotional cold highlighted credit bottlenecks and other statements in the network, and the buyer also said that feel the atmosphere is not "double 11" hot. Is it not the power of the electric business to create a festival this killer does not bring the desired effect?

Weibo live "lost" good news "vague"

Recall the "Double 11", from 0 o'clock to the first minute, and then to the previous half an hour and so on each time point, micro-blog has become the electricity dealers published sales, attention and other information http://www.aliyun.com/zixun/aggregation/11007.html "> Publishing platform. However, the "double 12" micro-blog Live has been very calm. Only Dangdang release phase data is the most frequent, from 12th 12:54 to 16:34 altogether released 4 related information.

In the "double 12" is not optimistic about the time, the outcome of the electric dealers suddenly appear. There are data shows that "double 12" on the same day, the consumer in the Tencent Electric network of the total order amount of 230 million yuan, and this also set a pat net in the year of the highest record. Dangdang official release "double 12" overall sales broken 100 million, to 1.3% of the increase slightly more than "Double 11", Shou 600,000 single, the chain 11th growth of 50%.

The results of other electric dealers are slightly "vague", focusing on comparisons rather than data. Data show Jingdong Mall "Double 12" during the sale of hot, 10th to 12th, the first "Member Care Day", three days total orders, turnover significantly increased, created the Jingdong mall another sales peak. Taobao said the "double 12" activity was far more than last year's huge turnover, but did not mention last year's data. Shenyang Evening News reporter through the inquiry to know, last year, "double 12" Taobao sales of 4.38 billion yuan.

Continue to "salvage gold" at the end of the year to extend the original offer

Although the electricity dealers in the release of sales results, not like "double 11" as "straightforward and decisive", but for the end of the large-scale promotional still bullish. Now, Christmas, New Year's Day, Spring Festival will soon come, the electric business bullish on this market, natural is the logical thing.

Tencent Electric business owner said: "Our 50 percent promotion is not a day, will continue to this Friday, at the end of the year to consumers with the greatest degree of benefits."

These two days, the Shenyang Evening News reporter on Taobao saw, there are still a lot of shops hanging "double 12" promotional signs. When the Shenyang Evening News reporter input "double 12" keyword, also searches out 75,701 pieces of treasure.

Dangdang also on the official microblog shout: Do not enjoy the "double 11" and "double 12" of new and old customers, please enjoy Dangdang to create your benefits, on the extension of 2 days. Whether it really extends is still to be seen.

"The end of the consumer market potential is huge, the shop will be promoted to the end of the year, Sprint sales task." "said one e-commerce person.

Shenyang Evening News reporter Deng