"Double 12" electric dealers again

After the "Double 11" network promotion many problems, sellers and consumers gradually rational

"Double 12" arrival, Taobao, Suning easy to buy, Gome and other major http://www.aliyun.com/zixun/aggregation/34467.html "> Electric business giant again big promotion." However, with the "double 11" the overwhelming propaganda offensive compared to the start of the early morning of the new round of electric power business promotion slightly owed, some businesses directly chose the temporary closed to avoid the peak, consumer response also cold a lot. Express delay, sellers shoddy, promotional discounts are higher than the original price, consumers pay a lot of traffic jams ... After the last crazy robbery presents a variety of abuses, the electric dealer big promotion this piece "chicken ribs", this time you still rob not rob?

Wen/journalist Du Meng, Godan

Big stock of promotional tricks

From "6 18" to "8 15", from "Double 11" to "Poly cost 123", the electrical business has been making "festivals" to play promotional cards: warmth licensing, public cards, service licensing, every double will rob and buyers holding group "for preferential" type of precision marketing ... Will the electric dealers be able to create new highs after the peak?

Taobao: Buyers holding Group "for concessions"

Taobao adopted another discount mode of promotion: buyers can "group" to the seller "to seek concessions." Open "12 12" promotional home page, the reporter saw a lot of goods in the original price based on the red font marked with a distinctive "12 12 wish Price", "Wish Price" is about 50 percent of the original price. Reporter learned: According to Taobao "double 12" activity rules, "Wish Price" is the seller will mark the price, and consumers are holding a group to the seller to ask for more discount. Consumers will "heart water" to add goods to the shopping cart, click the "Ask for Discount" label, the system will prompt "has been asked for discount." As for sellers can be "willing" to play a few discount, until December 12 the day will be seen.

Suning easy to purchase: Return coupons 0 yuan purchase

Suning Tesco launched "0 Yuan shopping" activities, reporter in the "Raiders treasure" on the See, is not the product without paying can be a single, but consumers should first select labeled "This product to participate in super 0 Yuan shopping" merchandise, waiting for the full payment, the system will return the whole field of uniform coupons. Subsequently, the consumer can purchase other real goods (buy, buy goods and part of the description of the goods can not be used coupons), and this coupon can only be used one-time.

In addition, Jingdong mall also played "Love Card", will "double 12" named "Member Care Day", put forward "every double will Rob", more provide "white to the United States" to consumers, that is, the price of Chinese cabbage, service upgrades, beauty send express and so on.

Gome: Orders to reduce the fulfilment of

Compared to the previous two, Gome's promotional page to do "straight to the point." In the home that shows that there are department stores, large household appliances, 3C digital products, kitchen, computer office, sports outdoor, such as the six major channels of merchandise is being promoted. The Carnival shopping week's return activities, but the performance is not "to force." Gome Everyone electricity full 2000 yuan 226 yuan, minus the money has a "nowhere" feeling.

Friends: Never believe you can take advantage of the business

Georgiaxue: "Double 12" I do not stay up late, for a few dollars can't afford that sin ah!

Yuk 722: Today received a few text messages, are Taobao store said "Double 12" have activities. Received the first no feeling, the second carefully read the content, the third began to calm down, with the sisters around said "I will wait until 0 o'clock"!

Luckyskymeme: A few days ago to see a commodity, not promotional price of more than 6 yuan, today, a look, the original price of 16 Yuan, "double 12" promotional price of 6 yuan. Ha ha.

A cat Amy: "Double 11" is a festival, "double 12" can also? Never trust that you can take advantage of the business.

Seller: "Take a break, do not pick up orders do not ship"

Reporter yesterday in taobao see, and "Double 11" can see "crazy discount" and other promotional words, the merchant treats this to be called "The Last Madness" the "double 12" should calm many, not only the text message, the pop-up advertisement and so on "the bombing" is few, but also some merchant chooses rests, avoids the peak.

Reporter in a five crown Taobao cosmetics shop to see a notice said: "Double 12" no activity oh, and we intend to "take a break", advise you do not squeeze this express! December 12, 13th, 14th do not pick up orders do not ship! "The owner of the Taobao store told reporters:" We "double 11" period is the slowest, individual express company refused to refuse some of the serious warehouse area of express mail. ”

Buyer: "Do not stay up late, wake up after talking"

After the "double 11" speed "race" and after a long wait, the enthusiasm of consumers in turns to promote the bombing is also quickly depleted.

Live Tianhe District in the "Double 11" when the last night snapped up a pair of shoes, at that time after successful payment, unexpectedly 10 days after receiving the purchase of goods. To this, Zhang Fan said: "Double 12" I do not stay up late, anyway, it is not much cheaper. And in the 10 of consumers interviewed yesterday, only two said they would wait until the wee hours, and the remaining 8 consumers said they would get up and see after they got up today.