"Double 12" electric sales promotion a bleak and not a bad thing

Just past the "double" http://www.aliyun.com/zixun/aggregation/7575.html > Promotion Festival appeared "Here The Dawn is quiet" bleak scene, this with last month "double 11" Netizens stayed up all night to create a sharp contrast. In my opinion, it is not a bad thing for the electric dealers to give up the irrational competition with the price war as the gimmick.

There is a strange situation in the electric circle: it is not up to you to make money, it is up to your competitors to decide, not even the competition, who is more crazy. Some investors said that the most frightening is no matter how messy the scene, a person down, maybe another person to get a sum of money, with a machete and up, you can spell to the end?

The electric dealer abandons the price war on one hand is compelled: the consumer is not so easy to be fooled, especially concerns the false promotion and the Post-sale service, has the netizen to say: "Before saw some electric power merchant to preach the price war, actually is all sorts of flicker, consumes the experience also is much worse than usual. ”

On the other hand, electric business bosses have begun to rethink the irrational behavior of price wars and begin to return to commercial nature. Do not make money business is not going to do, low-cost buy, high prices sell is always the same rule.

Essentially, electrical business is nothing but the cost of the composition of the difference, and the cost control itself will never be wrong, these commercial costs are no more than warehousing logistics, Yahuo backlog, staff costs and so on, if only to do large-scale and disorderly expansion, in the end did not kill opponents, the first to die or their own.

The scale of users built up through price wars is only a flash in the pan. Because they finally recognize is not jingdong, suning or the cat, they recognized only the price, in case the price is lower than your business, he immediately ran away, such a scale what is the use? Through the price war brought about by consumers are mostly students and other low-income groups, they have no ability to identify the quality of goods, long-term only price-sensitive, these customers also have no way to contribute value to the business. And those who have the quality of the ability to identify customers, under the impact of price war, they are increasingly difficult to find quality goods, but also away from the electric business platform.

2011, China's network business scale has exceeded 83 million people, just Taobao sellers have more than 6 million. Future user Word-of-mouth and health indicators will become more and more important, this is also the electricity business should pay more attention to the quality of service and not just the order itself.

Since the ages to now, we do not change the nature of business, E-commerce is just a new business model, it does not constitute the core nature, I hope the future of the "double 11, double 12" is no longer just spell price, more is the brand, spell creative, spell service.